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SEO Agency Manchester

There are hundreds of SEO agencies in Manchester, and this number grows every year. So, how are we different from the rest?

We could tell you about all of the awards we’ve won, but that won’t increase your organic traffic, will it? If you’re looking for an SEO partner that can get your products and services in front of the right people at the right time, we can help. We’re proud to provide SEO services in Manchester and focus on transparency and, above all else, quality.

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Trusted by

Our SEO Client UserZoom and their orange logo on a white background
SD Worx a previous local SEO client in Salford, Manchester
Purple Yamaha client logo with spired icon
PGL blue and yellow text logo who we provide local search services for in the UK
Black and red NST Travel Logo who we provide SEO services for
Micro Scooters vector logo an organic SEO Client
The Real Algarve luxury villa retreats logo on blue background an organic SEO client
Client logo for iHASCO we provide commercial SEO services for
Orange diversity travel logo. Based in Manchester we provide local SEO and national commercial SEO.
Client logo for Citation Group we provide SEO services for.

What is SEO?

SEO is a digital marketing practice that improves your website’s organic traffic through increased keyword rankings in search engine results (SERPs). A successful SEO campaign leads to improved organic click-through rate, traffic and conversions. Get your product or service in front of customers when they need it most by improving your website’s rankings for relevant keywords. That’s the magic of SEO (aka Search Engine Optimisation).

SEO is split into three pillars: on-page SEO (everything from content creation and optimisation to improving meta titles and meta descriptions to increase your click-through rate); off-page SEO (getting the seal of approval from relevant websites through backlinks); and technical SEO (ensuring that search engines can find, crawl and index all of your content, and that your website provides a great user experience for all visitors).

Top Notch SEO Services in Manchester

Website Migrations

When migrating a website, it’s important that SEO is considered during the planning phases. This ensures that your ever-important rankings are protected.

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Link Building

Link building is an important part of SEO. Our team of link building experts can build relevant, high domain authority backlinks to your website.

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SEO Strategy

Our SEO specialists can create a data-driven SEO strategy to increase the organic visibility of your product or services.

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Local SEO

If you want to increase your business’ visibility in a specific location, local SEO can help you to achieve this. Get in touch to find out how we can help you.

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Ecommerce SEO can be competitive, our team of SEO specialists can develop a strategy to get your products ranking competitively.

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International SEO

Looking to expand your business into international markets? Our SEO team can help you achieve this, get in touch to find out how.

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Mobile SEO

Is your website optimised for mobile SEO? Get in touch today to find out how you can rank competitively in the mobile SERPs.

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Why is SEO so important?

Search Engine Optimisation gets results. It’s a sure-fire strategy to help you achieve your long-term business commercial objectives. When done correctly, an SEO campaign puts you ahead of even your biggest competitor.

We could talk about the benefits of SEO all day long (no joke), but to save you time, we’ve listed all the reasons why you’re going to fall in love with SEO:

  • You’ll put your products or services in front of relevant customers when they are most likely to convert. 
  • When you achieve 1st position rankings, you’ll see a significant increase in organic traffic and conversions.  
  • Improving your organic visibility ensures that new users find your website each month. 
  • SEO improves your customer journey from the moment users click through to your website to when they convert
  • Search Engine Optimisation puts you ahead of even your biggest competitors.
  • You’ll gain invaluable industry insights by knowing exactly what people are searching for and when they search for your products or services the most.
  • As organic traffic increases, you’ll also see more users directly searching for your brand. Providing a great customer experience will also help increase your retention rates!
  • Brands ranking higher appear more credible and trustworthy which can lead to more brand recognition. Which can lead to higher customer engagement in the long term.
  • Search behaviour can be fickle, so many external factors influence user search behaviour. A well-executed SEO campaign can increase your share of voice when competitors aren’t investing in SEO, meaning that you’ll have long-term organic success when search volumes increase… leaving your organic competitors in the dust.
  • PPC is great for achieving instant results. But it comes at a cost (literally). Investing in SEO helps your website achieve long-term visibility, consistently driving traffic to your website.
  • SEO is a great way to break away from traditional e-commerce marketplaces such as Amazon, ASOS or eBay. These are still viable in a digital marketing strategy however your main conversion point should be your website as you’ll have more control over your profits and overheads.

How we improve your SEO performance

Any SEO agency worth its weight in gold will know that a successful SEO campaign should be data-driven. At the beginning of your SEO campaign, we’ll audit your website to understand your current performance. We’ll conduct in-depth keyword research to identify relevant, high-converting keywords for your business. We’ll then develop a quarterly strategy that outlines the priority SEO tasks to work towards your digital marketing targets and KPIs.


At the start of your Manchester SEO campaign, we conduct in-depth keyword research to identify high-converting keywords. Our on-page strategy is determined by which keywords we are trying to rank for. Any successful Manchester SEO strategy must consider content marketing efforts including page titles, headings, content structure, optimisation, internal linking and blog content.

We have a team of SEO copywriting experts on hand in Manchester to craft fabulous website content that is bespoke to your business and speaks in your tone of voice to connect with your target audience.

Not only will we put you in front of your customers, we’ll also get them to convert with amazing content writing.

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Technical SEO (Technical)

Looking for a technical SEO agency in Manchester? We can help! Technical SEO is a fundamental part of any SEO campaign.

Our Manchester SEO experts will continually run technical SEO audits to ensure that your website can be discovered and crawled by search engines; that your website is loading quickly from a desktop and mobile device. We’ve helped countless clients to improve their indexability, loading speed/page speed (we also look into javascript and CSS files here to deem if developer actions are needed to help with Google’s Core Web Vitals), duplicate content issues and much more!

So whether it’s optimising your sitemap to tackle indexation bloat, disallowing directories in your robots.txt file or looking into your HTML to ensure all 301 redirects are properly set up, we have the team of technical SEO experts in Manchester that will make your website well-optimised and structurally sound in terms of a site architecture and page hierarchy standpoint making a note of if any important above the fold elements are missing. 

This may include optimising file names and image alt text and reducing images by serving them in next-generation image formats such as the ever-so-popular .webp which is the best file extension for reducing image sizes and keeping the best quality over traditional .jpgs or .pngs. Technical SEO can encompass all aspects of the back end, including structured data mark up (AKA: Schema markup) which is the practice of marking up data on your website with code to dictate to Google what’s on a page. This in return can provide many enhancements for your search results and can put you front and centre in the search engine rich results pages perfect for supporting long tail local search queries.

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Link building is a crucial part of any SEO campaign. Our Manchester SEO team works with publishers to build relevant backlinks that increase your website’s Domain Authority. We’ll set realistic link-building targets based on your campaign budget and even give you approval for the websites.

Why is link building an important part of search engine marketing?

Generally, you’ll find that the more backlinks a page has, the more organic traffic it gets from Google. (source Ahrefs). It is almost impossible to rank on the first page for anything that is considered a competitive keyword without backlinks, and multiple studies back this up.

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The fundamentals of SEO

A successful SEO strategy requires the following fundamentals:

  1. A strong keyword strategy
  2. Excellent technical SEO
  3. On-site optimisation
  4. User-friendly content that supports SEO
  5. Link-building strategy to increase Domain Authority 
  6. SEO reports 

A successful SEO strategy needs to be bespoke to your business. What sets us aside as a Manchester SEO company is our focus on your main conversion point, the website.

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SEO ranking factors

Successful SEO agencies in Manchester know that the ‘one size fits all’ approach just won’t cut it. Your SEO strategy needs to come from data, testing, experience and competitor insight.

Some of the most important SEO ranking factors include:

  • Relevant backlinks
  • Helpful, excellent quality, and engaging content 
  • User experience
  • Technical SEO (robots.txt, XML sitemaps, URL structure)
  • Title Tags (important to get these correct as Google rewrites title tags 33.4% of the time due to them being too long (source Ahrefs))
  • H1s, H2s
  • A secure website with a HTTPs and not HTTP
  • Page speed / Optimised loading speed
  • Internal linking with optimised anchor text (descriptive links)
  • Trust signals (testimonials, reviews, user generated content, social proofing, social media)

How your website currently performs depends on what needs to be focused on as a priority. This can be seen on Google lighthouse reports, looking into Google Search Console or allowing our team to do a full in-depth page speed audit to identify what areas are slowing your website down.

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Building your Manchester SEO campaign

Local SEO

You may benefit from a local SEO campaign if your business is based in Manchester or the North West. Our Manchester SEO team can help build local visibility through content creation and optimisation, local directories, your Google Business page, and much more.

Local SEO is important to any campaign targeting a specific area. On average we see that 30% of all mobile searches are related to location making local search engine optimisation a viable strategy (via Think With Google)

E-commerce SEO

If your e-commerce business needs a boost, our SEO experts can help. We’ll develop a strategy that puts your products in front of engaged customers when they need them most. We also offer a range of paid media services that work in tandem with SEO.

Commercial SEO is a very competitive space, however our team of manchester SEO experts will find gaps in the market and the best keywords to locate any areas on your site for quick wins.

Mobile SEO

Having a user-friendly mobile site is more important than ever. In fact, 60% of all searches happen on mobile (via Statista). A poor mobile user experience puts you at risk of customers choosing a competitor instead. This can all be avoided. Get in touch with our Manchester SEO team to see how we can help.

Why should your site be optimised for mobile?
  • Your site should be mobile optimised as by 2025 72.6% of internet users will access the web solely from their smartphones. (Source CNBC).
  • 56% of in-store shoppers used their smartphones to shop or research items while they were in-store. (Source Think With Google)
  • Impress new users: 51% of mobile usrs have found a new company or product when searching on their smartphones (Source Think With Google)

SEO strategy

We’re a data-focused Manchester SEO agency. We believe there’s no cookie-cutter approach to SEO. So, when you work with us, we’ll develop an SEO strategy that’s driven by data to maximise your website’s growth.

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What kind of SEO campaign do I need?

We’ve delivered SEO results for countless businesses in industries that range from Travel and Education to Construction, Legal and Compliance. We’ve worked on local, national and international SEO campaigns and have achieved great organic visibility for all.

Every business is unique, so every SEO strategy should be too. To decide what kinds of SEO your business needs, ask yourself

  • What SEO results do I want to achieve and how quickly do I want to achieve them?
  • Do I want to rank nationally or locally?
  • Do I need to rank internationally so overseas customers can find my product or services?
  • Do I want to focus on a broad keyword set or one specific page?
  • Do I need a new website before I start my SEO campaign?

Our Manchester SEO team will develop a strategy that fits your business like a glove. We’ll make proactive recommendations to continually grow your organic traffic, based on your industry and what will work best for your website.

Manchester SEO Strategy

Data drives any successful SEO campaign and we’ve achieved fantastic results for companies in Manchester, such as the Alchemist, DA Languages, Diversity Study Trips and Citation with a strong data-driven approach. At the beginning of your campaign, we will:

  • Develop a keyword strategy based on search intent and relevance 
  • Conduct a technical SEO audit and make recommendations
  • Build backlinks to increase your domain authority 
  • Improve your websites E-E-A-T (experience, expertise, authoritativeness and trustworthiness) relevance in accordance with Google’s quality rater guidelines

Like any worthwhile business investment, SEO takes time to drive results.

Our experienced Manchester SEO team creates quarterly strategies that focus on meeting your online business objectives. Depending on how your website currently performs, SEO can take 3-8 months before you see a return on investment. However, increasing brand awareness and your ROI is always important we will be fully committed and transparent in our progress towards achieving this.

SEO is a long-term digital marketing strategy, so a little bit of patience and a lot of consistency is needed to see long-term SEO success. If you’d like instant website traffic and conversions, we also offer a Paid Media service that works hand-in-hand with SEO.  

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Manchester SEO dataManchester SEO data
Manchester SEO growth resultsManchester SEO growth results

Manchester SEO Reporting

Any successful SEO campaign needs thorough reporting. It gives you peace of mind that the campaign is moving in the right direction and allows our SEO team to interpret the data and focus on the right results. If you partner with us as your Manchester SEO company, you’ll receive:

  • Monthly in-depth SEO reports that are bespoke to your campaign 
  • Weekly SEO updates that let you know what we’ve been working on
  • Bi-weekly or monthly catch-up calls to answer any queries you may have 

Our SEO reports are bespoke to your business objectives. We build monthly performance reports that pull data directly from Google Analytics and Search Console to give you the most accurate overview of your campaign. Want to grow your organic traffic?

We’ll let you know which pages drive organic traffic to your website and which pages need work.

Want to know how many purchases have been made in the month? We’ll let you know which products your organic users are buying, how much money you have made, and products that need a boost.

Want to increase your organic form submissions? We’ll let you know how many form submissions your website has received throughout the month and where they’re coming from.

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How much does SEO cost?

Our SEO campaigns start at £2,000 per calendar month, and we charge £120 per hour, which is extremely competitive for a Manchester SEO agency. Your SEO campaign pricing will depend on your growth targets and how quickly you’d like to get there. We also offer fixed-term contracts that range from 3 months to 12 months.

Each month, we’ll build backlinks, conduct a technical audit, and create a bespoke performance report as standard. We’ll spend the rest of the carrying out SEO tasks driven by data and what will deliver you the best organic results. All planned SEO tasks can be found in your quarterly SEO strategy.

How quickly will I see SEO results?

Like any worthwhile business investment, SEO takes time to drive results.

Our experienced Manchester SEO team creates quarterly strategies that focus on meeting your online business objectives. Depending on how your website currently performs, SEO can take 3-8 months before you see a return on investment. We’ve provided case studies of results our Manchester SEO team has recently delivered. The data speaks for itself.

We’ve also provided an example of what your first 3 months will look like working with Candidsky.

Example Manchester SEO Strategy

On-page SEO 

Identify and optimise for our keyword targets

  • Keyword research & strategy 
  • Set up keyword tracking
  • Content gap analysis 
  • Content plan

Off-page SEO 

Set link acquisition strategies

  • Competitor benchmarking & analysis
  • Asset review & optimisation  
  • Link acquisition plan

Technical SEO 

  • Technical SEO audit 
  • Quality raters guidelines (QRG) Audit
  • Website loading speed audit

Campaign management 

  • Report build based on metrics that mean the most to you
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On-page SEO 

Strengthen relevance and expand ranked content

  • Plan & develop new content 
  • Optimise content performance
  • Monitor keyword performance  
  • Leverage new keyword opportunities

Off-page SEO

Generate a varied mix of link types over time

  • Blogger outreach
  • Broken backlink building

Technical SEO 

Maintain an efficient, healthy site:

  • Leverage technical opportunities 
  • Optimise site architecture 
  • Increase crawl efficiency 
  • Optimise meta data 
  • Provide guidance on site changes

Campaign management 

  • Monthly report
  • Weekly performance updates
  • Daily rank tracking
  • Opportunity analysis
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On-page SEO 

Strengthen relevance and expand ranked content

  • Plan & develop new content 
  • Optimise content performance
  • Monitor keyword performance  
  • Leverage new keyword opportunities

Off-page SEO

Generate a varied mix of link types over time

  • Blogger outreach
  • Broken backlink building

Technical SEO 

Maintain an efficient, healthy site:

  • Leverage technical opportunities 
  • Optimise site architecture 
  • Increase crawl efficiency 
  • Optimise meta data 
  • Provide guidance on site changes

Campaign management 

  • Monthly report
  • Weekly performance updates
  • Daily rank tracking
  • Opportunity analysis
  • Data-driven strategy based on 3 months’ previous performance data and commercial objectives
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“ They are the most commercially focused SEO agency I've worked with. Communication is excellent, and any SEO challenges are addressed quickly with data to back up strategic decisions. ”

- Maxine Green, Citation Group

“ Candidsky are the agency we need within the business: they challenge us, advise us, support us and provide great strategy and service. ”

- Mhairi Wood , PGL Group

“ Super easy to work with, friendly, deliver results, and knowledgeable. So far it has been a pleasure working with Hayley, David, and the team. Would highly recommend! ”

- Will Davies , iHasco

“ Straight talking, no nonsense. They do what they say they are going to do. ”

- Danielle Barclay, Micro Scooters

What happens if I stop using SEO?

The impact of stopping a PPC campaign is immediately apparent, but if you stop using SEO services, the impact probably won’t be visible for a while. By which point, it may be too late. The only difference? PPC campaigns can be immediately switched back on, regaining traffic and conversions instantly, but rebuilding SEO visibility will take a long time.

If you choose to stop using SEO services, your search engine rankings and traffic will depreciate over time, as your website will no longer be actively optimised for search engines. You’ll also miss opportunities to improve your rankings and drive new users to your website. Not only that, but your competitors who have a strong focus on SEO marketing will continue to improve their rankings, traffic and conversions, which will make it even harder to regain your website’s visibility.

We’re not in the business of fear-mongering, but stopping SEO can cost your business money in the long-term.

Manchester SEO benefitsManchester SEO benefits

An SEO freelancer could never..

So you may be wondering, why choose an Manchester SEO agency over an in-house SEO team or an SEO freelancer?

Working with an SEO agency has many benefits. It’ll save you time, recruitment fees, salary costs, and internal resources, and above all else, it ensures that you’re working with people who really know what they’re doing.

When you choose an SEO agency, you’ll work with a dedicated team of SEO experts who eat, sleep and breathe SEO. Search engine optimisation is complex at the best of times, and we employ experts with years of experience specialising in technical SEO, on-page SEO and off-page SEO to ensure that you’re getting the best campaign results.

We’re a Manchester SEO agency you can trust. Our SEO consultants are here to provide transparent, data-driven SEO support. We’ll review your current performance and develop a bespoke strategy for your website. Get in touch today to see how we can support you.

SEO Agency vs SEO Freelancer pros and cons:

Access to a range of specialists

Hiring us as an external SEO team means you have specialists in all areas of search engine optimisation. Our Manchester team is built up of experienced link builders, SEO content writers, technical SEO experts and project managers making sure progress is always going ahead to your commercial objectives. 

Our range of experts are always up to date with any new SEO trends that are occurring and you best believe they have their finger on the pulse letting you know about a new Google algorithm update.

This puts us above general SEO freelancers as some are still selling strategies from 2012, whereas our team will work together and contribute relevant information to achieve the best results for you.

Knowledge and an unbiased opinion of your industry

As a trusted SEO agency that’s based in Manchester we hire all sorts of people hailing from different backgrounds who have already worked in and provided results for your industry before. Don’t believe us? Check out our case studies. Hiring us over a freelancer will give you access to our wide knowledge pool to ensure best practices and results for your business.


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Frequently asked SEO questions

Unlike other Manchester SEO agencies, we’ll let you do the talking. We know you’re a leader in your industry. That’s why we’ll always listen to your values to ensure we deliver what you deem as success. Once we’ve done that, we throw assumptions out of the window. Using intensive research, we’ll discover exactly what makes your audience tick – and deliver campaigns that expertly cater to their needs.

The rising star of the Northern Powerhouse, Manchester is a digital city brimming with innovation and industry. That’s why we’ve based ourselves right in the heart of the city – just a short stroll away from Piccadilly train station. This means you can easily find us for a good catch-up right on Blackfriars Street.

Our analytical and transparent approach sets us apart. We are firm believers that there is no ‘one size fits all’ approach to search engine optimization. Our team will take time to understand your business so that we can develop a bespoke SEO strategy that will help you to achieve your goals. Whether you need our expertise to increase your Manchester based brand’s exposure with higher organic rankings, or you need technical site migration to ensure you don’t lose them.

Not based in Manchester? Not a problem. Although we are a Manchester SEO agency, we work with clients from all over the North and beyond. So, you can either pop into our Manchester SEO agency, or we’ll come to you.

With any SEO campaign, first-page rankings are not guaranteed, especially in a short time frame. If any Manchester SEO agency tells you otherwise, then it’s likely that you’re being sold to!

Targeting the search term with the highest search volume isn’t always the best strategy. Finding smaller opportunities to drive traffic to the website will help you to achieve results much quicker.

At the beginning of your SEO campaign, we’ll conduct in-depth keyword research to identify relevant terms, as well as semantic terms with equal search intent, that have a lower search volume.

This allows us to focus on securing rankings for ‘low-hanging fruit’ opportunities and propelling your organic visibility.

Securing first-page rankings depends on the following:


  • The quality of the page content and how relevant it is compared to the keyword users are searching for
  • Your website’s domain and page authority (how many relevant websites are linking to you)
  • How many internal links are pointing to the page
  • Your website’s user experience
  • How much internally linked information do you have pointing back to your product and service? I.e if you want to rank higher for the term “sandwiches”, the best strategy is to develop page content around the different bread types, sandwich fillings etc, all linking back to the page you want to rank. This creates a network of information and lets search engines and users know that you know your stuff.

Although it’s not guaranteed to achieve 1st-page keyword rankings, we’ve got a pretty great track record for doing just that. See for yourself here

We do both on-page SEO and link-building in-house. We’ll focus on building high-quality, relevant backlinks to your website to boost authority, and make data-driven page optimisations that will propel your business forward.

We provide a full SEO service and also a stand-alone link-building service.

We use several SEO tools to conduct keyword research so that we can find every keyword variation possible.

Not every keyword is going to benefit your campaign, which is why we segment our keywords into the following categories:

  • Low relevance
  • Medium relevance
  • High relevance
  • Intent to purchase
  • Intent to research
  • Mixed intent

Targeting the terms that have high relevance and intent to purchase will give you maximum success.

We also continually review top-ranked competitors, assessing the following:

– Share of voice
– Backlink velocity
– New keyword wins
– New page creation
– Technical performance
– Content gap analysis

We will continually review the top 3 ranked competitors for targeted terms to understand what works and what doesn’t

Any SEO company in Manchester that’s worth working with will provide regular performance updates of metrics that matter most to your business.

We take the time to understand the website conversions that yield the best results for your business. If required, we’ll even set up goal tracking for you.

Our SEO team provide Friday campaign updates and produces monthly performance reports, which assess annual and monthly traffic and conversion performance for your target pages.

All reports are bespoke to you and you alone.


Algorithm updates happen more than you think. Google releases algorithm updates daily to provide the best results to users.

Our Manchester SEO team continually review keyword and traffic performance data, so we often know that an algorithm update has happened before it’s even announced.

We tap into several reputable industry sources for all of the latest industry news and provide our clients with updates every Friday.

It’s important to remember that if your rankings are impacted by an algorithm update, it doesn’t mean that there’s anything wrong with your website. It just means that Google deems another page to be more relevant.

When an algorithm update is rolling out, it’s common for rankings to fluctuate. If this happens, it’s important not to have a knee-jerk reaction and make lots of changes to the website, as this can have a long-term negative impact on your website’s visibility. Once the update has finished rolling out (which typically takes 2 weeks), your rankings should stabilise. If they don’t, then and only then should you take action.

We keep up to date with white hat SEO strategies that follow best practices and will always tell you when something is seen as a black hat strategy in the eyes of a search engine.

To find out about our pricing structure, get in touch with us today. We can produce an SEO proposal that reviews your current performance and website health to give you pricing options that will ensure the best campaign results.

No matter how big or small your campaign is, communication is key to getting great results. We’ll keep you in the loop with at least one monthly call, plus a minimum of one face-to-face meeting per quarter.

We’ll deliver monthly reports that succinctly summarise the changes we’ve made to improve your site. Your report will include any potential areas of growth we’ve spotted each month, along with what we’ve planned for the month ahead. We won’t bombard you with unnecessary information. Everything we report will be catered to your individual targets and goals – which means we can deliver the best possible results for you and your business.

We’ll track the success of your SEO campaign with your specific targets in mind. Whether you want a higher ranking or more traffic, we’ll track metrics that reflect your own goals. We understand your business is unique – so we’ll work with you to ensure we meet your targets.

In the past, we’ve carried out overseas SEO for a number of clients. While we specialise in local SEO, we’ll always create a strategy that caters to your audience’s needs – wherever they are in the world.

Our 12-month fixed contracts are perfect for delivering results that last, while our 6-month rolling contracts offer more flexibility.

We like to credit our impressive track record to our three pillars of SEO (technical, relevance, and authority, if you were intrigued). But what really sets our results apart from the rest is our data-driven approach. Before we work on any campaign, we’ll carry out detailed research. This means every single stage of our campaign will be totally tailored to your industry.

You may be wondering what sets CandidSky apart from every other SEO agency. We make the complex simple. No buzzwords, no marketing jargon and absolutely no gimmicks. Just real results presented in a way that makes sense for you and your business. Plus, we focus on ‘the 20%’. In other words, we’ll help you discover where your company’s real value lies — the audience who converts. And once we’ve found that, the results will speak for themselves.

From bottomless brunch to secured loans, we get stuck in and work with any industry. But that doesn’t mean we’ll apply the same tactics to every campaign. Whatever your field of work, we’ll adjust our strategy around your industry. That means expert local optimisation for your branch of restaurants. That means flawless FAQs that pass every compliance check. And it means campaigns that deliver maximum results, every time.

Ready for the visibility you deserve?
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