Content Writing

Create compelling copy that converts with our content writing services

Our expert copywriters will help you to create high-quality content that engages your audience, tells your brand’s story, targets high-value keywords and converts.

We’ve crafted bespoke blog posts, landing page copy, product descriptions and more for businesses in varying sectors. This includes established brands such as Royal Mail and Penninsula. Our team will take the time to gain a deep understanding of your brand and its unique voice so that your messaging is consistent across all channels.

Whether you require a content overhaul for a rebrand or you’re looking to increase your organic traffic through SEO, our expert team can help.

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Why is high-quality content so important?

High-quality copy is a crucial tool for businesses. It’s what helps to build trust and credibility with potential customers, whilst persuading them that your product or service is the best option.

Well-written, custom content will also help you to differentiate yourself from competitors. By crafting a unique brand voice, you’ll be able to speak to your target audience in a way that your competition can’t. This helps to promote brand longevity, brand awareness and customer loyalty.
We can also write SEO-focused content to help you increase your organic visibility and search engine rankings. Our SEO copywriting services includes writing keyword-focused blog posts, metadata, landing pages and more to drive traffic to your website.

Your website content and branding is what your audience will use to decide whether your offering is worth investing in. So, make that first impression count with our bespoke content writing services.

We’ll gather as much data as possible on your current customers and target audience to find the best ways to capture their attention through your copy. Every piece of content we write undergoes numerous checks to ensure it’s free from errors, grammatically correct and tailored to your audience’s needs.

SEO content writing and editing

Our content writing services also include SEO copywriting and editing. This will help you to increase your website content’s organic visibility and rankings.

We’ll review existing content on your website to make sure that it’s well-optimised. This includes analysing your website’s:

  • Metadata
  • Blog posts
  • Product pages
  • Landing pages
  • Product descriptions

Our expert content writers will also review your competitor’s copy to find gaps and optimisation opportunities.

It’s important to remember that SEO copywriting isn’t all about keywords. Google’s BERT algorithm update attempts to better understand the nuances and context of language. As a result, it’s important that your website copy is as naturalistic as possible, to give your site a better chance of ranking well.

Fortunately, our expert SEO content writers have extensive experience writing copy that follows search engines’ best practices. We can craft a bespoke SEO content strategy that helps you capitalise on valuable search traffic and encourage conversions.

Our team can also edit your existing content to make it as SEO-friendly as possible. This means you don’t have to sacrifice your existing resources; we’ll use our expertise to optimise your copy for search engines, whilst maintaining your brand’s tone of voice.

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Conversion copywriting

Conversion copywriting is a tool that all online businesses should utilise. It’s content that persuades users to purchase your product or sign up for your service through the creative use of language.

Whether you want your target audience to enquire about your service or make a purchase, we have all the tools to push them in the right direction. Our conversion copywriters use techniques such as:

  • Benefit selling
  • Call-to-actions
  • Social proof
  • User research
  • Keyword research
  • Buyer intent research

All of this data helps us to craft content that catches your audience’s attention whilst securing those all-important conversions.

One of the key benefits of conversion copywriting is that it helps to generate higher ROIs. We’ll ensure that you’re making the most of every website visitor by encouraging them to take the actions that matter the most to your business. This in turn will lead to more sales, leads, revenue and profits over time.

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Blog writing

We also offer bespoke blog writing services for businesses. Writing regular content for your blog provides content marketing opportunities, search engine optimisation benefits and email list building opportunities.

If you’re new to content writing then blogging is an effective way to gain some exposure for your brand in the digital sphere. This will help to increase awareness of your business and establish authority within your industry. Not only is this great for your brand reputation, but it’s also beneficial for SEO.

Google favours content that establishes expertise, authority and trust (E-A-T). As such, regular blog writing helps you to establish yourself as a thought leader in your niche, helping your website rank better. Writing blog posts on topics that are related to your products and services also improves the relevance of your website, which is another key ranking factor.

Our website content writers have written informative, optimised blogs for clients in the following sectors:

  • HR
  • Travel
  • Ecommerce
  • Financial services
  • Construction
  • Hospitality and leisure
  • Property
  • Law
  • Health and safety

If your offering doesn’t fall into one of the above categories, not to worry. We conduct in-depth research to ensure the terminology and keywords we use are in line with industry standards and cater to your target audience.

Our content writers are also experienced in producing content for international audiences too. So if you’d like us to provide blog content for Australian or American customers, we’re well equipped to help.

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PPC ads and sales copy

Writing PPC ads and sales copy is also an integral part of our content writing services. We’ll create conversion-focused content for your PPC landing pages, lead generation forms, email marketing campaigns and more.

Your written content can make or break your PPC campaigns. If your copy isn’t persuasive, engaging or targeting the right keywords, you won’t see the results you want. This can have a negative impact on your CTR and conversion rate.

Fortunately, our team has the expertise to ensure your sales copy is as conversion-focused and engaging as possible. We write content that will catch your audiences attention and inspire them to act.

The best sales copy should clearly outline how your product or service will solve your consumer’s problems. It should also highlight the benefits of doing business with you, rather than your competitors. That’s where our sales content writing services come in.

We’ll focus on increasing conversions by highlighting the features that are most relevant to your target audience and helping them get to know more about what you do. When coupled with our team’s creative copy, impactful call-to-actions and unique brand storytelling, you’ll have all the tools you need to secure those all-important leads and sales.

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Editing and proofreading

Our content team’s excellent eye for detail can help you to take your existing copy to the next level. If your internal copywriters require some additional support or you want to make your blogs more SEO-friendly, our editing and proofreading services can help.

Comprehensive content editing comes as part of our content writing services. We’ll help to improve your content and provide expert feedback on your copy’s tone, length and structure. This is especially useful for content that’s outdated.
We can also review content for spelling, grammar and punctuation errors. This will ensure content is as polished as possible and also increases content’s readability and relevance, which is crucial for ranking well in the SERPs.

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Why use our content writing services?

Enlist the help of our expert copywriters and see real results. We have an extensive selection of website content writing services for you to choose from and we can also offer bespoke solutions for your business.

We’ve helped countless clients transform their brands through creative content writing. Our content writers have the tools to craft unique, flawlessly-written copy that captivates your audience and sets your brand apart from the rest.

FAQs

Website content writing involves writing and/or editing the text displayed on your site, including blogs, landing pages, product descriptions and more.

SEO content writing is content that is created to rank well in search engines like Google and Bing, as well as driving organic traffic to your site. This type of content isn’t just about keywords, but it should include the right keywords that you want to target to for your business. For example, if you’re a fashion brand, you may want to rank for ‘women’s clothes’, so SEO copywriters would include this phrase in the appropriate landing page copy.

Our content writing services are available for those who want to outsource content writing, content editing and content strategy. You can choose to work with our team of content writers on an ongoing basis, give us the go-ahead for one piece of content or have us create your website content from scratch.

Website content writing varies from project to project, as some content is more complex than others. Our content writers can provide a range of content pricing for you to choose from, depending on the volume and type of content required and what stage your website is at.

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