ECommerce SEO

Boost your online visibility with eCommerce SEO services

Our eCommerce SEO services will help you target qualified traffic, increase conversions and boost sales and revenue. We use a range of techniques to ensure you’re eCommerce SEO strategy gives you that all-important competitive advantage. This includes conducting buyer intent-focused keyword research, implementing schema markup, conversion copywriting and more.

ECommerce SEO will help you make the most of every website visitor and secure those all-important conversions. We find out what your potential customers are looking for and target that traffic for maximum results.

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Why is SEO important for eCommerce stores?

The world of eCommerce is now bigger and more competitive than ever before. With global brands spending vast sums on advertising in an attempt to build a loyal customer base, it’s going to take more than paid ads to succeed in selling online.

ECommerce SEO is now one of the best ways for online businesses to position themselves above their competitors online. By streamlining your SEO efforts and targeting buyers at every stage of the consumer decision-making process, you’ll secure more conversions and see greater returns on your SEO investments.

SEO is also important for eCommerce stores because it:

  • Helps to increase organic traffic and revenue
  • Increases brand awareness
  • Builds customer trust
  • Generates a higher ROMI
  • Creates long-lasting results

Our eCommerce SEO services will help you take advantage of all of the above benefits and many more. We’ll work closely with you to craft an eCommerce SEO strategy that’s tailored to your business’s needs. We’ve outlined how we do this below…

eCommerce keyword research

Finding the right keywords for your online business is essential for SEO success. Fortunately, our eCommerce SEO specialists can help.

Keyword research for eCommerce businesses differs because you’ll need to consider buyer intent.

For example, if you’re an online clothing retailer, targeting ‘buy blue jeans’ will be more beneficial than targeting ‘blue jeans’. Why? The former indicates that the user is ready to buy, therefore, when they land on your site, they’re more likely to convert. These types of keywords are commonly referred to as transactional keywords and are used to optimise product pages and/or lead generation landing pages.

We also target commercial keywords as part of our eCommerce SEO campaigns. These keywords reveal a consumers’ intention to buy at some point in the future, for example, ‘windows laptop vs macbook’. Targeting people that are searching for these terms will help you to get your brand in front of consumers in the consideration phase and encourage them to try your products and services.

Optimising for an eCommerce website

Our team will carry out extensive keyword research to ensure that you’re targeting the right keywords for your niche, whilst increasing your chances of securing conversions. But a successful eCommerce SEO strategy focuses on a lot more than content.

When it comes to optimising eCommerce websites, you’ll need to analyse factors such as:

  • Your website’s technical health e.g. speed, mobile responsiveness, crawlability
  • The relevance of the links pointing to your website e.g. how closely they match your products or services
  • Conversion rate i.e. is your traffic converting well?
  • Bounce rate i.e. can users find what they’re looking for on your product and services pages?

We’ll then put all of this information into an eCommerce SEO report that clearly outlines where you can improve, how much work will be involved and how our eCommerce SEO services will help

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The technical health of your website will directly impact your SEO. As such, an in-depth technical audit should be included in any SEO strategy. It can help to spot any technical issues that could be preventing your eCommerce site from ranking well. The purpose of the technical audit is to ensure that Google bots can effectively crawl and index the pages on your website.

We run a meticulous technical audit to quickly identify and resolve any technical issues you may have. The CandidSky team is well-versed in the world of technical SEO, so you know your site will be in safe hands.

When it comes to eCommerce sites, some of the most common technical issues include:

  • Poorly implemented structured data (or lack thereof)
  • Slow website speed
  • Lack of mobile responsiveness
  • Lack of optimised category and product page URLs

If we encounter any or all of the above problems when auditing your site, our technical SEO experts will implement the fixes as soon as possible so you can start reaping the rewards.

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Link building for eCommerce websites

Your website’s backlink profile could be hindering its ability to rank competitively. Fortunately, our eCommerce SEO experts can take an in-depth look at your site’s backlink profile to see how it could be improved.

We’ll start by conducting a link acquisition audit to spot any bad links pointing to your site, and we’ll also analyse your competitor’s backlinks to find new opportunities.

Once we have this information, we can work on a link acquisition strategy that will help you to secure authoritative, relevant links and boost traffic to your eCommerce site.
Forecasting and reporting

SEO forecasting involves conducting in-depth data analysis to identify which keywords, products and services will increase or decrease in popularity in future. For example in the eCommerce sector, seasonality has a noticeable impact on organic traffic throughout the year. As a result, SEO forecasting will help you to maximise conversions by boosting your search engine rankings at key points throughout the year and ensuring your marketing efforts don’t go to waste.

Our eCommerce SEO experts will look at your historical website data, as well as accommodate external factors to ensure your SEO forecast is as accurate as possible.

We report the results of our SEO efforts on a monthly basis so you’re always kept in the loop. We’ll highlight the impact your SEO strategy has had on conversions, organic traffic and organic revenue and identify where improvements can be made in future.

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Why choose us as your eCommerce SEO agency?

No matter whether you’re a new online business or an established one, a robust eCommerce SEO strategy will help to take your business to the next level.

As an increasing number of businesses head online, there’s no better time to implement an ROI-driven strategy that will set your business apart from the competition.

Here at CandidSky, we’ve got a wealth of experience working with eCommerce businesses of all sizes and disciplines. We’ll use our skills and expertise to drive impactful results. When combined with other eCommerce services, such as PPC and Paid Social, you’ll put your business in a strong position to take on any competition.


ECommerce SEO simply involves targeting specific, niche search terms that indicate an intent to buy. Unlike a generic SEO campaign, eCommerce SEO includes an ROI-driven strategy that is designed to maximise conversions as well as traffic.

By improving the technical, authority and relevance of an eCommerce site, you can expect to see an improvement in rankings.

Some of the main benefits for your business include:

  • Consistent growth in traffic
  • Increased conversions
  • Insight when algorithm updates happen
  • Increased brand awareness
  • Increased brand trust
  • Data-driven strategy to ensure campaign success

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An in-depth site audit will help to identify any potential problems, as well as finding quick-wins to help you improve your rankings. Overall, we’ll look at the technical health and position of your eCommerce site.

Yes, we can certainly assist with fashion eCommerce sites. As a lot of fast fashion brands have a high turnover of products, we recommend targeting product sales via paid social and PPC.

ECommerce SEO costs can vary depending on the size of your site and your budget. Smaller sites won’t need to optimise as many products and services, therefore, will pay less than larger eCommerce businesses.

Our team can guide you on the right budget for the results you want to achieve. Get in touch to see how much your eCommerce campaign could cost.

When choosing an eCommerce SEO agency, it’s all about reviews and results. Fortunately, here at CandidSky we have both!

We have a proven track record of providing ROI and positive for eCommerce businesses, service-based organisations and more. Read our case studies to see our work in action. Get in touch with a member of our Manchester SEO agency to discuss your needs.

We can assist with:

  • PPC campaigns
  • Paid social media advertisements
  • Google Shopping
  • Retargeting and remarketing
  • Organic social media marketing

Whilst eCommerce SEO can work well on its own, a blended approach combining SEO and paid ads often yields the best results.

It’s important to remember that SEO is a long-term strategy, and progress doesn’t happen overnight. The success of your campaign is dependent on factors ranging from the current state of your site, to the competitiveness of your industry.

In general, you’ll start to see results in 6-9 months, however, this can vary between online businesses. We make sure to target a mixture of core keywords and semantic keywords so you can start to see benefits as soon as possible.

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