ECommerce SEO

Turn browsers into buyers with expert eCommerce SEO

Our eCommerce SEO services will help you target qualified traffic, increase conversions and boost sales and revenue. We combine technical know-how with buyer-intent keyword research, schema markup, and persuasive conversion-focused copy to give your store a competitive edge. 

Our tailored approach ensures your eCommerce SEO strategy is built around how real customers search, browse, and buy, so you make the most of every visitor. From discovery to checkout, we optimise every step of the journey to maximise ROI and drive long-term growth.

Work with us

Why is SEO important for eCommerce stores?

The world of eCommerce is now bigger and more competitive than ever before. With global brands spending vast sums on advertising in an attempt to build a loyal customer base, it’s going to take more than paid ads to succeed in selling online.  

ECommerce SEO is now one of the best ways for online businesses to position themselves above their competitors online. By streamlining your SEO efforts and targeting buyers at every stage of the consumer decision-making process, you’ll secure more conversions and see greater returns on your SEO investments.

SEO is also important for eCommerce stores because it:

Increases organic traffic and revenue

An effective eCommerce SEO strategy helps your products appear where customers are searching online. With high rankings comes increased organic traffic, which directly drives higher sales without relying on paid ads.

Enhances brand awareness

Ranking well in the search results for AI-driven, prompt keywords boosts your visibility. Over time, this builds recognition and establishes your brand as a leader in your niche, helping you stay top of mind with potential customers.

Builds customer trust

People trust websites that appear at the top of search results. A strong SEO presence, combined with optimised product pages and useful content, enhances credibility and consumer trust.

Generates a higher ROMI

Unlike paid advertising, SEO continues to deliver results over time. Our eCommerce SEO services are designed to offer long-term gains and superior Return on Marketing Investment (ROMI).

Creates long-lasting results

With the right foundations, your website continues to grow in authority, traffic, and conversions month after month - even with minimal ongoing investment.

Our eCommerce SEO services

Every business is different, with its own goals, challenges, audiences, and USPs. That’s why at Candidsky, we don’t believe in one-size-fits-all solutions. As an eCommerce SEO agency, we take the time to understand what makes your business tick, then build a tailored eCommerce SEO strategy designed to meet your needs. Here’s how we do it…

Technical Audits

We conduct deep technical audits across 180+ data points to identify and fix issues that hinder crawlability, site speed, mobile usability, and indexation, laying a solid foundation for scalable organic growth.

Content Audits

We review your current content across product, category, and blog pages to identify gaps, duplication, and opportunities for optimisation based on data in the SEO blueprint that aligns with your business goals and search intent.

Keyword Research

We conduct in-depth keyword research to uncover hero and supporting keywords for key landing pages, and informational queries for long-form content, helping your products and collections rank for terms that matter most to your customers.

eCommerce SEO Strategy

We craft a tailored ecommerce SEO strategy combining on-page SEO, content optimisation, technical fixes, and digital PR, designed specifically for product and category page success.

Content Marketing

We create and optimise content that educates, engages, and drives qualified traffic. From buying guides and blog posts to service pages and product descriptions, we blend storytelling with SEO best practices to attract and convert.

User Experience & Conversion Rate Optimisation (CRO)

Your website should feel like your retail store—welcoming, easy to navigate, and designed to sell. We optimise every touchpoint, from page structure and product flow to calls-to-action, turning visitors into loyal customers.

Digital PR

We build high-quality backlinks through strategic digital PR campaigns, securing placements in reputable publications that boost your domain authority and search engine rankings.

Forecasting and Reporting

By analysing historical data and seasonal trends, we forecast SEO performance to boost visibility during peak periods. Meanwhile, our monthly reports show exactly what we’re doing, why it matters, and the ROI of our eCommerce SEO services.

Work with us

Future-proofing your eCommerce site for AI

The search landscape is evolving fast, and AI is leading the charge. From Google’s AI Overviews and AI Mode to emerging search behaviours across platforms like Gemini and ChatGPT, the way users discover products is fundamentally changing. At Candidsky, we’re helping brands stay ahead by future-proofing their eCommerce site. 

We optimise content to perform well in AI-generated summaries, structure data for machine understanding, enhance UX and schema markup (including product, review, and FAQ schema), all while aligning product and category pages with conversational search queries. It’s not just about ranking anymore—it’s about being the answer!

Our team also monitors how AI tools influence Paid Media and Shopping performance, ensuring your campaigns remain visible and profitable across next-gen surfaces. With a data-led approach and constant testing, we adapt your strategy as AI reshapes the buyer journey.

Work with us

Why choose us as your eCommerce SEO agency?

No matter whether you’re a new online business or an established one, a robust eCommerce SEO strategy will help to take your business to the next level.

As an increasing number of businesses head online, there’s no better time to implement an ROI-driven strategy that will set your business apart from the competition.

Here at CandidSky, we’ve got a wealth of experience working with eCommerce businesses of all sizes and disciplines. We’ll use our skills and expertise to drive impactful results. When combined with other eCommerce services, such as PPC and Paid Social, you’ll put your business in a strong position to take on any competition.

Trusted By

Our SEO Client UserZoom and their orange logo on a white background
SD Worx a previous local SEO client in Salford, Manchester
Purple Yamaha client logo with spired icon
PGL blue and yellow text logo who we provide local search services for in the UK
Black and red NST Travel Logo who we provide SEO services for
Micro Scooters vector logo an organic SEO Client
The Real Algarve luxury villa retreats logo on blue background an organic SEO client
Client logo for iHASCO we provide commercial SEO services for
Orange diversity travel logo. Based in Manchester we provide local SEO and national commercial SEO.

ECommerce SEO FAQs

ECommerce SEO simply involves targeting specific, niche search terms that indicate an intent to buy. Unlike a generic SEO campaign, eCommerce SEO includes an ROI-driven strategy that is designed to maximise conversions as well as traffic.

By improving the technical, authority and relevance of an eCommerce site, you can expect to see an improvement in rankings.

Some of the main benefits for your business include:

  • Consistent growth in traffic
  • Increased conversions
  • Insight when algorithm updates happen
  • Increased brand awareness
  • Increased brand trust
  • Data-driven strategy to ensure campaign success

An in-depth site audit will help to identify any potential problems, as well as find any quick-wins to help you improve your rankings. Overall, we’ll look at the technical health and position of your eCommerce site.

Yes, we can certainly assist with fashion eCommerce sites. As a lot of fast fashion brands have a high turnover of products, we recommend targeting product sales via paid social and PPC.

ECommerce SEO costs can vary depending on the size of your site and your budget. Smaller sites won’t need to optimise as many products and services, therefore, will pay less than larger eCommerce businesses.

Our team can guide you on the right budget for the results you want to achieve. Get in touch to see how much your eCommerce campaign could cost.

We can assist with:

Whilst eCommerce SEO can work well on its own, a blended approach combining SEO and paid ads often yields the best results.

It’s important to remember that SEO is a long-term strategy, and progress doesn’t happen overnight. The success of your campaign is dependent on factors ranging from the current state of your site, to the competitiveness of your industry.

In general, you’ll start to see results in 6-9 months, however, this can vary between online businesses. We make sure to target a mixture of core keywords and semantic keywords so you can start to see benefits as soon as possible.

Ready for the results you deserve?
Contact us today

Related Posts

8160Image of text saying SEO + PPC forever

How SEO and PPC Work Together

SEO and PPC: two of the most powerful search marketing strategies for driving traffic to your website and growing revenue. But in the battle for first position in the SERPs,…

Read now