Digital Marketing Agency
in Manchester

We are an award-winning digital marketing agency that focuses on performance. Our purpose is to give small brands a voice and help bigger brands to shout louder.

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A fresh approach to
performance marketing

We are a Manchester digital marketing agency that has a track record of increasing brand visibility and performance clients such as The Alchemist, There Be Giants, Citation, Buddy Loans and NST. We take the time to understand your business objectives, your target audience and develop a strategy that really works.

Whether you want instant pay-per-click results, long-term organic visibility or a content marketing campaign that improves brand awareness, our digital marketing team can help.

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Our Services

SEO

Our experienced SEO team works with you to understand your long-term business goals. All of our SEO campaigns are built around data collected from multiple tools, to ensure that we get drive the best results. We identify relevant terms that will put your services in front of the right audience and develop a strategy that will help you get there. When you work with CandidSky, you’ll always be working with a senior practitioner.

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Content Marketing

Our content marketing services can help you to establish a really strong brand voice. We take the time to understand your customers, how they think and how they connect with your business. This enables us to develop really considered content that resonates with them. Content marketing can drive traffic to your website, help you to develop a multi-channel brand voice and increase your revenue. Our senior content writers can assist you with all forms of content creation.

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Paid Media

Paid media campaigns are an excellent way to drive brand awareness and revenue for your business quickly. Whether you’re looking to create a visually engaging paid social campaign to show off your products, or want to gain a competitive advantage on the SERPs, our paid media team can help. We develop paid media campaigns that are driven by data to ensure that you receive the best cost-per-click and ROI.

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A Manchester digital marketing agency with a difference

Your business is unique, so your digital marketing strategy should be too. Every business should have a digital marketing strategy that they believe in. That’s why we provide tailor-made solutions for each client, whether it be content development or paid advertisements – whatever suits your business timelines! When you work with CandidSky, we see ourselves as an extension of your team. You can count on us to deliver clear communication and transparency.

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Who We Are

We could talk about our awards. About how much we’ve grown since 2006. About the work, we’re most proud of. But we won’t. Not yet. Because that’s not what makes a leader. Real leadership comes from knowing when to talk – and when to listen.

And that’s how we’ll work with you. Because we know you’re a leader in your industry. It’s why we’ll treat you not just as a client, but as our partner. It’s why we’ll seek, respect, and value your input. It’s how we’ll build the trust that allows us to deliver our most effective work. Because when our industry leadership meets yours, we’ll get the results we both want.

About Us

“ They are the most commercially focused SEO agency I've worked with. Communication is excellent, and any SEO challenges are addressed quickly with data to back up strategic decisions. ”

- Maxine Green, Citation Group

“ Candidsky are the agency we need within the business: they challenge us, advise us, support us and provide great strategy and service. ”

- Mhairi Wood , PGL Group

“ Super easy to work with, friendly, deliver results, and knowledgeable. So far it has been a pleasure working with Hayley, David, and the team. Would highly recommend! ”

- Will Davies , iHasco

“ Straight talking, no nonsense. They do what they say they are going to do. ”

- Danielle Barclay, Micro Scooters

How to structure a digital marketing strategy

Data-driven approach

A great digital marketing strategy starts with a data-driven approach. We work with your marketing team to understand the long-term and short-term objectives of your business. During our initial sessions, we will find out as much as possible about the successes and failures of previous marketing campaigns. We believe that understanding business objectives and your target audience are integral to improving your digital marketing success. We will help you to:

  • Define your goals
  • Define your target market
  • Produce KPIs
  • Develop a timeline
  • Build your campaigns
  • Analyse the data

Our digital marketing team use a number of different tools, such as Google Analytics, Google Search Console, Screaming Frog and AHrefs to get a better understanding of how your website is currently performing. This will allow us to develop a really in-depth digital strategy that enables digital growth and helps you to improve your customer digital experience.

We will produce an in-depth digital strategy proposal that has a roadmap to achieving your business objectives. Whether you want to achieve long-term visibility, short term success or a mixture of the two, we can develop a single or multi-channel strategy that aligns with your budget and time frames.

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Developing your digital marketing campaign

If you’re a B2B company, your approach to digital marketing will be different to a B2C company and vice versa. There are many marketing channels to explore, test and build upon to maximise your business revenue.

Google Shopping: Google shopping ads are great for businesses in the B2C sector. You can create online ads that reach potential customers exactly when they display interest in the products and services.

Retargeting: If a user has already visited your website, then retargeting is a great way to ensure that they remain interested in your products and services.

PPC: Pay per click advertising is great for both B2B and B2C customers. When a user searches for a keyword that is relevant to your product or service, you can bid against competitors to appear in the Google adverts at the top of the search engine results page.

Social Media: Paid social media is a really visually engaging form of advertising. You can put your brand in front of highly engaged users on Facebook, Instagram and LinkedIn.

SEO: SEO is a long-term strategy that will drive highly-qualified visitors to your website exactly when they are searching for your products and services. SEO helps to increase brand awareness, your website’s user experience and increase conversions.

Email: Email marketing helps you to send a personalised message to a targeted audience who have signed up to your mailing list. This can improve customer relationships and retention and keep your brand at the forefront of their mind.

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Analysing and reporting on your data

Once your campaign has started we will continually analyse the data to understand what is working and what isn’t working.

We build custom reports using Data Studio so that you can see how your campaign has performed at a granular level. Our reports focus on your core KPIs so that you can easily report back to your internal team on what has happened throughout the month.

We can integrate reporting tools such as STAT, Facebook Ads, Google Search Console and Google Ads Manager to ensure that we use as many data touchpoints as possible. This allows us to accurately report on your campaign performance.

You will also receive a monthly performance report meeting with one of our senior digital marketing practitioners. In our meetings, we will discuss the work that was completed throughout the month, the challenges that were faced and the plan for the next month. This ensures that we remain aligned with your core business objectives.

We see ourselves as an extension of your team, so will always strive to be transparent so that we are able to deliver the best possible results. If something isn’t working within a digital marketing campaign, then we will provide solutions driven by the data we have collected. That’s what sets us apart as one of the best digital marketing agencies in Manchester.

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FAQs

Regular communication. Data-backed recommendations. Returns on investment. Candidsky can provide all of this and much more. We’ll keep you in the loop with all of our marketing efforts, ensuring that your business’s goals and corporate objectives are at the heart of every strategy we create.

Our digital marketing services include SEO, paid media and content marketing.

How long does it take for digital marketing services to take effect?

Ready for the visibility you deserve?
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