candidsky overlay image

Performance marketing - where data meets results

We’re a performance marketing agency with our finger on the pulse. Our data-driven approach gives small brands a voice and helps bigger brands to shout louder.

Whether you’re a B2B or a B2C business, performance marketing matters to your bottom line. We’ll help you to solve your biggest marketing challenges, with strategic work across SEO, PPC, Paid Social Media, Content and PR channels.

Work with us

From SME's to global brands, we've provided digital marketing services to hundreds of businesses across the UK, Australia and Europe.

Our SEO Client UserZoom and their orange logo on a white background
SD Worx a previous local SEO client in Salford, Manchester
Purple Yamaha client logo with spired icon
PGL blue and yellow text logo who we provide local search services for in the UK
Black and red NST Travel Logo who we provide SEO services for
Micro Scooters vector logo an organic SEO Client
The Real Algarve luxury villa retreats logo on blue background an organic SEO client
Client logo for iHASCO we provide commercial SEO services for
Orange diversity travel logo. Based in Manchester we provide local SEO and national commercial SEO.
Client logo for Citation Group we provide SEO services for.

A fresh approach to
digital marketing

We are a digital marketing agency that has a track record of increasing brand visibility and performance clients such as The Alchemist, There Be Giants, Citation, Buddy Loans and NST. We take the time to understand your business objectives, your target audience and develop a strategy that really works.

Whether you want instant pay-per-click results, long-term organic visibility or a content marketing campaign that improves brand awareness, our digital marketing team can help.

Work with us

“ They are the most commercially focused SEO agency I've worked with. Communication is excellent, and any SEO challenges are addressed quickly with data to back up strategic decisions. ”

- Maxine Green, Citation Group

“ Candidsky are the agency we need within the business: they challenge us, advise us, support us and provide great strategy and service. ”

- Mhairi Wood , PGL Group

“ Super easy to work with, friendly, deliver results, and knowledgeable. So far it has been a pleasure working with Hayley, David, and the team. Would highly recommend! ”

- Will Davies , iHasco

“ Straight talking, no nonsense. They do what they say they are going to do. ”

- Danielle Barclay, Micro Scooters

Our Services

SEO

Our experienced SEO team works with you to understand your long-term business goals. All of our SEO campaigns are built around data collected from multiple tools, to ensure that we get drive the best results. We identify relevant terms that will put your services in front of the right audience and develop a strategy that will help you get there. When you work with CandidSky, you’ll always be working with a senior practitioner.

Find out more

Content Marketing

Our content marketing services can help you to establish a really strong brand voice. We take the time to understand your customers, how they think and how they connect with your business. This enables us to develop really considered content that resonates with them. Content marketing can drive traffic to your website, help you to develop a multi-channel brand voice and increase your revenue. Our senior content writers can assist you with all forms of content creation.

Find out more

Paid Media

Paid media campaigns are an excellent way to drive brand awareness and revenue for your business quickly. Whether you’re looking to create a visually engaging paid social campaign to show off your products, or want to gain a competitive advantage on the SERPs, our paid media team can help. We develop paid media campaigns that are driven by data to ensure that you receive the best cost-per-click and ROI.

Find out more

A digital marketing agency with a difference

Your business is unique, so your digital marketing strategy should be too. Every business should have a digital marketing strategy that they believe in. That’s why we provide tailor-made solutions for each client, whether it be content development or paid advertisements – whatever suits your business timelines! When you work with CandidSky, we see ourselves as an extension of your team. You can count on us to deliver clear communication and transparency.

Work with us

Who We Are

We could talk about our awards. About how much we’ve grown since 2006. About the work, we’re most proud of. But we won’t. Not yet. Because that’s not what makes a leader. Real leadership comes from knowing when to talk – and when to listen.

And that’s how we’ll work with you. Because we know you’re a leader in your industry. It’s why we’ll treat you not just as a client, but as our partner. It’s why we’ll seek, respect, and value your input. It’s how we’ll build the trust that allows us to deliver our most effective work. Because when our industry leadership meets yours, we’ll get the results we both want.

About Us

How to structure a digital marketing strategy

A data-driven approach to digital marketing

A great digital marketing strategy starts with a data-driven approach. We work with your marketing team to understand your business’s long-term and short-term objectives. During our initial sessions, we will find out as much as possible about the successes and failures of previous marketing campaigns. We believe that understanding business objectives and your target audience are integral to improving your digital marketing success. We will help you to:

  • Define your goals
  • Define your target market
  • Produce KPIs
  • Develop a timeline
  • Build your campaigns
  • Analyse the data

Our digital marketing team uses several different tools, such as Google Analytics, Google Search Console, Screaming Frog and AHrefs, to better understand how your website is currently performing. This will allow us to develop a really in-depth digital strategy that enables digital growth and helps you to improve your digital customer experience.

We will produce an in-depth digital strategy proposal with a roadmap to achieving your business objectives. Whether you want to achieve long-term visibility, short-term success or a mixture of the two, we can develop a single or multi-channel strategy that aligns with your budget and time frames.

Work with us

Developing your digital marketing campaign

If you’re a B2B company, your approach to digital marketing will be different to a B2C company and vice versa. There are many marketing channels to explore, test and build upon to maximise your business revenue.

Google Shopping: Google shopping ads are great for businesses in the B2C sector. You can create online ads that reach potential customers exactly when they display interest in the products and services.

Retargeting: If a user has already visited your website, then retargeting is a great way to ensure that they remain interested in your products and services.

PPC: Pay per click advertising is great for both B2B and B2C customers. When a user searches for a keyword that is relevant to your product or service, you can bid against competitors to appear in the Google adverts at the top of the search engine results page.

Social Media: Paid social media is a really visually engaging form of advertising. You can put your brand in front of highly engaged users on Facebook, Instagram and LinkedIn.

SEO: SEO is a long-term strategy that will drive highly-qualified visitors to your website exactly when they are searching for your products and services. SEO helps to increase brand awareness, your website’s user experience and increase conversions.

Email: Email marketing helps you to send a personalised message to a targeted audience who have signed up to your mailing list. This can improve customer relationships and retention and keep your brand at the forefront of their mind.

Work with us

Analysing and reporting on your data

Once your digital marketing campaign has began we will continually analyse the data to understand what is working and what isn’t working.

We build custom reports using Data Studio so that you can see how your campaign has performed at a granular level. Our reports focus on your core KPIs so that you can easily report to your internal team what has happened throughout the month.

We can integrate reporting tools such as STAT, Facebook Ads, Google Search Console and Google Ads Manager to ensure we use as many data touchpoints as possible. This allows us to report on your campaign performance accurately.

You will also receive a monthly performance report meeting with one of our senior digital marketing practitioners. In our meetings, we will discuss the work completed throughout the month, the challenges faced and the plan for the next month. This ensures that we remain aligned with your core business objectives.

We see ourselves as an extension of your team, so we will always strive to be transparent to deliver the best possible results. If something isn’t working within a digital marketing campaign, we will provide solutions driven by the collected data.

Work with us

FAQs

Regular communication. Data-backed recommendations. Returns on investment. Candidsky can provide all of this and much more. We’ll keep you in the loop with all of our marketing efforts, ensuring that your business’s goals and corporate objectives are at the heart of every strategy we create.

Our digital marketing services include SEO, paid media and content marketing.

 

Ready for the visibility you deserve?
Contact our team for real results