Mobile SEO

Strengthen your mobile site with mobile-first SEO

Our bespoke mobile SEO services will help you improve your user experience, rankings, conversions and organic revenue. If your website isn’t optimised for mobile users, you’re letting potential customers slip through the net every day by only focusing on the desktop version of your website.

Not only is having a mobile-friendly site important for targeting more potential customers but it is also crucial for SEO. The introduction of mobile-first indexing means that search engines will start to prioritise mobile sites in search. That’s where our mobile SEO services come in.

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What goes into a successful mobile SEO strategy?

Mobile SEO is a process designed to make your website rank in mobile search results. The ultimate goal is to ensure your website is user-friendly, accessible and visible for all mobile users. We’re here to help you achieve exactly that.

We’ll tailor your mobile SEO strategy to suit the needs of your website, so no two mobile SEO campaigns will look exactly the same. However, there are several key components that go into a successful strategy. This includes making sure your website is mobile-friendly, optimising your Google My Business page, conducting in-depth keyword research and more.

Implementing a mobile-first strategy can help you make the most of your mobile traffic and better cater for your mobile website visitors. We’ve created successful mobile SEO strategies for businesses in many different sectors, so we’re well equipped to take on any challenge.

Is your website mobile friendly?

Is your mobile website responsive? Is your mobile site fast? Does it offer a great user experience? If you answered no to any of these questions, then it’s likely that your mobile site needs some extra attention.

Considering 51% of all internet users comes from mobile, prioritising your mobile SEO strategy and making sure your website is mobile-friendly is essential.

We use a variety of tools to assess whether your website is mobile-friendly before recommending a suitable mobile SEO strategy for your business. This includes:

  • Google’s Mobile-Friendly Test
  • Google Analytics
  • Google PageSpeed Insights

We’ll analyse metrics such as mobile bounce rate, page speed, Lighthouse score and Core Web Vitals metrics to determine the quality of your mobile site. This will help us recommend bespoke mobile SEO solutions that are tailored to the needs of your site.
Mobile-friendly websites are also essential for providing a seamless mobile user experience. If your mobile site is difficult to use or poorly optimised, you could be missing out on a substantial amount of organic revenue as users will simply click off your site straight away.

Fortunately, we can help with all of this and more. Our bespoke mobile SEO strategies will help you improve your user experience, rankings, conversions and organic revenue.

There are a range of additional tasks we carry out to ensure all bases are covered when it comes to your mobile SEO strategy. This includes the following…

Search trends can differ significantly between mobile and desktop devices. This is down to factors such as user intent, voice search and more.

For example, voice searchers are more likely to use long-tailed (more specific) search terms such as:

  • How much fertiliser should I give my tomato plant?
  • What is the weather like today?
  • Where is the closest mobile repair shop?

Users are more likely to convert using these longer-tailed terms, therefore, it’s essential to include them in your mobile SEO strategy and content.

By contrast, searches on desktop devices are more likely to include broader, short-tailed terms. For example:

  • Fertiliser for tomatoes
  • Weather
  • Mobile repair shop near me

Keyword research helps us to understand which terms better cater for mobile visitors. We’ll then use this to adapt your content marketing strategy so that includes both mobile and desktop optimised content.

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In a [study conducted by SEMRush, it was revealed that only 10% of websites have the same rankings for desktop and mobile devices.

Google determines the organic rankings separately for desktop and mobile and it’s therefore important to track mobile rankings individually.

In order to gain a better understanding of your mobile rankings, it’s important to:

  • Expand your keyword set based on mobile intent
  • Track your mobile rankings separately and compare them with desktop rankings
  • Understand the SERPs for your target keywords
  • Track the CTR of your keywords
  • Assess competitor websites regularly

If a large amount of your website traffic comes from mobile devices, you could be missing out on additional organic traffic and conversions if you don’t take the steps to optimise your mobile site. Fortunately, our mobile SEO team are well equipped to help you out.

Our team uses a range of tools to assess your mobile rankings, including STAT, Google Search Console and Ahrefs. These help us to assess your mobile site’s current position, as well as any changes over time.

We’ll regularly monitor and keep you up-to-date with your mobile search rankings as part of your mobile SEO campaign.

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There are two ways a mobile site can be developed: using a subdomain or responsive design. A subdomain is essentially a separate website for mobile users (m.candidsky.com for example), whereas a responsive site adapts according to which device the user is on.

Having a responsive site can remove any confusion when it comes to your SEO campaign. You won’t need to track any other rankings or think about tweaking a separate site. Instead, you’ll only focus on making your site as mobile-friendly as possible.

There are a few reasons why a responsive site can help your mobile SEO:

  • Only one URL, which can lead to a better domain authority
  • No risk of duplicate content penalties
  • No pages competing against each other in the SERPs
  • You only need to keep track of one set of Google rankings
  • A better user experience for your mobile users

No matter whether your site is responsive or not, our team can help to ensure your mobile website design is helping rather than hindering your SEO success.

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Google My Business is a tool to help you manage your online presence across Google products, including Search and Maps. This is a free service that allows you to share key business information to be shown in local SERPs, including:

  • Opening hours
  • Business address
  • Contact number
  • A map with directions to your business location
  • Business photos

As part of our mobile SEO strategy, we can submit a listing for your website in Google My Business. It’s especially important to make sure your Google My Business is up-to-date when optimising for mobile. Why?

Many people use their mobile phones to search for suggestions whilst they’re on the go. Therefore, you can capitalise on this traffic by optimising your Google My Business page so that potential customers in the local area can easily find your business.

We’ll help you make sure your Google My Business has the correct address and contact details so that your mobile SEO isn’t negatively affected going forward.

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We can help with your mobile SEO campaign

According to Google, people turn to their phones in moments of need – with 96% of users using a smartphone to “get things done”. That means purchase intent is much higher for mobile devices. For example, 70% of smartphone owners who bought something in a shop first turned to their phones to research the product before purchasing.

It’s behavioural changes like these that reiterate just how important it is to cater for your website for the needs of a mobile user.

We take a data-driven approach to mobile SEO, so we always provide solutions that are bespoke to your business. Our team will analyse your website data, historical mobile search volumes, industry search trends and more before creating your strategy. This provides us with data-backed insights into what needs to be done to improve your mobile SEO.

Our mobile SEO experts from our Manchester SEO agency are here to ensure your website is a cut above the rest – whether your customers are browsing on mobile or desktop. From carefully optimising your content to improving your site speed, our award-winning expertise will place your website ahead of the competition.

FAQs

Mobile First Indexing is Google’s response to the increasing popularity of mobile search. This means Google will prioritise the mobile version of your website above the desktop version.

So, what does this mean for you? It means that your website should provide the same user experience for both mobile and desktop devices – and that you should optimise both sites in the same way.

Mobile SEO audits incorporate many different tasks. This includes looking at:

  • Mobile site speed
  • Mobile-friendliness
  • Website responsiveness
  • Mobile UX
  • Keyword strategy
  • Website content

For the most part, mobile SEO strategies and non-mobile strategies are very similar. However, you’ll simply need to tailor your strategy so that it caters for mobile users. This normally involves optimising for long-tailed keywords, improving mobile UX, optimising mobile site speed and more.

Over half of all searches are carried out on mobile nowadays, so by neglecting your mobile website you’ll miss out on a great deal of traffic.

Adopting a mobile-first approach will help you to make sure you’re mobile website experience is the best it can possibly be, whilst improving your SEO at the same time.

In order to understand why mobile and desktop rankings are often different, it’s important to understand the SERPs.

SERPs can be made up of the following:

  • Google shopping ads / Google paid ads
  • Featured snippets
  • Knowledge graphs
  • Local listings (Google Map Pack)
  • Organic rankings

On a mobile device, Google advertisements and featured snippets appear above the fold on the SERPs. All of these features push organic results down, meaning that some rankings will not feature on the 1st page on a mobile device.

Mobile-friendliness measures how well your website has been designed to load on a mobile and how visitors can use your page. This includes how readable your content is, how easy it is to navigate the website, and whether your links are clickable. You can improve this by:

  • Using the same content and metadata for both desktop and mobile
  • Avoiding pop-ups that can hinder user experience
  • Using high-quality images (preferably served in next-gen formats)
  • Having resources that are crawlable
    Avoiding large loading images and instead use CDN
  • Allowing for larger fingers and thumbs when designing buttons
  • Ensuring lazy loading content can be indexed

Ready for the visibility you deserve?
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