Content Marketing

Bespoke content marketing services to leave a lasting impression on your target audience.

Our content marketing services will help boost engagement, get you more clicks and increase your website traffic through tools like blogger outreach, video marketing and content writing. But none of that puts money in the bank.

What’s important is how it all translates to commercial results. So we’ll show you exactly how content is helping grow your business. And we’ll do it in plain English – not marketing jargon.

It’s how our content marketing sets us apart from the competition. And it’s how we’ll ensure your content sets you apart from yours.

Work with us

Content Marketing Services

Video Marketing

Our video marketing services will help you to stand out from the crowd and capture your audience's attention in new ways.

Find out more

Content Writing

Our expert copywriters will help you to create high-quality content that engages your audience, tells your brand's story, targets high-value keywords and converts.

Find out more

Content Strategy

Grow your website traffic, conversions and sales with our bespoke content strategy services

Find out more

What is content marketing?

Content marketing is a form of marketing that involves the creation and sharing of media and publishing content that’s of value to your target audience. It includes social media, search engine optimisation, blogging and other forms of digital communication. However, content marketing doesn’t only include blogging—it goes far beyond that as well.

The main goal behind a business’s content marketing strategy is to attract potential leads by publishing custom-made educational or entertaining content. The term “content” refers to all types of published material, including text, images, audio and video – not just those distributed through an organisations website.

When it comes to our content marketing services, we can provide countless solutions for your business. You can’t take a one-for-all approach with content marketing, it’s all about finding out what your specific audience needs and satisfying that desire. Whether it’s compelling video ads or research-based blog articles, our team will ensure you’re attracting the right types of consumers with a bespoke content marketing strategy.

Work with us

Why is content marketing important?

Content marketing uses compelling written or visual media to target audiences, with the goal of building trust and engagement. Content can be used to engage current customers or drive sales for a business’s product or service through various communication channels

This useful marketing tool can be used by businesses of all sizes to promote their products and services across the internet, such as on social media platforms, blogs and industry publications. By sharing visual content such as photos, videos or infographics via social media platforms like Facebook and Twitter, companies can use these tools to encourage users to interact with their brand, which enhances awareness of the company’s product or service.

Content marketing also offers a great way for a business or brand to establish itself as an expert in its industry through article writing and promotion. This can also help to improve your website’s SEO by attracting high-quality backlinks. By sharing informative, helpful content on your website or blog, you’ll also be able to increase your organic traffic and social media engagement. Win-win!

Work with us

Our content marketing services

We plan, produce, and perfect your content marketing strategy so you get the results you need to grow. Once we know your audience inside out, we plan and produce your content.

We take the problems they’re facing and create content that solves them. And we decide exactly when, where, and how they’ll see each piece. Only then do we decide on formats – like video, how-to guides, interactive tools, or whatever else fits the brief.

Crucially, we ensure your content all work together – as well as with other services like SEO. And we continually monitor performance, fine-tuning your content marketing strategy as we go. That’s how we ensure your audience always values – and trusts – your content.

The result? Content that turns target audiences into loyal customers.

Work with us

Video

We provide comprehensive video marketing services to businesses who are looking to differentiate their marketing strategy and target new audiences.

One of the great things about video is that it’s incredibly versatile. You can produce company profile videos, product videos or even an explainer video. All of which can be repurposed for different ad platforms and increase your content’s impact and longevity.

Your audience can find out more about your company through these videos in a quick and easy manner. They also allow you to connect with your customers on another level via social media platforms like Facebook, Twitter and YouTube.

Our team will assist with everything from video ideation to film production to ensure the output is of the highest possible quality. We’ll also craft a bespoke video marketing strategy so you can distribute your content on the platforms that will make the biggest impact on your business.

Work with us

Content writing

It’s important not to underestimate the power of well-written, captivating content. Our experienced copywriters can create engaging content for all of your marketing communications from blogs and blogger outreach articles to ad copy and social media posts. We’ll also help you with press releases, white papers and e-books.

We keep data at the heart of everything we do here at Candidsky, and the same is true for our content writing services. We’ll start by auditing your current content as well as your competitors, as well as completing in-depth business analyses. This helps us understand your market, your competitors and your customers. This is vital because it makes the difference between content that engages and content that falls flat.

We’ll ensure the tone is right, the language is accurate and it resonates with your customers. It’s also important to note that well-written content can provide a lot of SEO benefits. For example, using keywords in your blog posts and on your site will improve your rankings and make it easier for customers to find you.

Today’s consumers are not only more connected than ever before, but they’re busier too. So if you want your business to be found and remembered (which is the whole point of having a website!) it’s vital that you have engaging content on your site or blog. We write all of our content with one goal: making sure users stick around long enough to absorb the message we want them to get across.

Work with us

Content strategy

Creating content without a clear goal or direction in mind will mean all of your time, money and resources will go to waste. Fortunately, our content strategists will take the guesswork out of your content creation efforts and ensure you have a clear strategic plan in place.

Our team will:

  • Recommend the right content marketing channels for your business
  • Promote your content on the relevant channels
  • Create bespoke content
  • Monitor and report the results of your content marketing campaigns
  • Conduct competitor content audits and research
Work with us

Why use Candidsky's content marketing services?

We’re a small, agile team of writers and strategists who will work with you closely to get to the heart of your business goals and implement a content marketing plan that will get you there. We focus on data and real-life insights over everything else because that’s how we’ve been able to succeed for our clients.

In short, we’ll work with you until your content marketing campaign is a roaring success. Our aim is to make this process as pain-free as possible, which means clear communication from start to finish.

Content strategy creation for businesses can include different types of media such as video or blogging content in addition to more traditional written text articles. What works for one business may not work for another, so we’ll always provide personalised recommendations that provide impactful results for your business and your business alone.

Work with us

Ready for the visibility you deserve?
Contact our team for real results