Pay per click

Increase your conversions and ROIs with our PPC and Google Ad services

We offer comprehensive PPC and Google Ad services to businesses that want to generate consistent positive returns on their ad campaigns. Whether you want to build new campaigns or refine your existing ones, Candidsky can help.

Poor PPC management can lead to wasted ad spend, lower conversions and poor ROIs. Our PPC management services will ensure that you’re extracting the maximum possible value from your ad campaigns and helping you grow your business as a result.

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Why is PPC so important?

PPC has become one of the fastest ways for eCommerce, B2B and B2C brands to generate traffic and leads. By harnessing highly targeted ad campaigns at a low cost per click, you can increase your sales and conversions significantly. And because of Google’s reach, PPC is now available to every business on the planet.

Whether you’re a small business or a large global corporation, PPC advertising is a great tool to utilise to generate quick leads and sales. This can also benefit your business by:

  • Improving ROI
  • Generating a consistent stream of sales
  • Giving you better customer insight through in-depth keyword research

For these reasons and many more, PPC is one of the most popular and effective ways for online businesses to advertise their products and services.

However, many business owners don’t know the first thing about running successful PPC ad campaigns or where to start. There are also thousands of ad networks out there, so it’s easy to get lost in the multitude of options available.

Fortunately, our PPC and Google ads expert will be there to guide you every step of the way. Our team has the expertise to help you get your products and services in front of those who are ready to convert.
We’ll carry out comprehensive market research, craft targeted ad campaigns, create multiple ad groups and continually optimise your campaigns to you get the best returns possible.

Google Ads management

Google Ad campaigns are one of the simplest and quickest ways to increase your brand visibility. With a wide range of ad formats to choose from, our Google Ads experts can help you showcase your products and services to a huge audience with minimal fuss.

But to secure those all-important sales, you’ll need to manage your campaigns effectively to ensure you’re targeting the right people at the right time. That’s where our dedicated paid media performance team comes in.

Candidsky has managed ad campaigns for businesses of all sizes in a range of industries. This includes everything from finance and travel to HR and leisure. This means we’ve seen it all and we know what works.

We’ll work with you to establish a Google ads strategy that is in line with your brand’s unique needs and requirements, then we’ll manage your campaigns on an ongoing basis.

There is no set time frame for our PPC management services, as every company is different. However, we always aim to help businesses realise the full potential of their ad campaign within three months of starting our relationship together. As time passes, we’ll gather unique insights and data from your campaign to further optimise and better target your audience. It’s this tried and tested approach that helps our clients get the ROI and growth they require.

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Conversion-focused ad copy

In order to boost your ROI, you need to be able to generate as many leads as possible from your PPC ad campaigns. To do this, we will look at your keywords and craft ad copy that not only inspires your audience to click, but also give them a reason to convert.

To find the most effective words and phrases, we’ll carry out keyword research and help you understand what your potential customers are searching for. We use tools like Google Keyword Planner to provide the latest, most accurate keyword data for your campaigns.

We’ll also analyse your competitor’s keywords to understand their bid strategy and unique proposition. This helps us to understand the share of voice within your industry so we can better differentiate your brand amongst the noise.

By using the right words throughout the ad, you’ll be able to craft a message that is designed for conversions. This means that the language will accurately reflect what your business offers and how it can benefit potential customers.

If you aren’t interested in learning about keywords, don’t worry – leave the hard work to our experts. We won’t waste your time with long-winded explanations, instead, we’ll focus on getting you great results.

Our experienced copywriters have all the tools and experience to write compelling copy that will convert traffic into paying customers.

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PPC keyword research

By utilising the most effective keywords, you can see bigger and better returns from your PPC ad campaigns.

If you’re going to use Google Ads or PPC platforms such as Bing or Amazon, then it’s important that your campaigns are targeting the right audiences with the intent to purchase.

So before spending a single cent on advertising, you’ll need to carry out thorough keyword research to ensure you aren’t wasting money on ads that won’t convert. Keywords can generally be split into 4 categories. These include:

  • Brand terms
  • Broad match terms
  • Related terms
  • Competitor terms

The more specific you are with your keywords, the easier it will be to convert traffic into sales. So, if you’re selling women’s shoes, don’t just bid on the word ‘shoes’ – instead, try ‘pink patent slingbacks’. This will help you reach a more specific audience and give you a greater chance of converting those unique visitors into sales.

When we carry out PPC keyword research for our clients, we look at the following:

  • Search volume
  • Competition
  • PPC competition (AdWords only)
  • Average cost per click (AdWords only)
  • Quality score
  • Conversion rate
  • Search term report (AdWords only)

This way we can help our clients discover new potential keywords as well as understanding which words perform well so we can use them in our copywriting.

Our experts have vast knowledge and experience in conducting detailed PPC keyword research projects, helping businesses find effective words and phrases that will boost conversions.

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Building PPC ad campaigns

So now you’ve we’ve got the right keywords, it’s time to build your ad campaigns and set them live.

Setting a bidding strategy

Once your ads are live, you’ll want to get as many clicks or conversions as possible. To do this, you need to set a bidding strategy for each ad campaign so it’s always geared towards getting the best results.
Bidding strategies can be changed depending on the goals of your business and the budget available. So it might be a good idea to have different strategies in place depending on whether you’re looking for leads or more sales.

Setting a budget

Deciding on what to spend on PPC campaigns isn’t always easy, especially when you’re just starting out. But if you make sure to set yourself a budget per campaign, it can help minimise the risk of overspending.Over time, you may find that some of your ad groups are performing better than others. Gathering this data enables you to shift budgets where they are needed most and maximise your returns.

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Creating a PPC landing page

To get the biggest return from your PPC campaigns, it’s vital that you entice visitors into taking the next step and converting

This is where a well-designed PPC landing page comes in. By creating a single page designed for conversions (rather than having multiple links across your website), you increase the chances of boosting ROI through better ad performance.

Once all of this is in place, it’s time to hit ‘go’ on your campaigns!

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Ongoing ad optimisation

After your ads have been live for a few days, it’s time to take a look at the results they’re getting. Depending on how well they’re performing, you may need to refine your keyword targets, budgets and bid to maximise ROI. For example, if an ad group is underperforming, you might need to change the keywords or create new ones that are more specific and targeted to your audience

Ongoing PPC ad optimisation is a crucial aspect of any PPC ad campaign. Our team has the skills to manage this process effectively. With this, we aim to make each ad campaign more successful than the last, giving you the best chances of securing consistently high ROIs.

It’s not enough to start your ad campaigns and let them run their course. The most successful PPC campaigns involve a lot of planning and tweaking to make sure they’re always at their most profitable. By constantly evolving your campaigns in line with changes in the market, you’ll see your return on investment surge.
With the help of our PPC services, you can rest assured that your ad campaigns are always performing at their best.

We’ll utilise all of the valuable data gathered from previous campaigns to optimise your ads when needed.

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Why choose Candidsky as your PPC agency?

Because you don’t really want to pay for clicks. You want to generate revenue – at the lowest cost possible.

Delivering award-winning PPC campaigns, our experts think beyond clicks to generate the return you really want.

We create and manage tailored campaigns across all paid media platforms – from search engines like Google and Bing, to social networks like Facebook and Instagram.

When combined with a robust SEO or content marketing strategy, our PPC services will give you the perfect formula for success. Get in touch to see how we can help your business grow through PPC advertising.


Google ads work by using keywords to place digital ads in front of Google users when they are searching for something. The more accurate the keyword targeting, the higher your chances will be of receiving valuable traffic when someone is looking for what you offer.

SEO and PPC can be integrated to work better together, but both of these strategies do different jobs. SEO helps you gain traffic organically by ranking for key search terms, but it is generally considered a long-term digital marketing strategy. Whereas, PPC is a short-term strategy designed to help you quickly get found by consumers who are looking for your products or services online right now.

A good PPC ad is one that accurately targets keywords and includes relevant information so the user knows exactly what they’re clicking on. This will lead to higher click through rates, more conversions, more sales and increased revenue.

PPC is a powerful way to reach potential customers at the moment that they are searching for whatever you offer. By using PPC, you can increase awareness of your brand and drive sales more efficiently than through traditional marketing strategies.

If your Google ad campaign is not achieving the maximum ROI, then it may be time to tweak or change your ads. You can do this by looking at the highest and lowest performing ads and adjusting things like keywords and images to see what works best for your audience. To avoid wasting budget and resources, however, it’s always best to enlist the help of an experienced PPC agency.

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