Social Media

We boost your sales and increase brand awareness with our social media marketing services. Our team will design a custom social media marketing plan that matches the unique needs of your business.

We’ve helped a wealth of clients target new audiences, generate leads and sales and grow their business through targeted social media marketing. Whether you want to get started with Facebook advertising or you’re here to learn how paid social media works, our team will be more than happy to help.

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Why is paid social media advertising so important?

Paid social media is one of the many marketing tools that businesses have at their disposal. But why should you choose this over other digital marketing methods? There are a whole host of reasons why businesses opt for social media ads, but some of the most common benefits include:

  • You can advertise in a range of formats, including video ads, carousel ads, page post link ads and more.
  • You can choose to advertise to a very specific audience based on their demographics, including age, gender and location. This also makes your adverts more cost-effective as you’re only reaching the people that are interested in your products or services. You can even create audiences from your existing customers!
  • You can get in front of thousands or even millions of people at once.
  • It’s relatively affordable compared to other forms of marketing.

With paid social media marketing you gain access to social media platforms’ incredible archives of data. You can use this data to get a better understanding of what your audience wants, where they are and how they spend their time. This is incredibly valuable information for any type of business.
With the help of our paid social media services, we’ll help you find the most lucrative audiences to target so that you see maximum gains on your ads.

Multi-platform social media ads

Depending on your business goals, advertising on more than one social media platform can help you to maximise your ROIs. You can either advertise on two or more social media platforms simultaneously, or you could run a campaign across several networks. There are pros and cons to both of these approaches:

Running multi-platform ads…

  • Is simpler for beginners as only one ad is being created.
  • Allows your business to test which platform(s) are most effective for your business.
  • Is more cost-effective than running ads on multiple platforms at once.

Running multi-platform ad campaigns…

  • Gives you the opportunity to reach different social media users across different platforms.
  • Can be useful if you’re looking to grow your brand or awareness on a specific platform, rather than just getting more customers.
  • Spread risk across multiple platforms.

If you’re unsure of the right option for your business, we’re here to help. When you choose our paid social media services, you’ll always get a bespoke solution tailored to the needs of your organisation.

We’ll look at the data to find out whether a single platform or multi-platform approach is right for you. Once decided, we’ll set up conversion tracking, create ad graphics, segment your audiences, optimise bids, allocate budgets and more. We’ll also review your ad set up on a regular basis to ensure you’re getting the most value for money.

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Facebook

Facebook is a great place to advertise for many businesses. It’s the biggest social media platform around and almost 2 billion people use worldwide Facebook every single day. This means that if your target audience is active on social media, they’re likely to spend time on this site.

One of the main advantages of Facebook’s ad platform is its targeting. You can select audiences based on their age, gender, location, interests, activities, online behaviour and shopping patterns.

You can use text and images on Facebook ads and these can be broadcast across Facebook and Instagram, depending on where your audience spends most of their time.

Facebook ad objectives

Facebook ads can be set up to achieve a number of different goals. The three main categories include:

  • Awareness
  • Consideration
  • Conversion

Depending on your business goals, our paid social media experts will choose one of these options for your campaign.
Facebook ad placements

Facebook ads can be displayed on a number of different places, depending on the objective you’ve selected. Some of these include:

  • In newsfeeds
  • In web browsers
  • On the right-hand side of websites
  • In mobile apps
  • In Instagram feeds
  • On Instagram Stories

We’ll work closely with you to design eye-catching ad visuals that will work well across all platforms. These must comply with Facebook’s ad guidelines.

Facebook ad management

When we design and launch your ads, your dedicated paid social media account manager will monitor performance and ensure you get the most out of each campaign.

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LinkedIn

If you’re in the B2B space, it’s likely that you’ve considered LinkedIn to advertise your products or services. As the largest professional network with over 700 million members, it’s a very valuable place to advertise.

On LinkedIn, you can segment your audiences based on factors such as:

  • Sector
  • Occupation
  • Seniority
  • Education
  • Years of experience
  • Location

If you want to target the key decision-makers within an organisation or industry, LinkedIn could be the right platform for you.

LinkedIn ad objectives

You can run objective-based campaigns on LinkedIn too and these are the same as Facebook’s ad objectives.

LinkedIn ad placements

Just like Facebook ads, you can choose where your ads appear. LinkedIn users can visit LinkedIn newsfeeds, homepages and company pages. You can also place ads in LinkedIn’s messaging feature (Sponsored InMail) to encourage immediate action.

LinkedIn ad formats

LinkedIn ads come in the same formats as Facebook and Instagram:

  • Image carousel
  • Video
  • Single image
  • Text only

LinkedIn ad costs

This will depend on your ads campaign objectives. You can get charged a set amount per number of impressions, landing page clicks, video views or engagement clicks.

With our paid social media services, you can rest assured that your LinkedIn ads will always be set up to minimise costs and maximise return on investment.

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Creating eye-catching social media ads

The key to a successful social media ad campaign is creating ads that grab attention and get users to take action. Below are a few ways you can ensure your ads stand out from the crowd:

1. Utilise high-quality images or video

Social media marketing gives you the opportunity to show off your goods and services through photos and videos.
Quality is key for this, so make sure you use the best imagery possible to ensure users notice them and are compelled enough to click on them.

2. Ensure ads stand out in newsfeeds

In recent years, there has been a huge increase in the number of businesses using paid social media services to advertise on social networks. As a result, ads can often get lost or overlooked among other posts in newsfeeds.
To ensure your ads stand out, try to keep them in line with the look and feel of your brand’s other social media posts. If you use bright colours and graphics, do the same with your paid social media services ad campaigns.

3. Choose an effective call-to-action

A call-to-action is important for any form of advertising, but it’s especially useful when advertising on social networks. Compelling call-to-actions are essential for encouraging conversions and sales.

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Why use our paid social media marketing services?

Whether you’re looking to grow your customer base or just trying to raise awareness of your products and services, we’ll create effective ad campaigns that will help you achieve your goals. Our expert team of social media managers will create highly engaging ad campaigns that are designed to reach your target audience and generate sales, leads or interest in your products and services.

We have a wealth of experience working with platforms such as Facebook, YouTube and LinkedIn ads, giving you peace of mind that we can provide a suitable solution no matter where your audience is.

FAQs

If you want to run a paid social media campaign yourself, you’ll need to outline your campaign objectives; choose the right social media platform; define your audience; choose your ad format; create ad visuals; set budgets and monitor the campaign results over time. On the other hand, you can let us do all the hard work and run your paid social media campaign for you!

Organic social media refers to any content posted online that is not paid for, this can include Facebook, LinkedIn and Instagram posts. Paid social media, on the other hand, refers to the content promoted through advertising, also known as sponsored content.

The price of a paid social media campaign can vary depending on the type of ad, audience targeting, location and nature of your business.

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