SEO Strategy

Outrank your competition with a bespoke SEO strategy

Our experts will create a bespoke SEO strategy for your business, helping you secure first-page rankings, increase your organic traffic and maximise your ROI.

In SEO, what works for one business may not work for another, which is why bespoke SEO strategies are so valuable. They’re specifically tailored to your business, taking into account your unique needs and goals.

Our SEO specialists will analyse your website and your competition and then create a data-driven strategy that’s bespoke to your business. Gain the ultimate advantage over your competitors and implement a bespoke SEO strategy with CandidSky.

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The benefits of implementing an SEO strategy

Regardless of how competitive the industry is, implementing the right SEO strategy will give you all the tools you need to succeed online. If you have a website, you can take advantage of the following benefits when you invest in SEO.

1Increased website visibility

Targeting a wider range of relevant keywords, building authoritative and improving site speed are all tactics that are used as part of SEO strategies. These will help to improve rankings and increase online visibility over time.

Increased clickthrough rates and conversions

When your website ranks competitively for product or service-related terms, it'll drive more relevant traffic to your site. This can increase clicks and conversions as visitors searching these terms have a higher intent to purchase.

Greater brand awareness

SEO is one of the most effective ways to increase brand awareness. When your website appears at the top of the search engine results pages, more people will see your brand and engage with your business.

We have a data-driven approach to SEO

We’re all about the numbers here at CandidSky. This means we use your website analytics data, as well as in-depth competitor research to create your SEO strategy. But why is this so important?

No two websites are the same, even if they look similar or carry out the same functionalities. There’s a lot that goes on behind the scenes when it comes to SEO and it’s our job to figure out what is and isn’t working with your site and make improvements.

It’s impossible to make the right decisions for your business without looking at your data. Competitor data is also essential, as it allows us to gain a deeper insight into the industry.

By adopting a data-driven approach to SEO, we can help you achieve the best possible results for your business. Our SEO experts will consider your real-life data insights, as well as your own personal goals and objectives to create a bespoke SEO strategy that makes a real impact.

What to include in an SEO strategy

The main components of an SEO strategy include on-page optimisation, link building and competitor analysis.

On-page optimisation

On-page optimisation is the process of adding relevant keywords to your website’s content, titles and metatags to improve your website’s ranking in search engine results pages (SERPs).

Google’s BERT and MUM algorithm updates are heavily-focused on understanding the context of a piece of content. As such, it’s important to ensure that your website contains rich, naturalistic copy that’s written for users rather than search engines.

Link building

If you’re new to the concept of link building, it’s simply about getting relevant, high authority websites to link to yours. Targeted link building can help improve your site’s ranking because it signals to search engines that your website is trustworthy and relevant. It also helps improve your site’s “domain authority” which is a measure of how authoritative the links to your website are.

Technical SEO

Technical SEO involves assessing factors such as site speed, structured data, sitemaps, URL structure and more. This is a crucial component of any SEO strategy, as it will ensure your website is being properly crawled and Google bots can index all of the important pages on your site.

Content creation

Regular content creation helps you to target relevant keywords, as well establishing your business as an authority on a particular topic or sector. Creating content silos related to your business’ services will help to adhere to E-A-T, which is outlined in Google’s Search Quality Rater Guidelines.

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Key performance metrics and forecasting

Monitoring performance is essential for any SEO strategy and there are a number of key metrics you should be tracking. These include:

  • Organic traffic and conversions
  • Website rankings
  • Backlinks
  • Referring domains
  • Bounce rate, average session duration and other user behaviour metrics
  • Organic revenue

Organic traffic, ranking and conversions are amongst the most important metrics to track. These factors indicate how well your website is performing and whether your SEO efforts are working. However, analysing all of the other metrics is just as important as it will help you to identify any quick-win SEO solutions and causes for concern with your site.

When it comes to forecasting, data is key. You should be constantly looking for trends and patterns throughout your performance data and using that information to predict whether the current trends will continue and what you can do to capitalise on them.

Forecasting is also essential for preparing for rough economic periods or seasonality. For example, if you know that traffic generally dips in winter, you can plan your content and link building campaigns accordingly.

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The compounding effect of SEO

The compounding effect of SEO means that the more you work on your website’s SEO, the better your visibility will be. SEO takes time, but it’s important to continually work on it. Many businesses make the mistake of stopping and starting an SEO campaign once they have achieved their desired position. This is a mistake as SEO needs to be worked at.

Google releases algorithm updates continually and competitors are constantly working on their campaigns. As a result, the businesses that stop and start will get left behind.

You need to continually produce relevant content, build relevant backlinks and improve the site’s technical health.

SEO is a long-term investment and the compounding effect of SEO can be extremely powerful if the right SEO strategy is implemented. So, make sure you plan your campaigns accordingly and think long-term. Fortunately, we can help with that.

Here at CandidSky, we’ve helped countless clients implement robust, bespoke SEO strategies that achieve real, impactful results. Whether your goal is to increase organic traffic and sales, or you want to boost your brand’s visibility and authority, we’ve got you covered.
Factors that can limit SEO performance

There are a number of factors that can limit your SEO performance and unfortunately, most of them aren’t in your direct control.

Google algorithm updates

We’re always conducting research to see whether a Google algorithm is on it’s way, but we can’t predict how this will affect rankings and visibility. We always use the best SEO techniques to ensure your website is in the best position to absorb the impact of any major algorithm changes.

Slow to implement changes

Without making changes, you won’t see results. As such, it’s crucial to maintain the momentum on any SEO campaign and implement the relevant content or technical changes as soon as possible. The quicker these are made, the faster you’ll see a positive impact.

Too many copy changes

It’s important for you to review any SEO copy before it goes live on your site, but when too many people get involved in the end result is a diluted version of the optimised copy.

Website technical issues

If your website is down for any period, you won’t generate any traffic during this time and this can have a negative impact on your rankings if it isn’t addressed quickly. This is why it’s essential to stay on top of the technical health of your website and solve any major issues as soon as they arise to protect your traffic and rankings.

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Why work with us to develop your SEO strategy?

At CandidSky, we go above and beyond in everything that we do. When it comes to crafting the perfect SEO strategy, we’re the experts. We take the time to get to know our clients and understand their needs so we can deliver bespoke, effective strategies that really work.

SEO is a continual process, so you can’t neglect your strategy and expect to see consistent positive results. This is why we review your SEO progress on a monthly basis to see whether improvements could be made and spot any potential issues before they become major problems.

Our years of expertise means we’re best placed to handle any SEO task and we’ve helped an array of businesses achieve and exceed their digital marketing goals. Whether you’re an e-commerce business or a B2B company, we can help you take your SEO to the next level.

FAQs

Implementing an SEO strategy takes time, it’s a long term investment that, if done correctly, can continually drive qualified visitors to your website. There’s a running joke in the SEO industry that “it depends” is used way too often when answering SEO questions. In this case, it’s the best answer to give.

It really does depend on the following things:

  • How well optimised the website is
  • How the website performs technically
  • The website’s domain authority
  • How well written the content is on the site
  • What content strategy do you have in place
  • If you’ve previously had SEO work conducted before
  • The competitiveness of the market
  • The keywords you’re trying to target
  • How much time and resource you’re putting into an SEO campaign

As a rule of thumb, for a brand new website, it can take between 6-12 months to rank competitively for targeted terms. However, the time it takes to rank competitively for terms will be influenced by all of the factors mentioned above.

At CandidSky, we ensure that every SEO strategy is unique as it’s driven by data. We take time to understand the key areas of improvement that need to be made to a campaign, by using tools such as Google Analytics, Google Search Console, Screaming Frog and AHrefs.
Once we understand the data we are being presented with, we use our 14 years of experience working on SEO campaigns to develop a strategy that prioritises tasks that actually work.

Each SEO strategy will be different as it is driven by data and insights. However, the three main pillars of any SEO campaign are technical, authority and relevance. It’s essential that all three of these aspects of SEO are considered in order for it to be a success.

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