The Alchemist


YoY increase in online bookings through SEO

The brief

In the midst of launching a number of new venues, The Alchemist wanted to increase online visibility and bookings by improving rankings, localised searches and events.

Improve visibility to 'near me' searches

Improve overall organic visibility.

Increase online bookings

How we did it

Venue pages that stand out from the crowd

We created venue pages using well-considered, optimised content. Our priority was to inform the customers and develop a strong brand voice that remained in line with the businesses brand guidelines.

Content encapsulates the brand

We took the time to understand their brand voice, to produce content that engages customers and encapsulates their quirky, dark brand personality.

We put The Alchemist back on the map

We set up Google My Business pages for all of the venues to increase website traffic and bookings for the individual venue pages. We optimised the Google My Business content to rank in the map pack results for non-branded terms such as ‘Cocktail Bar Manchester’. This resulted in an average of 705,875 sessions per month from non-branded traffic in 2019. 

We regularly posted to ensure that customers were kept up to date with the latest offers, menu items and restaurant news and to increase page engagement.

Increasing footfall with local citations

To increase local visibility of the venue pages, we initiated a local link building campaign. Our aim was to increase the number of backlinks from local websites and local citations. This establishes the businesses presence in specific areas and can also increase footfall and drive relevant referral traffic to the website.  

Results that speak for themselves

  • Across organic, the website experienced a 125% increase in bookings following the website launch (+5,491)
  • Organic traffic produced 4,404 additional system bookings
  • Using £25 as an average price per head this amounts to £207,775 which is £110,100 more than the year previous for organic bookings
  • In 2019 we achieved an average ROI of 579% from non branded traffic

Contact our Manchester SEO team to see how we can help you achieve your business goals.

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