Video Marketing Services

Captivate your audience and drive sales with our online video marketing services

Our video marketing services will help you to stand out from the crowd and capture your audience’s attention in new ways. Video marketing is a useful asset for any business looking to increase brand awareness, improve its customer engagement, and increase conversion rates.

If video marketing is not part of your business’s online strategy, you’re missing out on a number of opportunities to engage with your audience. Video can be used to show off your products or services in an exciting way, educate customers about the benefits of using your products/services over competitors’, or even as a way to demonstrate the personality behind your brand.

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Why is video marketing so important?

According to Hubspot research, 87% of video marketers states video generates consistent positive ROI. There are also 3.1bn digital video viewers globally and almost a third of consumers watch over 10 hours of video of online video per week, presenting plenty of opportunities to target new markets and audiences.

ur video marketing services give you the opportunity to capitalise on these growing digital trends and grab your audience’s attention. Not only can this help you boost brand awareness, but it will also:

  • Increase conversion rates (through in-depth video demos)
  • Improve brand sentiment (through creative brand storytelling)
  • Build trust and credibility (by showing your products and services in action)

With video marketing, you can tell your story in a more engaging way, fill people with confidence about the quality of your offering and even establish yourself as a thought leader. Our video marketing services can put you ahead of your competition by building trust between you and your audience.

With the digital space getting more competitive each day, you’ll need more than a traditional digital marketing strategy to protect the longevity of your brand. Fortunately, our video marketing services will give you the tools to create assets that will resonate with your audience even when the campaign is over.

Video blogs

Video blogs or vlogs are usually short videos that can be used as an alternative to a written blog. These can engage viewers in an authentic way and are more personal than written content.

We work with expert video production teams that specialise in video blogging. They understand how to tell stories through video, convey messages authentically and capture your key audiences’ interest.

We’ll create video blogs that people really want to watch – video blogs that give you the opportunity to share information about your products/services as well as establish yourself as a credible source of information in your industry.

Video blogging can be a powerful tool for businesses in all sectors. By creating informative videos, you can connect with people in a more memorable way.

For example, video allows you to:

  • Generate traffic (through video marketing strategies)
  • Establish yourself as an expert (by sharing industry-related content)
  • Provide helpful information (about products/services and industry-related topics of interest)
  • Build relationships (with key audiences by engaging them in video conversations and live events).

Gaining the trust and respect of new and existing customers is important when it comes to building a successful company. With our video marketing services, you have the opportunity to show potential customers how much you care about their needs through video storytelling.

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Vox pops

Vox pops are video recordings of interviews with people on the street, or during public events. These interviews are “pops” where the video starts mid-sentence and is edited down to a short clip. The video can be used as an alternative to written content, but also has plenty of other uses too. Vox pops are also another way for you to connect with audiences in an authentic way.

Our video marketing services give you the opportunity to potentially turn anyone into a spokesperson for your brand, giving them the chance to engage your audience on their own terms and in their own voice.

Vox pops exude a level of authenticity that you simply can’t replicate with other marketing methods. It’s the real, raw nature of these videos that makes them so memorable and engaging for your audience. Vox pops can also be used for:

  • Gathering video testimonials (to help establish trust and credibility through video)
  • Asking questions (in an informal way that allows audiences to feel like they’re a part of your video content)
  • Promoting particular services/products (by showcasing them in-action and gaining real-time feedback from your audience).

Whilst this is a simple concept, the impact can make a huge difference for your brand.

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On location videos

On location, videos are a great way to showcase your business in action. These video assets work well when promoting services to an international audience, or targeting a global market.

On location, videos can also help showcase your brand culture and team spirit by giving video tours of the office/factory/workplace environment.

The video production process for on-location videos is similar to other video assets, but it’s important that you’re fully briefed about the locations beforehand so that you can ensure that all legal requirements are covered during video recording.

Our video marketing services provide you with video assets that will help you:

  • Create up-to-date content
  • Unveil new products/services
  • Reach new audiences
  • Support business development initiatives

On-location video services can produce video assets that are informative, engaging and authentic. The video production process needs to be managed effectively so that you don’t miss out on any opportunities whilst getting the most value from video marketing strategies.
This is why it’s important to work with a professional video marketing agency that understands the process inside and out. That’s where we come in.

We’ll ensure that all your on-location video requirements are met every step of the way. Our team has the tools to deliver video content in a range of popular formats, including B-Roll (video footage/images), 2D/3D animations, live video production and more.

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Video advertisements

Video advertisements give you the chance to promote your goods and services in a more interactive way. These are commonly used on platforms such as Google Ads, Facebook Ads and Youtube. But why are video advertisements so important?

  • They can boost conversions
  • They provide a lot of information in a short time frame
  • They can go viral and generate high ROIs
  • They can be reused on multiple platforms
  • They work well on mobile

The use of video marketing is becoming increasingly popular, video ads provide businesses with an opportunity to boost conversions and engage their target audience. It allows potential customers to connect and engage with your business on another level – something that static images or even text cannot do as well.

We’ll help you to produce video ads that leave a lasting impression on your potential customers. Our team will conduct in-depth research to find out what will resonate with your audience and showcase your brand in the best possible light. With this data guiding our decisions, we’ll have all the tools to create an ad that will help you to reach your business goals.

When you opt for CandidSky’s video marketing services, you’ll work alongside a team of professional content creators who are passionate about what they do. We’ll ensure your video ads convey your brand message in a creative way, whilst keeping your key business objectives in mind.

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Video testimonials

A video testimonial is a video based on the testimony of an individual or business about their experience with your product or service. They are often narrated, but not always. Video testimonials work so well because video is more engaging than just text and images can be. It’s also probably one of the best ways to prove that your brand works without you having to say it yourself.

This provides potential customers with plenty of information in a short space of time, enabling them to make an informed decision before they buy into what you’re offering for themselves. Anyone can promote their own product by just saying how great it is, but video testimonials from those who have tried it out for themselves are seen as more genuine and authentic.

When video testimonials are shared on social media, it can go a long way in proving that your brand is reputable and effective. If video testimonials come from well-known brands or people, then this will also add to the weight of your video and increase its legitimacy and quality.

We create video testimonials for companies looking to boost their marketing strategy with video content such as video ads and website videos, or users who simply want impartial advice on which products would suit them best.

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Why use CandidSky's creative video marketing services?

We’re passionate about video marketing and it’s this passion that drives us to provide our clients with video assets that help them achieve their business goals. We believe video marketing is a hugely powerful tool and we want to help our clients harness the full potential video has to offer.

Our video marketing services can be tailored to your individual requirements. We’ll conduct in-depth research to establish what you’re looking for and how we can go about creating video assets that drive results. We know how important it is to receive feedback on your video content – this helps us create stronger video assets that reach your business goals. Our team will produce visually striking, engaging video content that grabs the attention of consumers who are just as interested as you are in what you have to say.

If you’re new to the world of video marketing, it can be difficult knowing where to start and which services are right for you. Fortunately, we’ve helped businesses of all shapes and sizes implement effective video marketing strategies that drive results

FAQs

There are various different ways that videos can be used to market your business. These include:

  • Product videos
  • Brand update videos
  • Client testimonials
  • How-to educational videos
  • Company culture videos

What’s great about using videos to market your business is that they are a really visually engaging tool that can be used on various different platforms.

Video marketing helps to elevate your brand in a really interesting and visually engaging way. The benefits of a really solid video marketing campaign include:

  • Brand awareness
  • Increased revenue
  • Return customers
  • Increased website traffic
  • Increased branded searches

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Contact our team for real results