Link Building

Increase your domain authority with our link building services.

We provide robust link building services that help increase domain authority and enhance rankings whilst building brand awareness. Link building is just one part of an effective SEO strategy but can yield excellent results when done correctly.

Ready to get noticed? Enlist the help of our off-page SEO experts and implement an effective link-building strategy with CandidSky.

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Why is link building important?

Link building is a vital aspect of a successful SEO strategy as backlinks are a key ranking factor. If your website has a collection of authoritative, relevant and informative backlinks, this signals to search engines that your site is a credible and trustworthy source of information. As such, the more high-quality backlinks your website has, the more authoritative it looks and the better it will rank.

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How link building works

1. Link prospecting

Before you begin outreach, you need to build a list of publications that are authoritative and relevant to your business. We analyse link metrics such as domain authority, page authority and spam score to decide whether a website is worth contacting. This ensures all of the links we build are of the highest possible quality.

2. Write link-worthy content for your link building campaigns

In link building, content is king. You need to create a blog post that can be pitched to link prospects and linkable assets – such as a downloadable resource or a survey of some sort – will also help you to secure external links. We find out what link targets respond best to by monitoring industry thought leaders on social media and bookmarking blogs in your niche.

3. Reaching out to link prospects

Once you’ve come up with link-worthy content ideas, it’s time to pitch them to the prospects. Your message should be short, personalised and informative. To increase the chances that they will link to your website, offer linkable assets tailored to their needs. These can include infographics and royalty-free images.

4. Build and nurture relationships with bloggers and website owners within your niche to help you secure links long-term

It’s not enough to contact link prospects once and then move on. Building relationships with bloggers will help you garner long-term success when it comes to link building. Why? Providing bloggers with high-quality, well-researched content help you to build trust, increasing the likelihood that they’ll accept more content and link to you in future.
Link building is a time-consuming process but when done right, it can help you increase your online visibility, rankings, organic traffic and brand awareness. With the help of our comprehensive link building services, you can take advantage of

Developing a successful blogger outreach strategy

When it comes to blogger outreach strategies, it’s all about pitching the right content to the right people. Once you’ve found the right prospects for your link building campaign, you’ll need to make sure the content you produce is well-researched and provides genuine value to the publication. Otherwise, you’re unlikely to secure any links.

Not only do blogger outreach strategies help to boost your website’s domain authority, but they’re also vital for increasing brand awareness, trust and loyalty.

We take the time to understand your audience’s needs, as this will increase your chances of success when it comes to blogger outreach. We’ll ask questions such as:

  • What types of publications do our audience read?
  • What types of content do our audience consume?
  • How can we provide something of value to link prospects?

Based on the answers to the questions above, we’ll generate ideas and come up create link-worthy content that publications are likely to link to.

When you work with CandidSky, you’ll always get a bespoke blogger outreach strategy for your business. We don’t use generic prospect lists or black-hat techniques when it comes to building links for your site. Our primary focus is always to build authoritative links that will have a real, positive impact on your business’s SEO.

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Contextual links

Contextual links are those that are placed within a body of text, whereby the surrounding content is related to the link’s context. The alternative is that the link is placed in the footer or sidebar of a site, or on a page with little to no content. You can build contextual links by securing links from blogs that are relevant or closely related to your niche. For example, if you were a furniture company, you’d secure links from interior design blogs.

This process is important because it helps search engines understand the link’s relevance to your content, which is great for SEO. It also puts your brand in front of those that are already interested in similar products or services.

Contextual link-building strategies are not dissimilar to regular blogger outreach strategies. They involve creating lists of prospects that are closely related to your niche and approaching them with link-worthy content.

Our team has built links for organisations in HR, finance, eCommerce and more. This has given us the tools to understand what types of content industry publications look out for and how to pitch to the right people to increase the chances of success.

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High-quality content

When it comes to pitching to publications, you’ll need to provide them with an offer they can’t refuse. That’s why writing high-quality content that provides genuine value to link prospects is key. This can include infographics, videos, blog articles and more.

Websites will only link to another site when it makes sense and if the link provides value to their readers. If you approach a publication with unique, well-researched copy that’s tailored to their audience, they’re more likely to accept the content and link to your website too. This also helps you establish your business or brand as an expert on the topic and this will help you to build trust.

With our link building services, you can rest assured that every piece of content we produce is of a high standard. We’ll ensure all the content we place is of a quality you’d be proud of, helping you to improve your brand reputation in the process.

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Regular backlink audits and reporting

As part of our link building services, we conduct regular backlink audits and report on the links we’ve secured.

Reviewing backlinks is essential for success when it comes to link building. It allows you to see what’s working well, what could be improved and helps future link building campaigns to run more smoothly. This process involves looking at factors like:

  • Lost links
  • Domain authority
  • Page authority
  • Backlink quality
  • Link velocity
  • Competitor backlinks

With this information, we’ll work towards improving your link building efforts in the future and ensure they’re having the desired impact.

Backlink audits will also identify whether any old links are negatively impacting your SEO. Toxic backlinks include links from low-quality sites, spammy backlinks, irrelevant links and more. These types of links could have a negative impact on your brand’s reputation and search engine rankings.

By proactively looking for these links and removing them, you’ll build a link profile that sets the precedent for future link building campaigns. This is a key component of our link building services, so you can rest assured that your link profile is healthy at all times.

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Why choose us as your blogger outreach agency?

We’re experts when it comes to both on-page and off-page SEO, so there’s no better agency to have on your side. Our comprehensive link building services can be used as a standalone tool for SEO or as part of one of our bespoke SEO strategies.

Our strategies always adopt a white-hat approach, which means we’ll achieve results that can help improve your rankings for years. We don’t believe in link schemes and link spamming – our methods are both ethical and effective.

Get in touch with our Manchester SEO agency to discuss your link-building needs.


A good backlink should be relevant to your products or services, have a good domain authority and drive relevant referral traffic to your website.

No, you won’t be penalised for being targeted by linkspam. Google released the Penguin algorithm update to reduce the effectiveness of, a number of black hat spamming techniques. Instead of websites getting penalised, Google devalues low-quality backlinks.

To remove these links from your profile, you can prompt Google to disavow any low-quality spammy backlinks. However, it’s recommended that this should be approached cautiously, as any major changes to a website’s domain authority could result in a drop in visibility. Our team can help to review your website’s backlink profile and provide a different

Yes, a really great link building technique is to review the websites that are linking to your top ranking competitor. If a great website is linking to your competitor, it will be relevant to your website, so it’s worth contacting them!

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