Technical SEO

Better search performance starts with robust technical SEO

Is your website holding back your rankings without you even knowing it? Our technical SEO services uncover and fix the hidden issues that silently impact visibility, speed, and overall performance. 

From crawl errors to site speed bottlenecks, these behind-the-scenes problems can stop a business from ever reaching its full potential. Without ensuring your website is search engine-friendly, fast, secure, and built to scale, your SEO strategy is only half complete. 

As a trusted technical SEO agency in Manchester, we bring the tools, insights, and proven expertise to future-proof your site, so your content, traffic, and conversions have the best chance to grow.

Work with us

What is Technical SEO?

Technical SEO refers to the optimisation of your website’s infrastructure to ensure it can be easily crawled, indexed, and understood by search engines. Essentially, it’s the engine room of your site, impacting everything from speed and structure to security and mobile usability. While on-page SEO focuses on content and keywords, technical SEO handles the performance, architecture, and code-level elements that directly influence how your site performs in search results.

Why does this matter?

Without solid technical SEO, even the best content can remain invisible. Search engines like Google have become increasingly sophisticated, and small technical problems can lead to major ranking losses. Here are some more reasons why technical SEO is essential for your digital success:

Search Engines Need to Crawl and Index Your Site

If search engines can’t access or understand your content, it won’t rank—simple as that. Technical SEO ensures your site architecture, sitemaps, and robot directives are correctly set up for smooth crawling and indexing.

Site Speed Directly Affects Rankings and UX

A slow website drives users away and hurts your rankings. Technical SEO optimises speed-related elements like server response time, image loading, and Core Web Vitals to boost performance and keep users engaged.

Mobile-First Indexing Requires Mobile-Ready Sites

With Google prioritising mobile-first indexing, your mobile site must be responsive and fast. Technical SEO ensures a seamless mobile experience, which is critical for both rankings and conversion rates.

Fixing Errors Protects Your Rankings

Issues like broken links, duplicate content, redirect chains, and security warnings can harm your visibility. Technical SEO identifies and resolves these problems before they negatively affect your traffic or credibility.

Our Technical SEO services

An aesthetically pleasing website is enough, right? Think again! At Candidsky, our job is to make sure your website is performing at its very best to generate real return on investment. As part of your broader SEO strategy, our expert-led technical SEO services peel back the layers of your site’s infrastructure and performance, working seamlessly alongside SEO content, website migrations, local SEO, and e-commerce SEO to deliver a search-friendly and secure site built to last.

Technical SEO Audits

We run comprehensive audits across 180+ data points to identify everything from crawl errors and redirects to duplicate content and page speed issues. You get a detailed blueprint of what’s hurting your SEO and how to fix it.

Crawlability

We ensure your site is easy for search engines to crawl and index. From robots.txt to crawl depth, it is all about optimising your setup so that valuable pages are found, prioritised, and surfaced in search results.

Site Speed Optimisation (Core Web Vitals)

Our team optimises performance metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), helping your site meet Google’s Core Web Vitals standards and deliver a lightning-fast user experience.

Mobile-Friendliness

With mobile-first indexing, your mobile site is now your main site. We make sure it’s responsive, fast, and easy to navigate, offering users and search engines the smoothest experience possible.

Site Structure and Architecture

We design logical, scalable site structures that improve internal linking and crawl flow. A clean architecture supports content discoverability, simplifies navigation for users, and lays the groundwork for future SEO campaigns. 

Schema Markup

By implementing structured data, we help search engines better understand your content and unlock rich results like FAQs, reviews, events, and AI Overviews—giving your site extra visibility in the SERPs.

HTTPS Implementation and Security

Security is a ranking factor. We ensure your site runs securely on HTTPS, and that SSL certificates, mixed content, and other trust indicators are fully optimised for SEO performance.

User Experience (UX)

UX is now a critical SEO signal. We improve layout, accessibility, interaction design, and load speed to reduce bounce rates and improve time-on-site—all while aligning with Google’s Page Experience update.

Duplicate Content & Canonicalization

We detect and resolve duplicate content issues through canonical tags, redirects, and parameter handling. This protects your ranking authority and guarantees consistent indexing across all pages.

XML Sitemap Optimisation

Optimising your XML sitemap is key to ensure only valuable, indexable pages are submitted to search engines. We also validate sitemap health, frequency, and lastmod attributes to enhance crawl efficiency.

Work with us

How we improve your website’s health

Technical SEO isn’t just a one-off fix; it’s an ongoing process that strengthens the core of your website. Our technical SEO experts follow a proven, step-by-step approach to identify, resolve, and monitor critical issues. 

1.  Conduct a Comprehensive Technical SEO Audit (Month 1)

In the first month, we dive deep into your site’s technical foundation using tools like Screaming Frog and Ahrefs. We crawl your entire website to uncover over 180 data points, from broken links and redirect chains to duplicate content and metadata issues. 

2. Prioritise Issues Based on Impact and Effort (Start of Month 2)

Once the audit is complete, we prioritise issues by their potential SEO impact and how easy they are to implement, allowing us to tackle the high-impact, low-effort tasks first so we can generate measurable improvements as quickly as possible.

3. Implement Fixes Collaboratively (Months 2–3)

During months two and three, we roll up our sleeves and get to work on resolving the issues. We collaborate closely with your development team to implement technical fixes effectively, whether it’s cleaning up crawl errors or restructuring internal links, ensuring changes are implemented correctly and efficiently.

4. Verify All Fixes Post-Implementation

After every technical fix is in place, we carefully verify its effectiveness. We re-audit the specific areas to confirm the issue is resolved and hasn’t introduced any unintended side effects, making sure your website stays technically sound and continues moving in the right direction.

5. Set Up Continuous Monitoring Systems

We don’t leave your site unmonitored after the fixes. Instead, we set up robust tracking using tools like Google Search Console and analytics platforms to watch for crawl errors, Core Web Vitals issues, traffic anomalies, and uptime. This ensures ongoing visibility into your technical performance.

6. Perform Regular Audits and Spot Checks

To keep your site technically healthy, we conduct monthly mini-audits to review ongoing fixes and quarterly full audits to share with stakeholders. We also perform spot checks on key SEO metrics to catch new issues early, especially after content changes, site updates, or algorithm rollouts.

7. Maintain Best Practices and Documentation

As part of our commitment to long-term results, we stay up to date with Google’s latest technical guidelines and algorithm changes. We document every process and recommendation clearly, so that all stakeholders have access to best practices. 

Work with us

Why partner with our Technical SEO experts?

When you work with us, you’re not just getting another technical SEO agency—you’re gaining a strategic partner. Our team of technical SEO experts combines data-driven insights, best-in-class tools, and years of hands-on experience to transform your website from the ground up. 

We care about results, not just reports. Whether you’re dealing with legacy code, platform migrations, or sudden ranking drops, we bring clarity, confidence, and measurable outcomes to your SEO strategy.

Trusted By

Our SEO Client UserZoom and their orange logo on a white background
SD Worx a previous local SEO client in Salford, Manchester
Purple Yamaha client logo with spired icon
PGL blue and yellow text logo who we provide local search services for in the UK
Black and red NST Travel Logo who we provide SEO services for
Micro Scooters vector logo an organic SEO Client
The Real Algarve luxury villa retreats logo on blue background an organic SEO client
Client logo for iHASCO we provide commercial SEO services for
Orange diversity travel logo. Based in Manchester we provide local SEO and national commercial SEO.

Technical SEO FAQs

Technical SEO forms the foundation of your entire digital marketing strategy. It ensures that all your content and on-page efforts can be properly crawled, indexed, and ranked. 

Pricing varies depending on the size and complexity of your site. We offer scalable packages for startups, e-commerce brands, and enterprise sites alike. Contact us for a custom quote based on your needs.

While closely related, technical SEO and on-page SEO are distinct. On-page focuses on content and HTML elements; technical SEO deals with performance, crawlability, and infrastructure. Both work together to improve rankings.

We recommend a full technical audit every quarter, with smaller audits monthly. This helps catch emerging issues from site updates, Google algorithm changes, or third-party integrations before they impact performance.

Yes. We regularly collaborate with internal dev teams and agencies to implement technical fixes smoothly. We provide clear, dev-friendly documentation and support throughout the process.

Ready for the results you deserve?
Contact us today

Related Posts

8160Image of text saying SEO + PPC forever

How SEO and PPC Work Together

SEO and PPC: two of the most powerful search marketing strategies for driving traffic to your website and growing revenue. But in the battle for first position in the SERPs,…

Read now