John Ryan by Design approached CandidSky in 2014 to meld their three separate websites into one central SEO behemoth.
John Ryan by Design is a multi-million pound, luxury mattress manufacturer who draw on years of industry experience to help educate customers and answer questions other manufacturers do not.
As thought leaders in their field, John Ryan manage a vast content library with over 2,000 articles on all manner of mattress queries; we soon realised this expert content was not reaching as many eyes as it deserved.
Merge three separate websites into one central e-commerce site
Develop a 12 month SEO campaign to improve site performance prior to launch
Maximise exposure and outreach of content library
Optimise web traffic to boost conversion rates and revenue
Whilst developing a new site which combined their previous three, we immediately set about a comprehensive SEO campaign to enhance performance and exposure of content. This initial campaign enhanced company revenue by 40% and gave us the insights we needed to create an ideal user journey ahead of relaunch.
We realised that the majority of site visitors were primarily looking for help and support in choosing the right mattress for them. Having landed on the homepage, we ensured the next interaction – whether a click through or a scroll down – makes all site visitors aware of the vast content library at their disposal. We then integrated Q&A articles with links to relevant product pages to maximise conversion rates.
Our website design reflects the luxury feel of the brand by combining a clean, sophisticated aesthetic with an unmissable opening message to give John Ryan’s expertise pride of place above the fold.
Total revenue increased by 40% YoYOrganic traffic increased by 42% YoY2,000% ROAS from PPC & remarketing