- Merge three separate websites into one central e-commerce site
- Develop a 12 month SEO campaign to improve site performance prior to launch
- Maximise exposure and outreach of content library
- Optimise web traffic to boost conversion rates and revenue
- Provide a PPC management campaign with a high ROI
Whilst developing a new site which combined their previous three, we immediately set about a comprehensive SEO campaign to enhance performance and exposure of content. This initial campaign enhanced company revenue by 40% and gave us the insights we needed to create an ideal user journey ahead of relaunch.
We realised that the majority of site visitors were primarily looking for help and support in choosing the right mattress for them. Having landed on the homepage, we ensured the next interaction – whether a click through or a scroll down – makes all site visitors aware of the vast content library at their disposal. We then integrated Q&A articles with links to relevant product pages to maximise conversion rates.
Our website design reflects the luxury feel of the brand by combining a clean, sophisticated aesthetic with an unmissable opening message to give John Ryan’s expertise pride of place above the fold.
After the new site launch, our continued SEO campaigns resulted in an 134% increase in non-brand organic traffic and revenue from the organic channel increasing by 120% year on year.