SYLK is a Manchester-based vintage and designer fashion store specialising in curated, timeless, and minimalist clothing. They focus on hand-sourced, pre-loved clothing, aiming to present these pieces with a contemporary feel. Their collection includes unisex items from luxury brands like Yves Saint Laurent, Dior, Gucci, Max Mara, and Ralph Lauren.
Without an established online presence or credibility, SYLK risked losing visibility, trust, and opportunities to connect with their target audience, requiring a strategic, multi-channel approach to stand out.
Increase Organic Traffic & Rankings
Increase Online Revenue Through PPC & Paid Search
Build Brand Awareness Through Digital PR
SYLK, as an independent clothing brand, faced significant challenges in effectively reaching its target audience through its marketing efforts. Without the resources and recognition that larger fashion houses enjoy, SYLK found it difficult to cut through the noise in a saturated market. With limited marketing budgets, SYLK was constrained by its ability to invest in high-impact advertising channels such as influencer partnerships, paid social media campaigns, and experiential marketing events.
Without a well-established brand identity or a strong narrative that resonated emotionally with consumers, SYLK struggled to differentiate itself from countless other small apparel startups.
SYLK approached Candidsky to solve these challenges, and we deployed a strategic multi-channel marketing strategy across SEO, Paid Media and Digital PR to put SYLK at the forefront of what’s possible.
With no existing organic visibility, we began by building out a comprehensive structure of category and product pages to enhance the site’s hierarchy and strengthen Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals. At the same time, we addressed critical technical issues affecting the site’s health – including slow load speeds, poor indexation, and missing or incomplete schema markup. Over several months, we consistently added fresh, high-quality content, resolved technical barriers, and collaborated closely with our Digital PR team to spark brand-led conversations online. These combined efforts led to SYLK achieving top rankings for competitive vintage and fashion search terms, which in turn drove meaningful increases in both traffic and revenue.
SYLK had previously run paid media campaigns but faced challenges in scaling spend and achieving consistent returns, often struggling to allocate budget efficiently while maintaining a strong ROAS. When we partnered with SYLK, we introduced new account structures and strategic builds across Meta (Instagram and Facebook) and Google. Our focus was on reaching SYLK’s ideal customer more effectively and maximising return on ad spend. By crafting tailored content, compelling imagery, and high-converting headlines, we significantly improved both engagement and performance, turning searches and impressions into measurable sales.
With SYLK lacking an established online presence, we knew that building brand credibility and visibility would require more than just digital tactics – it needed a physical spark. To achieve this, we devised and executed a high-impact PR event to launch SYLK’s new rental service and A/W collection. Our team offered end-to-end strategic support, from concept development to press outreach, securing attendance from over 50 key figures including stylists, influencers, and media contacts.
The event generated buzz across social platforms and media outlets, strengthening SYLK’s reputation and positioning in the fashion space. One standout moment came when Molly Mae’s stylist, who attended the event, dressed her in a SYLK piece for an Amazon documentary – delivering long-tail exposure and cementing SYLK’s credibility in front of a broader audience.
