Immigration Advice Service (iAS)
The brief
iAS’ low-budget website did not reflect their market position as leading legal experts. And the manual process of uploading content was draining legal professionals’ time.
So iAS approached CandidSky to design and build a new site that would:
Raise
the business’s perceived value
Reduce
time required to update website content
Improve
user experience
Built from scratch
Raising the perceived value of iAS was a key requirement of the project – their website lacked visual clarity and made it hard for visitors to find the content they needed.
So an entirely new website would need to be designed and developed.
Built to perform
We took a “building blocks” approach to the new iAS website; content would be more logically ordered, making the site content much easier to read and navigate.
We also stripped back the “noise,” giving their messaging space to breathe. This elevated the site’s look and feel, leading to a much-improved conversion rate.
Built for speed
A new user-friendly content management system (CMS) facilitated the building blocks approach to building pages – iAS staff could now drag and drop the content they wanted into existing pages.
It also allowed them to create new service pages quickly and easily, which they couldn’t do through their previous CMS.
iAS' results
The new iAS website reduced the time required to upload content by 300%. That meant the firm’s legal experts could put hundreds of hours to better use in more profitable areas of the business.
- 300% improvement in resource availability
- I want results like these
“The website CandidSky produced for us has resulted in fantastic content creation flexibility and a vast improvement in user experience.”
