8108
April 2025 Digital Marketing Update: What Our Clients Need to Know
As part of our ongoing commitment to keeping you informed and ahead of the curve, here’s a quick breakdown of the latest updates in SEO, Paid Media, and Digital PR…
Our Digital PR link building service focuses on high-impact, low-effort opportunities that recover, reclaim, and reinforce your backlink profile—without launching large-scale PR initiatives or creating new content.
Whether you’re a startup aiming to grow fast or an established brand looking to scale, we’ll help you build authority, drive referral traffic, and boost search visibility. PR link building is about earning links that matter, and our team make sure every opportunity is not missed.
Let’s build links that grow your brand, together.
Work with usA bit of smart housekeeping can unlock serious SEO value, and that’s exactly what PR link building does. It ensures your brand makes the most of earned mentions, media relationships, and assets you already have, turning overlooked opportunities into lasting impact.
Unlike traditional methods that often rely on directories or link exchanges, Digital PR link building focuses on identifying and resolving link equity gaps to help your brand capitalise on real-world visibility.
By combining media insights, technical SEO, and strategic outreach, this approach transforms passive exposure into active backlinks, helping you earn trust from both search engines and audiences alike.
These fixes don’t just tidy up, they deliver measurable improvements to domain authority, rankings, and trust signals.
Work with usWhen it comes to smart PR link building, we prioritise value over volume. You can have all the links you want, but they mean nothing if they are low-quality or irrelevant to your audience. At Candidsky, we create Digital PR strategies that align with your goals, identifying opportunities that genuinely drive long-term impact.
Digital PR link building can help:
Google doesn’t just look at how many backlinks you have; it cares about where they come from. We focus on securing links from credible, authoritative domains that are relevant to your niche to further strengthen your backlink profile.
Already mentioned in the press but not linked? We uncover unlinked brand mentions and missed PR opportunities, then turn those mentions into live, SEO-valuable backlinks. At the end of the day, it’s about doing more with what you’ve got.
Appearing in top-tier publications is not only great for SEO but also shapes how your audience perceives your brand. Our team helps you secure placements in trusted media, building your reputation and positioning you as a leader in the industry.
Better links lead to better rankings, and better rankings lead to a steady flow of high-intent organic traffic. You’re not just climbing SERPs; you’re attracting the kind of visitors who are already searching for what you offer.
When your content earns links from trusted sources, visitors are more likely to engage, sign up, or make a purchase. Our approach brings the right people to your site at the right time, setting the stage for more conversions and stronger revenue growth.
Work with usAt our Digital PR agency, we don’t just build links; we uncover and capitalise on high-impact opportunities hiding in plain sight. Through a mix of technical audits, smart outreach, and creative collaboration, we help you earn links that truly matter. Here’s how we do it:
We conduct audits to pinpoint lost backlinks (often caused by site updates or content changes) and reclaim them through targeted outreach, 301 redirection, and on-page optimisation. It’s a low-effort, high-reward tactic that restores valuable SEO equity you’ve already earned but might not be benefiting from.
Broken Link Fixes
We identify outdated or broken external links that point to 404 pages and offer your live, relevant content as a better alternative. It’s a win-win: publishers fix their broken pages, and you gain an authoritative backlink that drives SEO value.
Unlinked Brand Mentions
If we find unliked mentions of your brand, services or products across news sites, blogs, and forums, we then reach out to editors and site owners to secure proper attribution. It’s a simple yet powerful way to make sure the recognition you’ve already earned counts in the search results.
Leveraging Partnerships
Working alongside your internal PR or marketing team, we help to amplify media coverage, influencer collaborations, and business partnerships. Our role is to bridge the gap between brand visibility and search performance, so that every announcement or placement is optimised for online growth.
Technical Recommendations & Implementation
Our team audits your site for technical issues that could prevent content from being indexed or linked to effectively. From improving crawlability to fixing redirects and canonical tags, we remove any barriers so your content gets seen, and every link pulls its weight.
Work with usNot all backlinks are created equal. At our Digital PR link-building agency in Manchester, we focus on links that deliver actual business value. Our team of PR experts, SEO strategists, and content creators work collaboratively to uncover the stories, data, and angles that make your brand genuinely newsworthy.
Our goal is to position your brand where credibility is built and decisions are influenced, whether that’s in a niche industry blog or a national news outlet. It’s about building trust, opening doors to new audiences, and helping you stand out in a noisy digital world.
Traditional link building often relies on tactics such as guest posts, directories, or link exchanges. PR link building, on the other hand, earns links naturally through media placements, news stories, and brand-driven content that journalists want to cover, resulting in higher-quality, editorially earned backlinks.
We track success using metrics like the number and quality of backlinks earned (measured by domain authority/trust flow), referral traffic, improved keyword rankings, and increases in organic traffic and conversions. We also report on media placements and brand mentions.
Not always. A big advantage of our approach is that we often leverage existing content, assets, or press coverage. That said, if we spot an opportunity where new content could earn stronger links, we’ll recommend and help create it, but only when it makes sense.
Yes! We often integrate with in-house teams or other agencies to amplify existing efforts and ensure all PR and SEO opportunities are maximised.
As part of our ongoing commitment to keeping you informed and ahead of the curve, here’s a quick breakdown of the latest updates in SEO, Paid Media, and Digital PR…