
Google’s New AI Mode: What B2B Marketers Need To Know
Google has unveiled a game-changing addition to Search: AI Mode, an AI-powered search experience announced at Google I/O 2025. This new mode transforms how users query and receive information on…
Our SEO Strategy, keyword research, and copywriting aren’t tailored just for Google or Bing rankings. We go further and future-proof your content for AI Overviews, AI Mode, Cortana in Bing, ChatGPT, Gemini, Perplexity, and more.
We utilise prompt keywords (your everyday long-tail keywords in disguise) and query-based content to optimise your website for what the users are looking for. Using more elaborate copy and informative research, we can answer prompts – helping your business appear in AI searches.
Our SEO strategy and content specialists will not only write for the future but also review, analyse, and optimise your existing content for AI searches. Get ahead of your competitors and forget keyword positioning; start working with AI SEO specialists to drive conversion everywhere.
Work with usAI SEO is the process of website and content optimisation for search and prompt engines using AI to deliver answers. It’s SEO – Search Everywhere Optimisation, whether you’re in SERPs or in an AI prompt agent.
Instead of using Google or Bing to type a quick query, you might ask it more in-depth questions that AI Overviews can summarise. In AI Mode (Google’s new search engine evolution), you might treat it like Gemini, giving a prompt and expecting many solutions, links, and options.
If you’re not using a search engine, you may go directly to Gemini and ChatGPT, prompting them to explain a topic or find you the best deals on a product or service.
It’s SEO as we’ve always known it, with a pivot in how we write and what we measure to understand performance. Instead of tracking short, high-intent keywords and top 3 rankings, we focus on whether prompt keywords appear in AI Overviews or drive relevant referral traffic – no matter the position.
AI is eliminating bad SEO behaviours and promoting a user-centric approach. It’s something that we have always known we need to do! From the very first Helpful Content update from Google (in August 2022) and the rise of ChatGPT (launched in November 2022), it was clear that informative, straightforward content is king.
Users want fewer distractions, direct answers, and an engine that will cut through the noise and do their research for them. Whether it’s finding a new HR Software or comparing prices of jeans in their specific size and colour across multiple websites. AI can do this better and faster!
It’s less about changing SEO itself and more about how we share information, what we measure, and how users behave. Think of it as an evolution. Here are a few changes you can expect:
AI SEO is utilising long-form content and following Search Engine and AI Prompter’s advice to create copy that is well-researched and formulated in a way that allows AI to scan it for prompt-answer queries.
This sometimes means that we may give all the answers, your audience may not click through, as asking Gemini will give them all the answers they need; however, this puts you at the forefront of their research and consideration cycle.
With Candidsky’s AI SEO services, our goal is to ensure you are visible in the research and consideration phases. The only way to be memorable is to give a clear, informative answer. This solidifies you as an expert choice, meaning the CTR is higher, and the potential for clicks and conversions down the road is more likely to happen.
Instead of focusing on selling your brand, we suggest optimising your service pages to focus on key questions that may be prompted and answering them thoroughly.
For e-commerce businesses, the game has not changed! Well–optimised category and product pages allow us to…
Ensuring your blog content isn’t a boring sales pitch or a collection of your team’s Christmas outings is key. Focus on:
We’ve made it our mission to stay ahead of AI and embrace how it’s changing SEO. We call it “Search Everything Optimisation” at the core of your strategy. As a leading AI SEO agency, we’re experts in analysing AI updates, updating your content to be prompt-proof, and tracking results from this growing new channel.
Our AI SEO strategy is data-backed. We don’t hide our keyword research or results from you. With SEO Strategy blueprints to showcase the research and thought process, live weekly keyword dashboards, monthly reports (inclusive of not just “organic traffic” but also AI Overviews impressions, clicks, and AI referral traffic and conversions!), and quarterly strategy reviews, we keep you in the loop and ahead of changes.
We place the best in SEO to lead your content, strategy, and reporting. From e-commerce to SaaS, we utilise our knowledge to drive conversions for your business and improve your visibility, whether there’s a lead waiting in Google, Bing, or ChatGPT.
SEO takes time, we know this. But we aim to build a long-term plan that will allow you to drive qualified leads and remain visible. As a rule of thumb, we aim for a 6-12 month window.
We will start by creating a robust data-backed strategy and analysing and optimising existing content (this is usually a 2-3 month process). Once pages are updated, signed off, and published live in their new form, Google will take 4-6 weeks to reindex and start updating SEPR and AIO rankings.
Then we’ll move on to long-form blog posts that will link to your key (now optimised) landing pages and drive authority to them. This will help the key landing pages rank better. With blog posts, once live and indexed, we usually see 4-week periods before SERPs and AIO are updated.
The key is consistency. But we also consider how competitive the market is, forecasting in user interest around your service or product, and your budget (the more we can do, the faster and harder we can hit the SERPs!).
Our team will always be honest with you and will advise on the areas you’re looking to improve – is it doable? And if so, how can we achieve this?
We will set up a monthly report the minute you join Candidsky. In this report, you’ll see dedicated tabs that will track MoM (month-on-month) and YTD (year-to-date) referral traffic from AI Prompt Agents such as Gemini, ChatGPT, Perplexity, Open AI and more.
Some of the metrics we track are:
A website and an open mind to long, informative content! Did you know that Google has been using AI for its algorithm since the early 2000s? It has always been there, but now it is used in a modern capacity, allowing us to take the reins.
All we need from you is a focused goal and the willingness to work with us to create hyper-informative content relating to your services and products.
AI Referral traffic and visibility in AI Overviews work like any other channel. These are users coming from searches onto your website, this is no different than using classic SEO organic traffic channels.
Our AI SEO services aim to ensure we’re targeting prompts relevant to what you offer – bringing qualified AI traffic to your website.
Google has unveiled a game-changing addition to Search: AI Mode, an AI-powered search experience announced at Google I/O 2025. This new mode transforms how users query and receive information on…
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