Peninsula approached CandidSky in 2015 to redevelop their website and increase exposure in search engines
Manchester-based Peninsula is the UK’s largest provider of Employment Law, HR and Health & Safety consultancy services. Established in 1983, Peninsula Business Services works with over 30,000 businesses across the UK.
CandidSky were brought on-board as lead digital partner to redevelop the brand’s online presence and increase business generated through its website.
Redevelop the existing website, which had become outdated
Improve international targeting through effective localisation
We rebuilt the website on a robust platform which allowed teams from different jurisdictions to manage their own content, ensuring users from other countries landed in the right place.
We then prioritised the website’s ability to generate leads, with multiple lead capture points and a series of AB tests by our CRO experts to make continuous improvements to visitor conversion.
Finally, we created an in-depth knowledge base from existing content to help attract business owners with specific HR challenges, following up with a 12 month SEO campaign to improve the exposure of the entire website.
Over the three years Peninsula have been working with CandidSky on SEO, the campaigns have resulted in organic sessions increasing by 86%, a 293% increase in organic conversions and a 31% decrease in the cost-per-enquiry.
86% organic traffic increase293% organic conversions increase31% decrease in cost-per-enquiry