On September 12th Google announced the release of what they are calling the September 2022 Broad Core Update. This update has already started rolling out and is expected to be fully implemented within the next two weeks…Exciting! 

Google September 2022 Core Update 

This follows from the Helpful Content Update which focuses on the importance of creating people-focused content and not just churning out words for the benefit of SEO. If you want to learn more about how the Helpful Content Update might affect your business, your user’s experience and your visibility, you can read our helpful article.

Google has yet to confirm how exactly the broad core update will affect search rankings, but we’re all ears and as soon as we know you will!

Danny Sullivan, Google’s Public Search Liaison, took to Twitter prior to this release to give some insight on how the September 2022 Broad Core Update may give more visibility and weight to the recent Helpful Content Update: 

“With the helpful content update, it’s as we’ve said, an ongoing thing. If you launch some new site full of unhelpful content, it might spot that soon after launch, and the site might not see a change in traffic because it never really gains.”

“Maybe the helpful content signal alone wasn’t enough to tip the scales and produce a change in someone’s particular situation, but when we do other updates (core, product reviews), it might add into that and be more significant.”

Why are core updates so important

Core updates can affect the rankings of your business’ pages, which is why we’re putting this on your radar. Businesses usually report that their pages have dropped or risen, but Google reiterates that a drop in rankings does not definitively mean that you should change anything. If you do see a negative effect, chances are the next significant change will come after another core update. 

Previous Updates

The last core update released by Google came in May 2022. Information released at the time is much the same as the September core update, with no specific changes pinpointed. However, as we said back in May, you can rest assured that our Manchester SEO agency will be here to track and analyse any changes that follow to ensure all client campaigns remain successful!

Always on your side

With this new update pending, we can work harder to analyse what is needed to give your business the edge and grant you the desired results. 

We can also advise you on where you may be falling short and where to concentrate your efforts going in order to succeed going forward.

With Candidsky you’re in safe hands. Our experienced Manchester SEO team will do everything in their power to ensure your site ranks competitively. We are data-led and our extensive research is at the heart of every decision we make, so you can rest assured that all of the SEO strategy solutions we provide work for your site and your site alone.

If you have any questions about how the September 2022 Broad Core Update will affect your business and how we can help you get the recognition you deserve, don’t hesitate to get in touch with our team today.