Case Study

Richard Haworth Ltd

+48% increase in organic transactions

The brief

Richard Haworth Ltd wanted to be the first choice for hotel supplies. Competing within an increasingly crowded market, they turned to CandidSky with an important task: to maximise their online presence.

Taking their ambitions onboard, we created a strategy to:


revenue through PPC advertising


visibility and reach more customers


their new website smoothly

An online overhaul

Google remarketing. Product listing ads. AdWords. And a fully-comprehensive SEO campaign.

With increasing e-commerce competition, Richard Haworth knew they needed to stand out from the crowd. So we enhanced every aspect of their online presence, ensuring their products took centre stage.

Insider insights, on demand

The transition between websites is never easy. And for Richard Haworth, it was a case of balancing a smooth implementation with increased search visibility.

From digital marketing guidance to technical support, our in-house insights were an essential part of its smooth delivery.

Making investment go further

Return on investment. The bottom line. When it comes to paid marketing, cost efficiency is crucial. Richard Haworth were overspending on their PPC ads – and not getting enough value back.

We launched a re-optimised product feed that prioritised best-performing products. We also fully rebuilt their text ads that targeted refined search terms, driving much-improved conversion performance. Using this approach, we were able to dramatically drive down costs.

And it meant we increased PPC revenue by 147%

Richard Haworth results

With our services working together in unison, we helped Richard Haworth Ltd achieve:

“CandidSky’s insights and expertise have been invaluable in helping us achieve our objectives and increase our online trade, and we would gladly recommend them to businesses in search of a quality SEO and PPC partner.”

David Stockton Marketing Manager, Richard Haworth Ltd

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