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April 2025 Digital Marketing Update: What Our Clients Need to Know
As part of our ongoing commitment to keeping you informed and ahead of the curve, here’s a quick breakdown of the latest updates in SEO, Paid Media, and Digital PR…
Looking to get your brand featured without the cost of a full-blown PR campaign? Our press mailers service is your shortcut to consistent media coverage, SEO-boosting backlinks, and stronger relationships with journalists and editors.
Whether you’re launching a product, sharing industry insights, or reinforcing thought leadership, our press mailers are designed to deliver value-packed, newsworthy content straight to the right inboxes.
Make your updates work harder as attention-grabbing stories that drive relevant traffic, secure earned media mentions, and support your wider SEO strategy and brand positioning.
Work with usPress mailers are highly targeted content packages, usually in the form of concise, newsworthy press releases, distributed to curated lists of journalists, editors, and key media influencers. Unlike traditional pr press release distribution, which can be generic and scattergun, press mailers are laser-focused and relationship-driven.
Think of them as a strategic, cost-effective, and personalised way to get your news and brand in front of the right media contacts, helping you build visibility, backlinks, and editorial trust without launching a full-scale Digital PR campaign.
Our PR mailers combine:
From responding to current events to planning ahead with proactive campaigns, our PR mailers get picked up, published, and linked to.
Work with usGetting media attention shouldn’t feel out of reach. Our Digital PR agency helps put brands with press mailers that are smart, strategic, and built to perform. Your story is unique, and so should be your press mailer strategy, combining editorial know-how, SEO insight, and tailored outreach to deliver real results—earned coverage.
Well-crafted press mailers offer a low-lift, high-impact way to:
Press mailers offer a lean and flexible alternative to an extensive PR campaign, designed to land you quality coverage without the ongoing retainer. We help you get media attention where it counts, when it matters most.
Every press mailer is built with SEO in mind. From strategic headline phrasing to optimised anchor text, we ensure your announcements contribute to long-term keyword growth and organic visibility across relevant search queries.
Backlinks from trusted publications are gold for SEO. We focus on placements that don’t just tell your story, they link back to it. Each press mailer is crafted to naturally earn those high-value links.
Our PR mailers connect your brand with top-tier media outlets, niche publications, and digital platforms your audience already trusts, helping you stay top-of-mind and in the conversation.
We take a relationship-first approach to distribution, delivering useful, relevant content that helps editors do their jobs, building long-term media goodwill for your brand.
Journalists work fast, and they need content that’s usable on the spot. Our press mailers are made to fit that need, offering editors fully-formed story angles, expert quotes, and assets they can publish with ease.
They’re also a perfect complement to larger Digital PR strategy efforts—filling the gaps between major campaigns with consistent, relevant outreach.
Work with usAt Candidsky, our approach is strategic, targeted, and rooted in audience relevance. We don’t do one-size-fits-all tactics. Every press mailer we create is backed by real insight into your brand, your audience, and the evolving needs of the media.
We kick things off with a collaborative session to understand your brand, campaign goals, and what makes your story newsworthy. This helps us identify the strongest angles, align your message with media needs, and map out a tailored press mailer approach.
Our content team writes compelling press releases that deliver actual value. From strong hooks and visuals to sharp formatting, we write every word with purpose, ensuring it supports SEO, clearly communicates your brand’s message, and gives journalists exactly what they need to cover your story with confidence.
We don’t spray and pray. We build your media list from scratch, selecting journalists and editors who are actively covering your niche. Each contact is vetted for relevance, reach, and fit, maximising your chances of securing meaningful coverage.
Your press mailer is sent with precision and personalisation. Timing is critical, so we carefully consider news cycles and journalist availability to send your mailer at the optimal moment, significantly boosting the chances of immediate pick-up and widespread coverage.
We provide transparent, digestible reporting that shows what’s working. From media placements and backlinks to open and click-through rates, you’ll see exactly how your press mailer performed—and where your online visibility is growing, both editorially and from an SEO perspective.
Work with usWe know every brand has different goals, timelines, and budgets, so we don’t box you into rigid packages. Instead, we offer flexible, high-impact press mailer services designed to meet you where you are.
Spread your story across multiple smaller mailers instead of one big push. This is perfect for brands that want consistent visibility without the cost of a large-scale campaign.
Have internal insights, research, or usage stats? We’ll transform your data into multiple story angles. Each one becomes a standalone mailer, giving you broader media reach and more chances to earn high-value press coverage.
We offer full flexibility in how we work with you. Need a one-time story around a product launch or news update? We’ve got you. Looking for consistent visibility? Our press mailer strategies can also be part of a long-term PR retainer.
It depends on your news cycle, goals, and resources. Some clients send monthly mailers to build steady visibility, while others focus on one-off campaigns tied to product launches, seasonal trends, or new data. We’ll help you build a rhythm that works for your strategy and audience.
We build every list from scratch using media databases, journalist preferences, and editorial calendars. Each contact is vetted for relevance to ensure your press mailer gets in front of the right eyes.
Absolutely! You’ll get a full review and edit stage to make sure the tone, messaging, and details align with your brand.
While results vary depending on the news and niche, most clients see media coverage, an increase in search visibility, traffic, and keywords within weeks. We’ll provide performance reports so you can see the full impact.
As part of our ongoing commitment to keeping you informed and ahead of the curve, here’s a quick breakdown of the latest updates in SEO, Paid Media, and Digital PR…