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Why organic social media isn’t dead
Algorithm changes mean only around 10% of your followers will see that post you carefully planned – unless you paid to boost your reach. But that doesn’t mean organic social…
Where your customers go, your paid social should already be there, ready to lead the way! Our team specialises in creating custom campaigns that don’t just appear in your audience’s feed, but stand out in it!
Covering all major platforms (Meta, LinkedIn, and more), we turn reach into revenue and clicks into customers, putting your message in front of the right people, at the right time. Whether you’re a small business or a large enterprise, our paid social advertising services help brands like yours grow.
Work with usPaid social media advertising is one of the many marketing tools that businesses have at their disposal. But why should you choose this over other digital marketing methods? There are a whole host of reasons why businesses opt for paid social ads, but some of the most common benefits include:
From immersive video ads and engaging carousels to full-length reels, interactive polls and page post link ads, you have the ability to showcase your brand in so many diverse ways that traditional advertising can’t compete with.
With paid social, you can deliver personalised content to a highly targeted audience based on their demographics, including age, gender and location, as well as specific interests, allowing your budget to go further and reduce wasted spend.
You are in full control of your ad spend — and you’re only paying to reach the people that are genuinely interested in your products or services. It’s relatively affordable compared to other forms of marketing.
Instead of taking months to build awareness organically, paid social ads accelerate your reach almost instantly to a wider audience who are already actively scrolling across their favourite platforms.
With paid social media marketing, you gain access to social media platforms’ incredible archives of data. You can use this data to get a better understanding of what your audience wants, where they are and how they spend their time.
This is incredibly valuable information for any type of business. With the help of our paid social services, we’ll help you find the most lucrative audiences to target so that you see maximum gains on your ads.
Depending on your business goals, advertising on more than one social media platform can help you to maximise your ROIs. Our campaigns are designed to harness the unique power of each channel. Whether reaching shoppers on Instagram or professionals on LinkedIn, we’ve got you covered!
By looking at the data, we’ll determine if a single platform or multi-platform approach is right for you. From there, we handle everything — setting up conversion tracking, creating ad graphics, allocating budgets and more. Once your campaign goes live, we’ll monitor and optimise performance on a regular basis to ensure you get the most value for money.
Work with usConnect with over 2 billion people worldwide using Meta ads — the biggest social media advertising platform around! It offers unparalleled targeting solutions, such as lookalike audiences based on your existing customer data, website visitors, in-app engagement, or email lists, helping raise brand awareness, generate leads, and increase conversions.
As an award-winning Meta ads agency, we know exactly how to get the results you want. We build ad campaigns that reach users across Facebook, Instagram, and Messenger through eye-catching creatives, A/B testing, retargeting and continuous optimisation to maximise return on ad spend (ROAS) — all in compliance with Facebook’s ad guidelines.
Work with usIf you’re in the B2B space, it’s likely that you’ve considered LinkedIn to advertise your products or services. As the largest professional network with over 700 million members, it’s a very valuable place to target like-minded professionals or key decision-makers based on job title, sector, industry, seniority, location and more.
Just like Facebook ads, we help businesses generate quality B2B leads using dynamic video, image or text ads, carousels, and even LinkedIn’s own messaging feature (Sponsored InMail) to encourage immediate action. With our paid social media services, you can rest assured that your LinkedIn ads will always be set up to minimise costs and drive meaningful outcomes.
Work with usThe key to a successful paid social ad campaign is creating ads that don’t rely on targeting alone. Even the most well-segmented audience won’t convert if the visual elements aren’t grabbing their attention. That’s why we take a brand-led, human-first approach to paid social marketing.
Here’s exactly how we create social media ads that stand out from the crowd:
Creative assets can make or break your paid social campaign. After all, it’s an opportunity to show off your goods and services in the best possible way. By working closely with our digital marketing team, we can create high-quality images, short-form videos, motion graphics, stories, reels, and more.
Every visual element is carefully aligned with your brand guidelines, designed to stop users mid-scroll and encourage clicks, while maintaining a cohesive message across all channels.
More often than not, ads can get overlooked or completely ignored among other posts in newsfeeds. That’s where our creative content experts come in! We know how to rise above the noise and build ads that provide immediate impact.
With attention-grabbing headlines, bold on-brand designs, clear messaging, and mobile-optimised layouts, every asset we create is crafted to capture your audience’s attention within the first 1–2 seconds — because that’s all the time you have to make an impression!
A call-to-action is important for any form of advertising, but it’s especially useful when advertising on social networks. We match calls to actions based on platform behaviour, audience intent and your overall marketing plan.
Whether it’s “Shop Now” for an e-commerce brand or “Book a Demo” for a B2B SaaS business, every CTA is carefully selected to align with your creative approach, guide the user journey, and drive your paid social campaign goals.
Work with usLooking to grow your customer base? Or trying to raise awareness of your products and services? No matter what your goals are, we’ll create effective ad campaigns that will help you achieve them.
Our team of paid social media experts craft highly engaging ad campaigns designed to reach your target audience and drive measurable results — whether that’s generating sales, capturing leads, or simply sparking interest in your offerings.
We have a wealth of experience working with platforms such as Facebook, Instagram, and LinkedIn ads, giving you peace of mind that we can provide a suitable solution no matter where your audience is.
Organic social media refers to any content posted online that is not paid for, including Facebook, LinkedIn, and Instagram posts. Paid social media, on the other hand, involves promoting content through advertising, also known as sponsored content. These paid placements allow you to reach highly targeted audiences beyond your current followers and drive actions such as website visits, leads or sales.
The “best” platform depends on your goals, budget, industry and audience. For instance:
As a specialist paid social agency, we can help identify exactly where your target audience is and which channels would deliver the best results.
The price of a paid social media campaign can vary depending on the type of ad format, audience targeting, and the nature of your business. Factors like location, seasonality, and campaign duration also play a role. Most UK businesses invest between £ 100 and £5,000 per month. But the real value lies in how efficiently your budget is managed to deliver strong, measurable results.
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