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How SEO and PPC Work Together
SEO and PPC: two of the most powerful search marketing strategies for driving traffic to your website and growing revenue. But in the battle for first position in the SERPs,…
Maximise every pound of your budget
Investing in paid media without a clear strategy in place is a recipe for disaster. You’ll waste money, time and resources targeting the wrong people with your ad campaigns. Fortunately, our paid media strategy services will make sure you have all the tools in place to get the returns you need to grow your business.
Paid media covers everything from Google Ads to paid social media marketing. We build strategies that connect your goals, audiences, channels and budgets into one cohesive plan with all the clarity and confidence you need to move forward.
Work with usYour paid media strategy will outline the exact steps needed to help you achieve your business goals. Whether you’re looking for support with a new product launch or aiming to drive revenue growth, a clear paid media strategy can help you get there. You’ll also be able to take advantage of benefits like:
A paid media strategy will act as a map for your paid media efforts. You’ll see which areas are most in need of investment and how to prioritise your paid media budget across the year.
Working with an expert paid media strategist means you’ll have experienced advice on hand 24/7. We can help you create strategies that reduce your paid media risk and help you achieve the best bang for your buck.
By utilising tools like Google Adwords, Meta ads, LinkedIn ads and more, you’ll gather reams of useful data that can be used to streamline future campaigns and get ahead of your competitors.
We’ll work alongside you to create paid media strategies that focus on meeting (and exceeding) growth requirements. Our targeted approach will help you generate leads, referrals and sales for your business, helping your organisation reach new heights.
No two paid media strategies should look exactly the same. This is because each business has its own goals, objectives and resources to consider. We cover all these factors, combining our commercial insight, audience research and performance data to build a bespoke paid media strategy that’s tailored to your needs and delivers measurable results. Here’s how we do it:
To reach your paid media goals, you'll need to identify the best audience for your brand. We can help you create audience personas based on demographics (age, gender, and location), interests, search intent, and behavioural data, which will help frame the paid media strategy.
Once you've decided who to target within your paid media strategies, it's time to figure out what you want them to do. Do you want them to purchase a product, book an appointment, or learn more about your brand and its services? Every strategic decision is aligned with these specific KPIs.
As part of the research and discovery phase, we’ll conduct in-depth competitor analysis. This involves identifying where competitors are putting their budget, which PPC keywords they’re bidding on, and what their creative looks like (social media ads, display ads and PPC landing pages).
Not every platform works for every business. We help you decide where to advertise, whether that’s Google Ads (Search, Display, Shopping), paid social (Meta, LinkedIn, TikTok) or other specialist channels. We analyse your target audience and objectives to invest your budget in the most impactful locations.
We'll outline the budget required to generate results for each of your paid media campaigns, prioritising high-intent activity and allowing for scalable growth over time. To go one step further, we can also help you calculate the returns you need to reach your business goals with certainty!
Once we’ve gathered all this information, our team will begin planning your paid media campaigns. We’ll design the structure of your accounts (how many campaigns, ad groups, and keyword themes) and map each campaign to specific stages of the customer journey, so that your message reaches the right audience, at the right time.
Without accurate tracking, optimisation is impossible. We will help guide the implementation of pixels (Meta Pixel, Google Tag Manager), then audit conversion tracking, GA4, attribution models, and event/goal configurations, giving you a clear view of performance across all channels and touchpoints.
To really catch your audience’s attention, you’ll need an advert that they simply can’t ignore. Our paid media strategists will provide expert guidance on the right ad formats and creative assets for your campaigns — from optimised PPC landing pages to scroll-stopping static, carousel, or video ads, incorporating well-written copy, powerful CTAs, user-friendly design, and more.
After hitting ‘launch’, our work is not yet done. We continuously monitor your campaigns, run A/B tests to see which version of the ad performs better, and optimise bids, keywords and creatives in real-time to refine targeting, improve conversion rates, and unlock quick wins for immediate and long-term growth.
Reporting is essential for generating consistent, larger ROIs. We’ll keep your KPIs and business objectives at the core of each report, with the metrics that matter the most to you, including conversion rate, cost per acquisition, return on ad spend (ROAS), revenue and more. The report details the success of your paid media campaigns and the action steps we’re taking to improve them.
We can help you bring your paid media strategy to life with a range of paid media services. Once we’ve mapped out your growth plans, we’ll work closely to implement the solutions that will help you to achieve your goals.
We can help you create and execute your paid social media marketing strategy. This will include resource planning and bidding for Facebook, Instagram, and LinkedIn. Our team can assist with everything from designing ad creatives to campaign optimisation.
Our retargeting services will help you to maximise your ROI by keeping your brand at the forefront of your target audience’s mind. We’ll ensure your retargeting campaigns are set up correctly and manage them throughout the campaign to ensure every penny is spent wisely.
We’ll work with you to build and manage your Google Ads campaigns. With the right set-up and management, you can generate consistent returns through PPC campaigns. Our team will carry out extensive KW research, monitor your competitors and analyse your campaign data to ensure your PPC strategy is as effective as possible.
Work with usWe have the expertise and experience to craft a bespoke paid media strategy that will get your business on the right track.
With our paid media strategy services, you’ll never get generic, one-size-fits-all advice. We keep data at the heart of all that we do here at Candidsky, giving us the power to create impactful strategies that are suited to your business’s needs alone.
Our paid media strategists are always on top of the latest industry trends, so they’re well-equipped to create new strategies or improve upon existing ones. Plus, with regular campaign updates and reports, you’re in control of your paid media strategies.
Yes! Many businesses that run ads without a streamlined strategy end up with wasted budget and inconsistent results. A paid media strategy helps align your campaigns with your business objectives, audience, and ultimately improves ROI.
A paid media strategy typically requires a 2-4 week development period before the initial ad launch. However, this depends on the time it takes to create creative assets, the intricacies of your sales funnel, and approval processes.
Working with a paid media strategist will ensure that you create an effective campaign from the outset. They’ll not only recommend which channel works best for your business, but they’ll also identify what adverts work best on each platform, as well as how frequently you need to post and what the data says about the success of these posts.
Success is measured against defined KPIs such as conversions, cost per acquisition (CPA), return on ad spend (ROAS), cost per lead (CPL) and revenue impact. Clear tracking and ongoing reporting ensure full visibility.
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