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How SEO and PPC Work Together
SEO and PPC: two of the most powerful search marketing strategies for driving traffic to your website and growing revenue. But in the battle for first position in the SERPs,…
In ecommerce, visibility is everything — well, almost! What matters most is reaching the right audiences with the right message, turning attention into profitable revenue. That’s where paid media comes in!
At Candidsky, our ecommerce paid media specialists take the time to understand your brand, audience, products, and goals to create highly effective campaigns through expertly managed paid search, paid social, shopping ads, and performance-led optimisation.
Whether you’re an established online retailer looking to scale or a fast-growing DTC brand seeking efficiency, our ecommerce paid media services are designed to support your growth without wasted spend.
Work with usWhen executed strategically, paid media is one of the most powerful tools available for online businesses, offering speed, precision and scalability. Unlike organic channels, ecommerce paid media allows brands to reach high-intent shoppers at the exact moment they are ready to buy, delivering instant visibility and measurable results.
Paid media platforms such as Google Ads, Meta (Facebook/Instagram), and marketplaces enable advertisers to precisely target users based on demographics, interests, website activity, purchase history, and lookalike profiles mirroring their best customers.
Every click, impression, and conversion can be tracked, analysed, and optimised. With the right strategy in place, ecommerce paid media helps lower cost per acquisition and maximise return on ad spend (ROAS) across channels.
Rather than just hoping for a sale, paid media can be used to support the entire customer journey, from building awareness and re-engaging users to driving conversions and increasing lifetime value through retention.
Paid media is the perfect strategy to achieve significant growth while keeping costs manageable. It offers an immediate way to expand into new audiences, capitalise on seasonal spikes in demand, and roll out instant product launches.
As a paid media agency, we provide a full suite of ecommerce paid media services, designed to drive growth across every stage of the funnel. Our approach is platform-agnostic and data-led, ensuring we deploy your ad budget where it will have the greatest impact.
Your paid media campaign is entirely tailored to your specific business goals, audience behaviour, and unique market challenges. We partner with you to turn paid media spend into predictable, scalable revenue.
We build PPC campaigns that prioritise profitability, not just clicks. It’s all about getting your ads in front of people actively searching for your products and services. By identifying high-intent search terms and managing real-time bids to balance cost and visibility, we drive qualified traffic to your e-commerce platform.
Work with usPaid social advertising allows ecommerce brands to tell their story, showcase products visually, and influence purchasing decisions long before users reach the checkout. We create thumb-stopping paid social campaigns across Meta, Pinterest, TikTok and more, turning casual browsers into buyers with pinpoint targeting, A/B testing, and optimisation.
Work with usNot every customer converts on their first visit. That’s why display and retargeting are critical elements of any ecommerce paid media strategy. We help you stay front-of-mind, recover abandoned carts, and guide users back to complete their purchase with relevant, timely messaging.
Work with usAs part of our PPC services, we offer bespoke Google Shopping and marketplace ads for ecommerce businesses. It involves optimising product feeds, with accurate pricing, compelling imagery and click-worthy titles. The result? Improved visibility, increased click-through rates, and ultimately, greater sales.
Work with usBehind every great ad are even greater visuals. We produce high-performing assets, from snappy reels and videos, to product-focused creatives, user-generated content (UGC), and compelling copy for ads and landing pages. By continually testing and iterating on creatives, we keep campaigns fresh, relevant, and competitive.
Work with usWe never just ‘set and forget’. Our team constantly adapts paid media campaigns to improve efficiency, scalability and profitability. By adjusting bids, testing creatives and refining audiences, whilst responding to performance trends in real time, we ensure your budget is always working as hard as possible.
Work with usWith our clear, jargon-free reports, you’ll know exactly how your ecommerce paid media campaign is performing, with insights on key metrics like return on ad spend (ROAS), customer acquisition cost (CAC), and overall conversions. We’ll also highlight where opportunities for improvement lie, and the next actions we’re taking to increase revenue growth.
Work with usTo help your business grow, you need a partner that offers trust, transparency and results — and that’s exactly how we work. As ecommerce paid media specialists, we understand margins, stock levels, seasonality, and the pressure to make every pound work harder.
Our team combines strategic thinking with hands-on campaign management, meaning nothing is outsourced or overlooked. We focus on profitable growth, not vanity metrics, and treat your budget as if it were our own.
Most importantly, we work collaboratively, acting as an extension of your team and keeping you informed every step of the way.
Paid media budgets can vary depending on your goals, margins and competition. Some brands start with a modest test budget, while others invest more aggressively. We focus on finding a spend level that delivers profitable growth and can scale sustainably over time.
Yes! Our ecommerce paid media services include creative asset production, which is essential for performance. We support creative strategy, ad copy, and asset testing to ensure your ads resonate with your audience and drive meaningful engagement and conversions.
Paid media is most effective when strategically integrated into your wider marketing efforts. It drives qualified traffic, captures immediate demand, and significantly amplifies your content and reach. Furthermore, it channels high-intent users directly into your email and SMS flows, and also bolsters SEO by increasing brand visibility and engagement as your organic rankings mature.
A “good” ROAS depends on your margins, average order value (AOV), and lifetime customer value (CLV). For some brands, a lower ROAS is acceptable if customers return frequently. We always align performance targets with your wider business goals.
SEO and PPC: two of the most powerful search marketing strategies for driving traffic to your website and growing revenue. But in the battle for first position in the SERPs,…
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