With millions of people logging in everyday, social networking sites offer you an audience just waiting to be contacted at your fingertips. It’s not just about getting in touch with a wider target market either. You can also really milk your creative juices by building interactive campaigns that allow your customers to participate and have fun.
Pages are a great way to enhance your digital image. Your brand will reach more and more people as they become ‘fans’ of what you do, showing off your name on their profiles to their friends. Your page is also a space that you can really get people involved in by using interactive applications such as games, competitions and videos. Groups are a fantastic approach to building up a community that is centred on your campaign. Customers can put photos up and chat with others about them. They can also make friends with people who have a shared interest. It’s a great way of being able to see what people think about your campaign by having a wee peek at what people are discussing. You can get people talking about you.
How many times have you launched a campaign wishing you had a specific list of people that were more likely to be interested? Social adverts allow you to target a particular audience by using the information they’ve put up on their profile. So instead of clutching onto the hopes that someone, somewhere out there might like Wensleydale cheese, you’ll know that all the premium food fans will be getting a slice of the action. As if it couldn’t get any better. If a customer clicks on a social advert, their friends will be able to see that particular person has affiliated themselves with you. Soon enough, they’ll come flocking like sheep around your campaign. Baa.
These are the gadgets that put the fun into your image. Applications can be added onto any page or group, and what you want them to do is up to you. Whether you want your newest pop star’s video, a cheeky animation, or a competition to win a year’s worth of your fizzy drinks, the choice is yours. Go crazy with it!