Instagram has launched a new function for the platform which provides a more immersive experience for users and an exciting opportunity for e-commerce brands.
Shopping for Instagram enables you to tag up to five products per image (20 per carousel) which works in the same way as tagging a friend in an image but provides information on the cost of products.
As a user, you can tap the products for pricing, click for further information, and visit the business’ website when you’re ready to buy.
In 2017, Instagram announced that 120 million users had visited a website or directly contacted a business via the channel (source Instagram). What’s more Sprout Social’s 2017 Index found that 71% of users were more likely to make a purchase from a brand after a positive social experience.
The focus of Instagram is to share beautiful imagery that tells a story to users. Unlike Facebook, users tend to follow people and brands that they genuinely take an interest in and as such can be much more engaged. This new functionality makes it easier for brands to connect with their customers on a more immersive level and creates an easier path to purchase. Brands will start seeing a big increase in organic conversion rate as users will be able to make more informed decisions before they click to the site.
How has Instagram shopping performed?
The function has already been trialing in the US since last year and companies have seen some amazing results:
Tyme increased traffic by 44%
Spearmintlove revenue increased by 8%
Lulus grew their following on Instagram and generated over 1200 orders
Unfortunately, Instagram Shopping is not currently available for promoted ads – fingers crossed they will open this out for advertisers in future as it will provide huge opportunities for new and growing brands. Are you looking to take up Instagram shopping for your posts?
The feature is currently available for businesses in United States, United Kingdom, Australia, Canada, France, Germany, Italy, Spain and Brazil.
If you are looking to grow your social media marketing activity, please get in touch to discuss how we can add value to your business, even if you are just looking for some advice.
If you would like to work at CandidSky and develop your career prospects, take a look at our Careers for available roles and find out what is like to work here.
And finally, take a look at our other blog posts to see what else we have been up to.