What is web design?
Let’s say your website is a car.
Web development is the engine underneath the bonnet, the unseen nuts and bolts that keep your car running as smoothly and quickly as it should.
Web design is everything else – the choice of colour, the steering wheel, the sat nav, the foldable seats, everything you can see and touch when you climb inside.
So, although they are inextricably linked, back end development and front end design are two very different crafts. As an agency, we regularly offer both services in tandem, though if your focus is one or the other then we can cater to your needs.
User experience - the heart of design
Usability is the linchpin of all magnificent websites.
But where to start? The creation of memorable user experiences begins by recognising the primary motivations and goals of your target user – then creating an optimised journey to get them there.
When creating a wireframe, we always start by aligning business goals with user needs because this allows us to formulate a design that is entirely bespoke to your brand and the needs of your audience. Smart UX design isn’t about adding interesting new features or superficial tweaks for the sake of it.
Our job is to ensure that life is as easy as possible for every user who lands on your website, wherever they land on it.
Represent your online brand the right way
A business’ website is now their most viewed marketing asset by a country mile.
Whether it’s a loyal customer who has been buying a product or service for decades, or a person who has never heard of your brand before, websites have become the first port of call for key information about your business.
In the modern marketplace, a company cannot build or maintain a competitive market share without a website that represents the tone of voice and visual style of their brand to a tee.
Fully responsive design
We create and build unforgettable digital experiences across all devices.
People are rarely more than a thumb swipe away from online access, so you need a responsive website that’s fluid enough to flash up on any device: desktop, mobile or tablet.
The stats speak for themselves. More than half (60%) of all online traffic now comes through mobile devices and apps, and that growth shows no signs of slowing.
So, before launch, we put your website through its paces in our uncompromising Device Lab. This is the only way to ensure every aspect of web design is alive and kicking on every possible platform.
Lightning fast loading speeds
Users don’t just want a website to look the part; it has to be pretty quick too.
In fact, a Wall Street Journal study announced that sales at Amazon increase by 1% for every 100ms they shave off page load time. Speed is clearly a huge factor in user experience and, in turn, maximum conversions.
There’s a fair bit to consider if you want to get your website purring along nicely – from servers and web fonts, to tracking scripts and browser caching. We design websites that range in size, complexity and purpose, but never compromise when it comes to page load speed.
With any existing website we’re tasked with revamping, we always begin with a site speed audit to spot any blockages and finetune site performance at every possible turn.