The ultimate goal is to ensure your website is user-friendly, accessible, and visible for all mobile users. And we’re here to help you achieve exactly that.
Mobile SEO is a process designed to make your website rank in mobile search results. Considering 51% of all internet use comes from mobile, prioritising your mobile SEO strategy is essential.
Implementing a mobile-first strategy can help you make the most of your mobile traffic and better cater for your mobile website visitors. We’ve created successful mobile SEO strategies for businesses in many different sectors, so we’re well equipped to take on any challenge.
According to Google, people turn to their phones in moments of need – with 96% of users using a smartphone to “get things done”. That means purchase intent is much higher for mobile devices. For example, 70% of smartphone owners who bought something in a shop first turned to their phones to research the product before purchasing.
It’s behavioural changes like these that reiterates just how important it is to cater your website around the needs of a mobile user.
An in-depth technical audit will help us get to the bottom of what is and isn’t working with your mobile site. This includes looking at:
We’ll go through your website with a fine-toothed comb to identify and solve any technical issues you may have. Our team has extensive experience carrying out technical SEO audits, therefore, your site will be in the safest hands.
Search trends can differ significantly between mobile and desktop devices. This is down to factors such as user intent, voice search and more.
For example, voice searchers are more likely to use long-tailed (more specific) search terms such as:
Users are more likely to convert using these longer-tailed terms, therefore, it’s essential to include them in your mobile SEO strategy and content.
By contrast, searches on desktop devices are more likely to include broader, short-tailed terms. For example:
Keyword research helps us to understand which terms better cater for mobile visitors. We’ll then use this to adapt your content marketing strategy so that includes both mobile and desktop optimised content.
In a study conducted by SEMRush, it was revealed that only 10% of websites have the same rankings for desktop and mobile devices.
Google determines the organic rankings separately for desktop and mobile and it’s therefore important to track mobile rankings individually.
In order to gain a better understanding of your mobile rankings, it’s important to:
We’ll regularly monitor and keep you up-to-date with your mobile search rankings as part of your mobile SEO campaign.
It’s especially important to make sure your Google My Business is up-to-date when optimising for mobile. Why?
Many people use their mobile phone to search for suggestions whilst they’re on-the-go. Therefore, you can capitalise on this traffic by optimising your Google My Business page so that potential customers in the local area can easily find your business.
We’ll help you make sure your Google My Business has the correct address and contact details so that your mobile SEO isn’t negatively affected going forward.
Including structured data on your mobile site can help to improve your mobile UX, whilst making it easier for Googlebots to crawl your site.
This will help to increase your chances of securing featured snippets in the SERPs and drive more traffic to your site.
We can help you to implement structured data in the most beneficial way for your website users and mobile SEO.