Mobile SEO Services

Strengthen your mobile site with mobile-first SEO

The ultimate goal is to ensure your website is user-friendly, accessible, and visible for all mobile users. And we’re here to help you achieve exactly that.

Mobile SEO Services For All Businesses

Mobile SEO is a process designed to make your website rank in mobile search results. Considering 51% of all internet use comes from mobile, prioritising your mobile SEO strategy is essential.

Implementing a mobile-first strategy can help you make the most of your mobile traffic and better cater for your mobile website visitors. We’ve created successful mobile SEO strategies for businesses in many different sectors, so we’re well equipped to take on any challenge.

Why invest in Mobile SEO?

According to Google, people turn to their phones in moments of need – with 96% of users using a smartphone to “get things done”. That means purchase intent is much higher for mobile devices. For example, 70% of smartphone owners who bought something in a shop first turned to their phones to research the product before purchasing.

It’s behavioural changes like these that reiterates just how important it is to cater your website around the needs of a mobile user.

Technical audit

An in-depth technical audit will help us get to the bottom of what is and isn’t working with your mobile site. This includes looking at:

  • Mobile site speed
  • URL structure
  • Metadata
  • Structured data

We’ll go through your website with a fine-toothed comb to identify and solve any technical issues you may have. Our team has extensive experience carrying out technical SEO audits, therefore, your site will be in the safest hands.

Keyword research

Search trends can differ significantly between mobile and desktop devices. This is down to factors such as user intent, voice search and more.

For example, voice searchers are more likely to use long-tailed (more specific) search terms such as:

  • How much fertiliser should I give my tomato plant?
  • What is the weather like today?
  • Where is the closest mobile repair shop?

Users are more likely to convert using these longer-tailed terms, therefore, it’s essential to include them in your mobile SEO strategy and content.

By contrast, searches on desktop devices are more likely to include broader, short-tailed terms. For example:

  • Fertiliser for tomatoes
  • Weather
  • Mobile repair shop near me

Keyword research helps us to understand which terms better cater for mobile visitors. We’ll then use this to adapt your content marketing strategy so that includes both mobile and desktop optimised content.

Tracking mobile rankings

In a study conducted by SEMRush, it was revealed that only 10% of websites have the same rankings for desktop and mobile devices.

Google determines the organic rankings separately for desktop and mobile and it’s therefore important to track mobile rankings individually.

In order to gain a better understanding of your mobile rankings, it’s important to:

  • Expand your keyword set based on mobile intent
  • Track your mobile rankings separately and compare them with desktop rankings
  • Understand the SERPs for your target keywords
  • Track the CTR of your keywords
  • Assess competitor websites regularly

We’ll regularly monitor and keep you up-to-date with your mobile search rankings as part of your mobile SEO campaign.

Google My Business

It’s especially important to make sure your Google My Business is up-to-date when optimising for mobile. Why?

Many people use their mobile phone to search for suggestions whilst they’re on-the-go. Therefore, you can capitalise on this traffic by optimising your Google My Business page so that potential customers in the local area can easily find your business.

We’ll help you make sure your Google My Business has the correct address and contact details so that your mobile SEO isn’t negatively affected going forward.

Structured data

Including structured data on your mobile site can help to improve your mobile UX, whilst making it easier for Googlebots to crawl your site.

This will help to increase your chances of securing featured snippets in the SERPs and drive more traffic to your site.

We can help you to implement structured data in the most beneficial way for your website users and mobile SEO.

Frequently asked questions

Mobile First Indexing is Google's response to the increasing popularity of mobile search. This means Google will prioritise the mobile version of your website above the desktop version. So, what does this mean for you? It means that your website should provide the same user experience for both mobile and desktop devices - and that you should optimise both sites in the same way.
Mobile SEO audits incorporate many different tasks. This includes looking at: -Mobile site speed -Mobile-friendliness -Website responsiveness -Mobile UX -Keyword strategy -Website content
For the most part, mobile SEO strategies and non-mobile strategies are very similar. However, you'll simply need to tailor your strategy so that it caters for mobile users. This normally involves optimising for long-tailed keywords, improving mobile UX, optimising mobile site speed and more.
Over half of all searches are carried out on mobile nowadays, so by neglecting your mobile website you'll miss out on a great deal of traffic. Adopting a mobile-first approach will help you to make sure you're mobile website experience is the best it can possibly be, whilst improving your SEO at the same time.
In order to understand why mobile and desktop rankings are often different, it's important to understand the SERPs. SERPs can be made up of the following: -Google shopping ads / Google paid ads -Featured snippets -Knowledge graphs -Local listings (Google Map Pack) -Organic rankings On a mobile device, Google advertisements and featured snippets appear above the fold on the SERPs. All of these features push organic results down, meaning that some rankings will not feature on the 1st page on a mobile device.
Mobile-friendliness measures how well your website has been designed to load on a mobile and how visitors can use your page. This includes how readable your content is, how easy it is to navigate the website, and whether your links are clickable. You can improve this by: -Using the same content and metadata for both desktop and mobile -Avoiding pop-ups that can hinder user experience -Using high-quality images (preferably served in next-gen formats) -Having resources that are crawlable -Avoiding large loading images and instead use CDN -Allowing for larger fingers and thumbs when designing buttons -Ensuring lazy loading content can be indexed

Get in touch today

0161 956 8963

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