ECommerce SEO can help you make the most of every website visitor and secure those all-important conversions. We find out what your potential customers are looking for and target that traffic for maximum results.
So you’ve heard of SEO, but now there’s eCommerce SEO. You may be thinking, what is it? Do you need it? How will it benefit your online business? Not to worry, we’re here to answer all of these questions and more.
You wouldn’t use the same screwdriver for all screw-types, and in that same way, a generic SEO strategy won’t necessarily work for all types of businesses.
A tailored eCommerce strategy, on the other hand, is specifically designed to increase organic traffic for terms indicating an intent to buy. This will help to drive high-quality traffic to your website and secure the conversions you need to boost your business.
By targeting specific search terms and queries, eCommerce SEO can also help you to build brand awareness and put your business at the forefront of your potential customers’ minds.
Finding the right keywords for your online business is essential for SEO success. Fortunately, our eCommerce SEO specialists can help.
Keyword research for eCommerce businesses differs because you’ll need to consider buyer intent.
For example, if you’re an online clothing retailer, targeting ‘buy blue jeans’ will be more beneficial than targeting ‘blue jeans’. Why? The former indicates that the user is ready to buy, therefore, when they land on your site, they’re more likely to convert.
Our team will carry out extensive keyword research to ensure that you’re targeting the right keywords for your niche, whilst increasing your chances of securing conversions.
An in-depth technical audit should be included in any SEO strategy. It can help to spot any technical issues that could be preventing your eCommerce site from ranking well. The purpose of the technical audit is to ensure that Google bots can effectively crawl and index the pages on your website.
We run a meticulous technical audit to quickly identify and resolve any technical issues you may have. The CandidSky team is well-versed in the world of technical SEO, so you know your site will be in safe hands.
Your website’s backlink profile could be hindering its ability to rank competitively. Fortunately, our eCommerce SEO experts can take an in-depth look at your site’s backlink profile to see how it could be improved.
The link acquisition audit will help us to spot any bad links pointing to your site, and we’ll also analyse your competitor’s backlinks to find new opportunities.
Once we have this information, we can work on a link acquisition strategy that will help you to secure authoritative, relevant links and boost traffic to your eCommerce site.
Structured data is a snippet of code that’s added to a website to improve Google’s understanding of a page. At CandidSky, we typically use Google’s preferred structured data format JSON-LD, as this is a future proof technique. There are different types of structured data, the most common include:
Adding the product schema to an eCommerce website can help to boost your click-through rate, as it pulls through price, offer and review information in the SERPs.
Product schema markup should look like this in the source code of your product page:
“brand”: “Insert Brand”,
“name”: “Insert Product Name”,
“category”: “Insert Category Name”,
“description”: “Insert product description.”,
“ratingValue”: “Add rating value (out of 5)”,
“reviewCount”: “Add review count”
Our team will implement structured data on the relevant pages to ensure you’re maximising your organic traffic.