ECommerce SEO Services

Boost your online visibility with eCommerce SEO services

ECommerce SEO can help you make the most of every website visitor and secure those all-important conversions. We find out what your potential customers are looking for and target that traffic for maximum results.

SEO for eCommerce Businesses

So you’ve heard of SEO, but now there’s eCommerce SEO. You may be thinking, what is it? Do you need it? How will it benefit your online business? Not to worry, we’re here to answer all of these questions and more.

You wouldn’t use the same screwdriver for all screw-types, and in that same way, a generic SEO strategy won’t necessarily work for all types of businesses.

A tailored eCommerce strategy, on the other hand, is specifically designed to increase organic traffic for terms indicating an intent to buy. This will help to drive high-quality traffic to your website and secure the conversions you need to boost your business.

By targeting specific search terms and queries, eCommerce SEO can also help you to build brand awareness and put your business at the forefront of your potential customers’ minds.

ECommerce Keyword Research

Finding the right keywords for your online business is essential for SEO success. Fortunately, our eCommerce SEO specialists can help.

Keyword research for eCommerce businesses differs because you’ll need to consider buyer intent.

For example, if you’re an online clothing retailer, targeting ‘buy blue jeans’ will be more beneficial than targeting ‘blue jeans’. Why? The former indicates that the user is ready to buy, therefore, when they land on your site, they’re more likely to convert.

Our team will carry out extensive keyword research to ensure that you’re targeting the right keywords for your niche, whilst increasing your chances of securing conversions.

Technical audit

An in-depth technical audit should be included in any SEO strategy. It can help to spot any technical issues that could be preventing your eCommerce site from ranking well. The purpose of the technical audit is to ensure that Google bots can effectively crawl and index the pages on your website.

We run a meticulous technical audit to quickly identify and resolve any technical issues you may have. The CandidSky team is well-versed in the world of technical SEO, so you know your site will be in safe hands.

Link acquisition audit

Your website’s backlink profile could be hindering its ability to rank competitively. Fortunately, our eCommerce SEO experts can take an in-depth look at your site’s backlink profile to see how it could be improved.

The link acquisition audit will help us to spot any bad links pointing to your site, and we’ll also analyse your competitor’s backlinks to find new opportunities.

Once we have this information, we can work on a link acquisition strategy that will help you to secure authoritative, relevant links and boost traffic to your eCommerce site.

Structured data

Structured data is a snippet of code that’s added to a website to improve Google’s understanding of a page. At CandidSky, we typically use Google’s preferred structured data format JSON-LD, as this is a future proof technique. There are different types of structured data, the most common include:

  • Organisation
  • Product & offer markup
  • Local business
  • Blog

 

Adding the product schema to an eCommerce website can help to boost your click-through rate, as it pulls through price, offer and review information in the SERPs.

For example:

product schema SERPs example

Product schema markup should look like this in the source code of your product page:

<script type=’application/ld+json’>

{

“@context”: “https://www.schema.org”,

“@type”: “product”,

“brand”: “Insert Brand”,

“logo”: “http://www.example.com/logo.png”,

“name”: “Insert Product Name”,

“category”: “Insert Category Name”,

“image”: “http://www.example.com/image.jpg”,

“description”: “Insert product description.”,

“aggregateRating”: {

“@type”: “aggregateRating”,

“ratingValue”: “Add rating value (out of 5)”,

“reviewCount”: “Add review count”

}

}

Our team will implement structured data on the relevant pages to ensure you’re maximising your organic traffic.

Frequently asked questions about eCommerce SEO

ECommerce SEO simply involves targeting specific, niche search terms that indicate an intent to buy. Unlike a generic SEO campaign, eCommerce SEO includes an ROI-driven strategy that is designed to maximise conversions as well as traffic. By improving the technical, authority and relevance of an eCommerce site, you can expect to see an improvement in rankings.
Some of the main benefits for your business include consistent growth in traffic; increased conversions; insight when algorithm updates happen; increased brand awareness; increased brand trust; a data-driven strategy to ensure campaign success.
An in-depth site audit will help to identify any potential problems, as well as finding quick-wins to help you improve your rankings. Overall, we'll look at the technical health and position of your eCommerce site.
Yes, we can certainly assist with fashion eCommerce sites. As a lot of fast fashion brands have a high turnover of products, we recommend targeting product sales via paid social and PPC.
ECommerce SEO costs can vary depending on the size of your site and your budget. Smaller sites won't need to optimise as many products and services, therefore, will pay less than larger eCommerce businesses. Our team can guide you on the right budget for the results you want to achieve. Get in touch to see how much your eCommerce campaign could cost.
When choosing an eCommerce SEO agency, it's all about reviews and results. Fortunately, here at CandidSky we have both! We have a proven track record of providing ROI and positive for eCommerce businesses, service-based organisations and more. Read our case studies to see our work in action.
We can assist with PPC campaigns, paid social media advertisements, Google Shopping, retargeting and remarketing and organic social media marketing. Whilst eCommerce SEO can work well on its own, a blended approach combining SEO and paid ads often yields the best results.
It's important to remember that SEO is a long-term strategy, and progress doesn't happen overnight. The success of your campaign is dependent on factors ranging from the current state of your site to the competitiveness of your industry. In general, you'll start to see results in 6-9 months, however, this can vary between online businesses. We make sure to target a mixture of core keywords and semantic keywords so you can start to see benefits as soon as possible.

Contact us today

0161 956 8963

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