What is PPC?
Pay-per-click marketing (also known as paid advertising) is an effective way to drive relevant traffic to your website.
Using PPC we can directly target the customers you want to attract and maximise the chances of them clicking through to your website – with a clear return on investment (ROI) at each stage.
Every business is different, so we form a bespoke management strategy that prioritises results across several core areas to ensure your PPC campaign is a roaring success.
Paid search that pays off
We specialise in paid search across all major search engines, namely Google, Bing and Yahoo.
Both the rank and cost of your PPC ads depend largely on your search engine ‘Quality Score’. This is the metric used by search engines to determine how trustworthy and relevant your keywords and PPC adverts are.
Our PPC management experts know exactly how to optimise your landing pages, site content and ad copy to boost your Quality Score, increase the visibility of your adverts, and help your site achieve a high click-through rate (CTR).
Display advertising allows businesses to place engaging text, image or video ads on third party websites that are relevant to your product or service.
This ensures your adverts are seen by people who are the most likely to be interested in them, maximising your ability to connect with future customers.
Our comprehensive understanding of the Google Display Network (GDN) means we’re perfectly placed to manage your next display advertising campaign.
Crack your network with paid social media
Our paid social media service targets the social platforms that are most relevant to your business, whether Facebook, LinkedIn or Twitter.
The average person spends hours each day browsing through their social network, which makes sites like Facebook an ideal digital marketing platform for targeted advertising.
Paid social media allows you to home in on your customers and target them by their interests, location, age, gender, even marital status! Whatever your product or service, we can tailor our targeting to match.
Remarketing and retargeting
Remarketing is all about keeping your target audience engaged.
It works by presenting adverts to people who have already visited your website, and tagging certain pages and categories that you wish to promote.
Well-placed ads and offers grab the previous visitor’s attention and put your brand to the front of their mind once more – which can do wonders for your return on investment.
Joining forces: SEO and PPC
A winning combination if ever there was one.
Done right, combining the two central pillars of search marketing is a surefire way to increase your online visibility and attract more customers to your website.
But beyond that, running a PPC campaign gives you precious insights into Google’s ranking methodology, cookies and keyword recommendations that can bolster your SEO work around a particular product or service.