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Richard Haworth

Richard Haworth approached CandidSky in 2013, aiming to improve search marketing performance and to leverage their investment in their e-commerce website.

Established in 1876, Richard Haworth has a track record second to none in meeting the needs of restaurants, hotels, event organisers, cruise ships and airlines. Their leading products can be found in hotel establishments ranging from prestigious luxury London hotels to small country hotels and the economy sector.

The brief

  • Ensure a smooth transition to the new website
  • Increase customer acquisition through organic search marketing
  • Improve the ROI generated from PPC advertising
  • Leverage new paid search marketing strategies

Our solution

We planned and delivered a comprehensive search marketing campaign, including Organic SEO, Google Remarketing, Adwords Text Ads and Product Listing Ads, whilst offering consultancy on a number of other aspects of their digital marketing efforts.

86% increase in organic transactions58% increase in organic revenue353% increase in PPC transactions