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PRWD are an industry leading team of expert CRO practitioners. They approached CandidSky in late 2014 to help increase organic exposure

PRWD are a senior team of highly experienced, industry recognised conversion rate optimisers and user experience practitioners who deliver comprehensive Conversion Optimisation and User Centred Design projects to some of the largest ecommerce retailers and brands in the UK, such as All Saints, Schuh, Lakeland and The North Face.


The brief

In mid 2013 PRWD underwent a a full rebrand, redesigning and rebuilding their website. The aim of the site was to engage as thought leaders with potential customers and industry peers, supported by their committed content marketing programme. A year later they approached CandidSky’s SEO team.

At this point the company had never invested in search engine optimisation, and were keen to use our expertise to increase the exposure of the PRWD brand and their insightful content pieces on psychology, persuasion and usability.

Our solution

We teamed up with PRWD to act as SEO experts supporting their own marketing efforts. Our main aim was to leverage the company’s growing industry prominence effectively to ensure it received the visibility it already deserved, before building the ranking potential of the website over time.

A rigorous technical audit, keyword research and on-site optimisation yielded results immediately which were built on during the months that followed.

101% increase in organic traffic70% of priority keywords on page 112 month objectives hit in 4 months