Redesign and mobile compatibility
It’s hard to find a market more design-sensitive than the wedding industry, and Paper Theme’s fussy, dated website was turning off their core customers. Mobile visitors we also woefully underserved.
The primary focus of our work was a visual redesign of the Paper Themes website, serving mobile users equally via a fully responsive design that adapts to devices of any size.
Mobile users were given equal weight in the design process: The responsive grid on which the site is built is purposefully simple and clean, leaving generous white space — giving users room to breath on desktop PCs, and ensuring the layout isn’t overwhelming when the same elements are squeezed onto a mobile screen.
Generally we kept the design light with an on-trend pastel palette. Bright imagery and magazine-like typography allow us to inject some fun while keeping the overall hierarchy accessible and understandable.