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Health Assured approached CandidSky in late 2014 to improve lead generation through Organic Search.
Health Assured are an industry-leading provider of Employee Assistance and Occupational Health Programmes for Employees, and a subsidiary of Manchester-based Peninsula Business Services.
CandidSky were brought on to improve the organic search marketing performance and deliver a new conversion-focused lead generation website.
Improve exposure for priority search terms
Ensure a smooth transition to their new website
Improve organic sessions and lead generation
Our first step was a comprehensive site audit, followed by implementation of a link development campaign whilst ensuring the website retained its (now) clean bill of health. We identified opportunities for inclusion in Google’s Knowledge graph which we felt could be pursued in order to fast-track growth.
The new website was launched in February 2015, and helped produce a dramatic increase in enquiries and Conversion Rates.
173% increase in organic leads77% of search terms on page 112 month objectives hit in 8 months