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Kenyon Group, a performance adhesives company trading online as Gluegunsdirect.com approached CandidSky in early 2012 to grow their ecommerce business.

Glue Guns Direct are a leading supplier of glue guns and adhesive products in the UK. Originally the first online retailer in their market they have been trading successfully for over a decade. Wanting to boost the revenue brought in by the site, they came to us in early 2012 to undertake a comprehensive E-commerce SEO campaign.

The Brief

  • Resolve technical SEO issues which had lead to a sudden drop in performance
  • Develop exposure in Organic search results
  • Improve performance from Paid search

Our Solution

We began with a comprehensive Technical SEO audit which, following implementation, delivered a dramatic improvement in Organic positioning.

Following a comprehensive content optimisation programme we helped establish the brand at the top of the SERPs, and continued to drive growth through link development, keyword research and ecommerce expansion and enhancements.

46% increase In organic revenue148% increase in PPC transactions32% decrease in CPA

Ian Kenyon

Kenyon Group

“The investment in SEO and advertising has made a massive difference to the company in general and is propelling our business to new levels of growth.”