The Flavour Factory are an E Liquid startup who approached CandidSky in 2013 for guidance on launching and marketing their new business online
The E cigarette market has exploded in the last few years with many smokers switching to e cigs from regular cigarette smoking. In the last year the UK’s E cig sales rose to £90m from just £8m.
The team at The Flavour Factory knew that an increasing demand and love of the e cig meant that the market needed fine tuning; it needed to be improved with honest and real products and flavours and this is just what they have done. All of their products are made with natural flavouring in the UK; nothing imported from overseas or made synthetically, and its this that sets them apart. They offer an ever-expanding range of luxurious flavours, many of which were recommended by their customers on Amazon.
Produce an aesthetic brand strategy which sets the company apart from its competition
We developed a strong design approach which represented the brand in an emerging market. Using the WordPress platform we developed a stylish, clean website which would entice shoppers using elegant aesthetics and simple navigation.
Due to industry regulations, advertising on mainstream platforms wasn’t possible for The Flavour Factory. As a result we recommended focusing on organic search engine optimisation and industry outreach as core methods for driving sales through the website.
38,000 Organic Visits in Year 1Page 1 rankings within 6 months7% Overall Conversion rate