English Lakes are an Ice Cream manufacturer based in the Lake district, who make an exceptionally delicious range of luxury traditional ice cream.
English Lakes’ products are sold through select retailers, so although their brand is customer-friendly, their primary channel for driving new business is new retailer acquisition.
English Lakes engaged CandidSky to rebuild their website, which wasn’t doing justice to their range of incredible products. Our ground-up website redesign introduced stronger branding, new product photography, and mobile compatibility through responsive design.
Main aims for the website were to source more potential retailers for the product, to build a stronger brand for the company, and start creating direct customer relationships, before directing them to retailers.
Our website redesign puts the products front and centre, and staunchly presents the brand with beautiful full-width photography.
A key component of any website selling food is mouthwatering product photography which helped us to combine olde-world charm, with clean modern lines. The subtle palette and stately typography perfectly balance the brighter pops of colour from the ice cream.
We're particularly proud of...
We’re particularly proud of the Stockists page of the new English Lakes website, which uses the HTML5 Geolocation API to find the nearest stockist to you.
An official registry of retailers is a vital component for companies like English Lakes — both as an information source for loyal customers, and by driving customer referrals to their stockists and strengthening retailer relationships.