Buddy Loans were growing as a guarantor lender. But they knew they needed to reach more potential customers and convert more of their web traffic. Their target was to increase the value of monthly funded loans by 75% by February 2019
Buddy Loans tasked CandidSky with:
- Increasing funded loans
- Increasing search engine visibility and traffic
- Optimising and expanding paid media
- Improving conversion rates and maximising return on marketing spend
How we did it
Finding the opportunity
Neither Buddy Loans nor their competitors were demonstrating their true value – specifically, as a provider of solutions to financial problems.
So value is exactly what our strategy focused on. SEO efforts concentrates on only the most commercially valuable keywords. And we turned the Buddy Loans website into a valuable information hub for people experiencing money problems. This would capture potential customers at every stage of their search for financial help.
Overtaking the competition
Through technical website improvements and targeted link acquisition, Buddy Loans moved up from 12th to 3rd in Google’s rankings for “guarantor loans.” This drove a 200% increase in related traffic.
Demonstrating value, closing the deal
New self-help guides and videos offered visitors valuable financial help and advice. With support from paid media, this content better targeted and engaged website visitors not quite ready to sign up for a loan.
It also gently ushered traffic towards new commercially-focused pages – which better promoted the benefits of a Buddy Loan.