Case Study

John Ryan By Design

120% increase in year on year revenue

The brief

Experts in crafting luxury mattresses, John Ryan by Design also created valuable content. The problem? It wasn’t reaching the readers it deserved.

Plus, they wanted more conversions. Implementing an ambitious digital marketing campaign ahead of a new website launch, CandidSky set out to:


online conversions


exposure to the content library


three websites into one central site

Delivering success by design

John Ryan by Design needed a website that reflected their luxury brand. Combining a sophisticated look with a strong opening message, we created a concept that led to effortless conversions.

A long-tail paid search strategy captured engaged users at the evaluation stage – complementing the SEO strategy. Meanwhile, Facebook ad campaigns targeted people wanting to invest in a good night’s sleep. We used a carefully created custom audience to hit the right people – at the right time.


Crafting seamless user journeys

After tracking the needs of John Ryan by Design customers, we knew they were searching for guidance.

With user-centred design, we ensured their content library – full of valuable help and advice – was always a simple click or scroll away.

Building a stronger presence

Rolling out an SEO campaign ahead of the website launch meant we could capture valuable user insights.

By the time the new site was live, John Ryan by Design saw a 40% increase in company revenue. 

John Ryan By Design's results

With our services working together in unison, we helped John Ryan By Design achieve:

“CandidSky have delivered above and beyond our expectations.

“Our new website has received so much positive feedback, and sales since launch, we’ve seen our biggest year on year revenue increase ever.”

Ryan Kerr Managing Director, John Ryan By Design

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