Travel operator, On The Go Tours, has teamed up with CandidSky to refine and optimise their customer acquisition efforts across a number of digital channels.

Initially, CandidSky will focus its attention on the company’s paid media accounts and customer acquisition strategies. Our experts will also be delivering digital marketing training to On The Go Tours’ in-house team.

Committed to authentic travel experiences, On The Go Tours have built an extensive catalogue of trip destinations in over 60 countries. They offer a huge range of guided cultural and adventure tours, all tailored to the traveller’s budget.

Culture and authenticity are key. And so is responsibility. On The Go Tours proudly promote sustainable and responsible travel. They’re dedicated to giving back to the communities they visit; be it through charity donations or setting up initiatives to help local economies and communities.

Nadège Grall, On The Go Tours’ digital marketing manager, explained how CandidSky “came across as experts, providing the right level of support and guidance that we are looking for given the wider digital transformation we are going under. [We hope to] collaboratively be part of delivering a successful digital transformation for On The Go Tours, being able to track the performance and improvement of our different channels.”

This new client win comes at an exciting time of growth and development for CandidSky.

“We’re delighted to announce our partnership with On The Go Tours. It’s an exciting time for the brand in a sector full of opportunity. Our skills make us an excellent fit to help seize it”, commented Simon Fryer, strategy director at CandidSky.