Guarantor loans provider, Buddy Loans, has joined up with CandidSky to increase their online presence with a cross-channel marketing campaign.

Buddy Loans, which had come into a collaboration with opos limited last year, has chosen us to lead a cross-channel marketing campaign to unite paid media, content, organic search, design and user-led conversion rate optimisation, to support the businesses growth plans.

Guarantor loans are growing in popularity, marked by an 160% increase in search interest since 2014. This loan form enables a family member, friend or work colleague to act as a guarantor for up to £7,500, enabling lower interest rates compared to payday loans with flexible payback terms.  Cheadle-based Buddy Loans are regulated and authorised by the Financial Conduct Authority.

Simon Fryer, Director at CandidSky, commented, ‘Our cross-channel campaign for Buddy Loans will begin with in-depth research and analysis to develop a customer-centric strategy based on proven data and insights. We’re excited to start working with Nick and his team to help drive them towards ambitious acquisition targets.”

Nick Zapolski, Co-Founder and Director, Buddy Loans, commented, “We recognise that our customers have various touch points whilst they’re researching the guarantor loan market which is why the cross-channel marketing campaign was a logical decision for us. By joining with CandidSky we will benefit from experts in each digital marketing field, and look forward to seeing tangible results.”

Next steps:

Are you considering a cross-channel marketing approach? Contact us today to arrange a call to find out how we can add value to your business.

If you would like to work at CandidSky and develop your career prospects, take a look at our Careers website for available roles and find out what is like to work here.

And finally, take a look at our other blog posts to see what else we have been up to.