According to www.statistics.gov.uk, 30.1 million adults in the UK access the Internet nearly everyday. Of the top 20 websites visited by these 30.1 million adults in the UK, 25% were Search Engines (www.hitwise.com, data from the week ending 6th November 2010).
A case study: Ken Savage was a search engine marketer that found out he had Type 2 diabetes one day, so he decided to blog about it. Diabetes is a pretty huge subject and yet, by using SEO techniques, Ken has come to attract a massive 7000 to 9000 page views a day by making his little blog noticeable amongst all the information available about the widespread illness. Read more about it by clicking here
Search Engines are used by a huge proportion of people every second to find the answer they want. So how are you going to make sure that they find you, that you’re amassing the wealth of this potential audience? By using SEO of course and using it to your advantage to make your voice loud enough to be heard over the racket.