Why should you use remarketing?

The short answer is to increase your conversions!

Remarketing is a way of reaching out to users that have previously visited your site. Users visit various sites before making a decision to purchase and if you sell high value products, customers may need time to consider or discuss the purchase with friends or partners – this is where remarketing comes in to ensure your company stays at the forefront of their minds.

A remarketing campaign is usually good value since you’re targeting users that have shown interest in your brand in the past – they are unlikely to click your ad for a second time if they aren’t keen to convert. This results in higher quality traffic, a higher CTR and a better conversion rate.

Here are some steps to getting set up with remarketing:

Facebook

AdWords

Let the numbers speak for themselves, here’s some examples of success our clients have seen through remarketing in January 2018:

John Ryan By Design: 4253% ROAS Facebook

Richard Haworth: 647% ROAS Facebook / 294% ROAS AdWords

Next steps:

If you are interested in speaking to CandidSky about running a remarketing campaign, contact us today to arrange a call.

If you would like to work at CandidSky and develop your career prospects, take a look at our Careers website for available roles and find out what is like to work here.

And finally, take a look at our other blog posts to see what else we have been up to.