You’ve finally got your website looking the way that you want. Now you’ve got the job of keeping it maintained. Just like a new car, your website can easily become run down, shabby looking and out of date. Here are some top tips to keep it looking fresh, up to date and relevant.
1) Content Management
Many website owners become frustrated because they can’t change or add any content to their website. Even the most fancy looking sites are useless unless you can edit the information on them. In the olden days, website owners had to pay their web builders to make every minute change to their site. These days the internet is all about empowering people to do things themselves. You can get your site put onto what’s called a Content Management System, which lets anyone edit your whole site like a word document. The features & benefits are endless. If your website isn’t already on one of these, don’t panic – it’s not too late. Any site can be simply migrated over to a CMS system.
2) Don’t let the content go out of date
Because of the live nature of the internet, visitors will expect up to date content to be at their fingertips. Your website may be the first point of contact between you and your audience, out of date content can give a very unprofessional impression of your company.
To combat this take time once every week to read through your site. There might be some information on there that isn’t true anymore, such as staff members or contact details. If your content doesn’t need updating, you could write a blog. Blog entries are an easy way to keep websites looking fresh and they can be quite enjoyable. Also, try rotating images on your site, even if the content is the same the new images will bring a renewed look of spruce to your otherwise dusty pages. Finally, changing seasonal pages such as special offers and themed topics will give your site an interesting edge.
3) Get in a professional
If you’d rather not have the burden of keeping your website up to date there are alternative options. A web development company will offer a whole range of management and maintenance services for a small monthly fee. This will mean your content is always razor sharp and your images are always crisp. With a constant stream of new blog entries and updates each week, you won’t have to worry about your site getting used to its full potential.