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Vlog: The basics of paid Facebook advertising

Richard Halling
Rich manages the paid search advertising department at Candidsky, with over 7 years of hands on industry experience, managing campaigns for established household brands.

February 12, 2016

1 minute read

The first episode of our video blog series explains how paid Facebook advertising can transform social media into a key marketing channel.



Welcome to the first instalment of the CandidSky video blog series!

Over the coming months we’ll introduce you to the team, our office and the work we love to do. We’ve got plenty to talk about and we’re very excited to share our ideas with you… we hope you like what you see.

In episode one, Rich introduces the basics of paid advertising on Facebook and explains how the platform can be used to target key demographics for any business. This is a great starting point for any business looking to understand how to reach maximum levels of engagement with their social media audience, and how Facebook can be transformed into a formidable marketing channel.

We’ll be delving further into the power of Facebook’s advanced targeting options in a forthcoming video very soon. Stay tuned.

If you’re looking for more information on Facebook advertising, or have any suggestions for future vlogs, get in touch with us at hello@candidsky.com – we’re always keen to hear your thoughts.

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