2.2 billion visits in February
According to the latest research by Experian Hitwise 2.2 billion Internet users in the UK visited search engines such as Google and Yahoo!, resulting in a rise of 174 million compared to last year in February.
Google came out top with 91.57 percent of all searches conducted in the UK last month, which was up by 0.93 percent from January 2012.
Microsoft sites fell by 0.48 percent from January 2012, where Yahoo! saw a 0.39 percent fall from the same month. Ask maintained its market share for January and the research found it had a yearly increase of 0.37 percent.
Users reliant on search engines
With the figures out of the way, the research has shown how people have become reliant on search engines to help us navigate around the Internet. An increase of 174 million is certainly impressive and is a huge jump in the space of one year. Demand for search marketing is certainly on the rise, particularly organic search engine optimisation
It is becoming more and more critical for companies to understand how people are using search engines and what keywords they are using. Monitoring how successful those searches are has become crucial for companies as it helps them to market their brand online.
The power of search engines
It certainly shows how powerful search engines are and the fact that more people are turning to them to find out information quickly. It makes you wonder how on earth we searched for information before the Internet came along!