‘Name that tune’ app
The original mission for the Shazam app was to help users identify a song they didn’t know. The app simply listens to the tune and names the artist, the album and the song title for the user.
If you are in a restaurant or a club and you want to find out what song is playing you can simply use the app. You can also share the song identified on Facebook and Twitter or view the song’s music video on YouTube.
Shazam heading for big money
The free iPhone app has so far seen 175 million downloads and after such a huge success Shazam now wants to improve TV advertising.
The Shazam app can now identify TV commercials with sound and directs users to more information, special offers and giveaways. It was tested out at the American Super Bowl last year where an experimental giveaway for a Dockers advert resulted in 20,000 people using Shazam for more information about the giveaway.
Using Shazam on TV adverts gives a great opportunity to interact with consumers and the biggest drivers so far seem to be humour and giveaways.
350 percent increase in engagement
Campaigns using Shazam currently deliver a 350 percent increase in engagement over adverts with a call to action such as “Fan us on Facebook” or “Follow us on Twitter.”
No major advertiser has used Shazam in the UK yet apart from the music group Faithless who used the app to promote their new album.
p>Shazam has stated the technology is there ready to be used, so which company in the UK is going to take the first step and use the app for a TV advert? Whoever does, I think it will be a very wise move.