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Google changes its search algorithm to show fresher results

David Beharall
After 11 years in professional football David retired in 2006 to set up CandidSky. He currently holds the position of Managing Director.

November 10, 2011

2 minute read

Google Algorithm

Freshness ranking improved

Google has announced it has updated its search algorithm to make the search results “fresher”. What has caught the headlines is that the alterations will make a difference to around 35 percent of searches.

Google updated its infrastructure back in August 2010 (known as Caffeine) to make sure Google could return faster results. The search engine company has now added its new algorithm to the caffeine web indexing system to show results that are fresher than ever before.

Better than the Panda update?

The changes will make results more relevant and is designed to work out whether the searcher wants up-to-date results or historical information. For example, anyone searching for news on protests in Egypt would want the most recent news. If an individual searches for a recipe on how to make scones, they would be happy with a page that is older.

The prediction that it will impact 35 percent of searches is interesting. It is much larger than the Panda update which only impacted 12 percent of searches.

The new algorithm will impact searches on recent events or hot topics that are trending on the web and recurring events such as annual conferences.

Confirms fresh content is important

The update however may have some disadvantages. Some experts have stated the new algorithm could introduce massive decreases in relevancy, offer new ways to spam or provide the opportunity to get “light” content in.

It will be interesting to see how the new algorithm will affect search results and whether Google’s estimation is right that it will perform better than the Panda update. One thing is certain, it confirms adding fresh content to a website is very important and the more new content you add the more likely Google will show it in its results page.

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