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Facebook’s New ‘Dislike’ Button [Take The Poll]

David Beharall
After 11 years in professional football David retired in 2006 to set up CandidSky. He currently holds the position of Managing Director.

September 16, 2015

2 minute read

Mark Zuckerberg has announced Facebook are to add a new ‘dislike’ button to their social network. Do you think it’s a good idea?

Zuckerberg regularly holds Q&A sessions in Facebook’s headquarters in Menlo Park, California. The latest session revealed they will be rolling out a new ‘dislike’ button and that it is “very close” to being ready for user testing.

Facebook's Mark Zuckerberg
catwalker / Shutterstock.com

Users want to express empathy

“I think people have asked about the dislike button for many years,” Zuckerberg said. “Today is a special day because today is the day I can say we’re working on it and shipping it.”

The exact form a “Dislike” button may take is still up in the air. “What [users] really want is the ability to express empathy,” Zuckerberg added. “Not every moment is a good moment.”

Over the years Facebook has impressed me in it’s ability to understand and respond to it’s audience. As recent as July 2015 they made adjustments to users’ News Feed preferences giving users greater control over what they see in their News Feeds.

Long overdue

I think this latest feature is long overdue, I’ve always thought that we can’t be expected to ‘like’ everything! Having no mechanism to ‘dislike’ something just seems odd to me; there are many occasions where ‘liking’ something can actually be perceived as rude:

  • “My goldfish just died” – Like!
  • “I feel ill and depressed today” – Like!
  • “Look at my horrific injury” – Like!

So after years of refusing to implement this change they have finally reversed their decision.

No official release date has been confirmed, however rest assured that you’ll soon be able to dislike to your hearts content.

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